Presented by:

Shinu Thomas
Rajeev MA
Dhananjay
Nikhil
Siddhartha R
 INDEX
• FORT CAFÉ

• COFFEE LOUNGE

• COFFEE BEANZ

• COFFEE CUBE
 FORT
1. CAFE

• Located at convent junction:(inside TKM park)

• New entrant into the industry

BUSINESS
Coffee beans: ROUBEKA , Imported from Dubai
Machine Used: Carimila
Variety and Assortments
Customer Service

• Employees-12
• Seating Capacity-45
• Working Time-11am-11pm
• Average Footfalls- 100-150(Mostly Families)
 Pros N Cons

• Only One coffee shop in TKM Park

• Influence of destination store-GOODWILL
• Lack of surrounding infrastructure .

Promotions
Advertising, Radio Programs, Word of Mouth
 COFFEE
2. LOUNGE

• Located at OBERON MALL

Beans:
Vendor:-CCD
Machine Used: La Cimbali
 Variety and Assortment

Hot Treats Cold Coffee Tea Desserts

Cappaccino Café Frappe Masala Tea Fantasy Sundae

Espresso Latte Chocó Latte Assam Tea Black Forest

Butter Scotch Gundry Delight Green Tea Brownie Sundae

Irish Coffee Creamy Milk Lemon Tea Mango Chocó

shake
 Customer service

• Employees-4
• Seating Capacity- 20
• Working timings- 11.30am-11 pm
• (Peak time ; Weekends 4pm-8pm)
• Average footfalls- 75-150
 Pros N Cons

• Location
• No loyalty program and no loyal customers.
 COFFEE BEANZ
3.
Variety n Assortment
 Customer Service
• Employees -16
• Seating Capacity-30
• Working Timings- 10.30am-11pm
• Hosts various happening in the city
• Price Range 30 - 150
 Pros N Cons

•Prime location in the city (Opposite to marine drive)

•Adjacent lodge

•NO Parking Space( Space Constraint)

 COFFEE CUBE
4.
• Started in 2005

Business
Coffee Beans: Imported from Singapore
Types of beans:
1).ROBUSTA
2).BERRY
3).ARABICA
Machine used: La Cimbali
 Variety and Assortment
Hot Coffee Cold Coffee Cold Coffee with Ice Creams
Ice Cream

Espresso solo Ice Strawberry Vanilla Frappe Fruit Smoothes

latte
Cappaccino Iced Irish Mocha frappe Ice cream Sundaes

Café Latte Creamed coffee Caramel Shakes With Ice

frappe Creams
Café Mocha Ice Café Mocha Hazelnut Frappe Special Shakes
 Customer Service
• Employees- 6
• Seating Capacity -52
• Working timings-10am-10pm
• Price range- 45 - 175
• Customer feedback form
• Prime time movie @ 6
• Card games,board games and puzzles
• Live music events
 Pros N Cons

• 3 colleges in near proximity

• Location-Youth Shopping Destination
• Influenced by working hours in these colleges
THANK YOU