IDEATION

Where do I get Product Ideas?

1. Experience Personal
2. Environment Observational
3. Culture Anthropological
Is that it?
Find a Problem,
then Provide a Solution?
IDEATION is just a
step in the DESIGN
THINKING process
Have you heard about
Design Thinking?
Design Thinking Process
1. Empathize Be your Customer
2. Define Define the Problem
3. IDEATE Brainstorm
4. Prototype Build MVP
5. Test Show MVP, get Feedback
 PROBLEM
GENERATION
Put down your emotional baggage!
 1 2 3 4
• After everyone has
• List down your 5 shared their
greatest • Share your list to stories, the group
challenges for the the group. must figure out
past 7 days. which of the • Write on a piece of
• Every member can challenges paper why did your
• In bullet form ask follow up mentioned by group choose that
questions right every members
• Be able to create a after each talk occurred most • Assign a presenter
brief story often and
• Judgemental happened to the
• Individual same member

• Decide what do
you want to solve
 SOLUTION
CONCEPTUALIZATION
Limit it your imagination to creating a website or mobile app
 Conceptualizing an idea

Create a sketch Create an

Name it! Define the
of how will it explainer of the
features look like idea
 Presentations (3 mins max)
• Describe your target customer
• Describe their problem(s)
• Describe your solution (product)
• Describe how you will prototype your MVP
• Describe how you will test your MVP