Professional Documents
Culture Documents
Daniel Oliveira
Daniel Oliveira
of a Leading Change:
A young Manager’s
Turnaround Journey
Presented by
Syed Rehman Uddin
Syed Faisal Raza
M.Jamal
Ahmad Saim Khan
Introduction
A European fashion and retail
company Clothes and Accessories
Oliveira
met with Francisco Prado and
Doughlas Fisher.
Honey Moon Phase
Oliveira was assigned to manage a store in Vitoria
built in 1983.
Issues
Decline of downtown Vitoria
Shifting of government institutions and
office due to which population reduces
Market is against the company
First focus on inside issues.
The store was not crowded at all and few people in the
store are always standing in either fitting room or
cashier line.
Proposal included:
After
a week when he checked he found the
same situation (No policy implementation)
Inquiry from supervisors and their answer was “Oh,
sorry- I will do it right now”.
Personally
start working to make successful
implementation possible (60-70 hours in a week).
Oliveira
recognized that he had a
problem but didn’t see any solution.
Judgment Day
Store supervisor called Prado
about Daniel Oliveira.