PARA KAY LOLO AT LOLA

“RETIREMENT LIVING AT IT’S FINEST”

ADULT CARE ORG.
MISSION AND VISION
 MISSION

To bring smile each day to our lolos and lolas with a

promise to give the best of ourselves. Our caring is
accompanied with a commitment to quality and defines who
we are. This provides us a strong foundation for building
sound and trusting relationships with our elderly clients and
their families.
 VISION

To build a most standard adult care business, where people

can unreservedly leaver their relations in our hands, and be
totally satisfied in the long run.
 Para kay lolo at lola is designed to provide care
and companionship for older adults who need
assistance or supervision. Programs offer relief to
family members and caregivers, allowing them to
go to work, handle personal business, or just relax
while knowing their relative is well cared for and
safe.
Services
Educational Activities

• Computer & Technology skills trainings

• English as a Second Language classes
• Counseling & Support groups
• Discussion groups
Leisure Activities

• Chess
• Cards
• Puzzles
• Reading
Spiritual Activities

Reading bible , reflection, quiet time,

meditation and introspective self
improvement are some of the central
themes of the spirituals activities
conducted at Para kay lolo at lola
 Physical Health Activities

• Yoga
• Taichi
• Nutrition counseling
• Swimming
Mental Health Counseling

• Relaxation skills training

• Meditation
• Counseling & Support groups
• Individual counseling
 Recreational Activities

Picnics in the park

Parties at the Beach
Museum visits
Life plan

Insurance
5year contract plan
 Features and Benefits
• * Transferability
The plan holder has the option to transfer his plan to another person.
• * Grace Period
You are given 60 days from due date to pay your past due without penalty.
• * 2-Year Contestability
Contestability period is only one (1) year from the inception of the contract or date of
last reinstatement.
• VALUE-ADDED INSURANCE COVERAGE:
• * Cash Assistance Benefit
The planholder’s beneficiaries shall receive 100% of the pre-need price if the
planholder dies during the paying period and the planholder has not reached the age of
70 upon death. 3500*60Mos= P210,000
• * Accidental Death and Dismemberment
Cash benefit equivalent to the pre-need price for accidental loss of life, both hands,
both feet, sight of both eyes or a combination thereof if the event happens within the
paying period.
• *Cash Money back
• If the planholder’s failed to pay our 4999 plan due to different cases we will
automatically deduct our 1499/month for our services and give back the 3500 pesos to
our client *base for every month our client paid us. And membership fee is also NOT
refundable.
•  
Services Price
• 699 pesos for 1 year membership fee and 1499 pesos a
month for the services (4999pesos a month for additional
lifeplan service)
Owners and their Experiences
John Louie G. Reosa
• Three years marketing manager of Starbucks
• Master’s in business administration
• Registered Marketing professional
• Certified Marketing professional
 Atty. Gerald Martin T. Niebres

• Attorney
• Bar Exam Passer (2012)
• Shareholder (San Miguel Corporation)
• Bachelor of Law
Gyro Andrei L. Esmen
• Sales Manager
• Civil Service Passer Professional
• Former PBA Professional Player
• Pound Gym Franchiser
• Psychiatrist
Marketing Objectives
• Maintain the highest quality of life for participants in a safe,
home-like environment
• Provide families support and education on the effects of
Alzheimer’s disease or related dementias
• Educate and aid families in interaction with loved ones at home
• Offer caregivers assistance with activities of daily living
• Provide an affordable alternative to the rising costs of long-term
care
• Improve or maintain social skills through specially designed
activities
• Maintain or re-establish a sense of accomplishment and self-
worth
• Promote daily success
Marketing Strategy
Commencing operation by first having a
grand opening. This means that we will
have a big party where we can invite those
who reside in the neighborhood we
propose to start out  from, as well as those
from other neighborhoods.
Ensure that we have all our professional employees
present at the party and if possible show them off.
Position our tarpaulins at
strategic positions all around the
vicinity.
Advertise our Para kay Lolo at Lola
Business on social media
Partner with health agencies that have
the interest of adults at heart.
 
• Banking retail steamlining and digital
payment platform
• OMNI Channel – Increased popularity
and accelerated adoption by retailers
• The increased usage of Artificial
Intelligence and its transition towards
Hybrid Intelligence
• The growing popularity of business with
social impact
 Competitor Profile
• Going by the state where we have chosen to start from, we
found that there are no adult care organizations in the vicinity we
are, which is why if we are able to do our due diligence, and we
are able to attract a crowd of customers there, then there is the
possibility of hitting success in the first few years of operation.
• We plan to run a standard adult care organization which is why
we hired one of the leading business consultants to work with us
in setting up our business. The business consultant we have
hired has over 10 years of experience in business management
and has successfully opened several child/adult care businesses
in major cities across the Philippines.
• So far, there are clear indications that with what he has brought
up, we shall no doubt do well and even surpass other
businesses in the state.
SWOT ANALYSIS
 Strength
• Our area of strength to a very large extent lies in the fact
that one of the owner of our adult care org is well versed
in psychology. This is really a positive one for us, because
we believe that we shall be able to really handle the adults
that are put in our care, unlike some folks who have no
background knowledge in education and psychology.
 Weakness
• The perceived weakness for our business could be that
we are starting out as newbies and it really isn’t easy to
convince people to come and put their relations at the
adult care. This is why we have got to really work hard at
our advertising strategies, as well as solidify how to seal
deal with our potential clients.
 Opportunities
• The fact that we intend to lower the fees involved in caring
for adults in our organization, seems to be one of the
ways at which we will attract all and sundry. We are
certain without a doubt that with the quality of our
employees and services, we shall attract clients that
would be highly satisfied with us.
 Threat
• Just the 3way there are strong areas, there are also weak
areas. Therefore, some of the threats our business may
likely faced with might be a scenario where an adult has
an illness and yet comes to the center. There may be
likelihood that such an epidemic might spread to other
people.
Strengths Weaknesses
 
 Lack of major competitors

 Growing elder population

 Ability to pay

 Government support  Market price

 Multidisciplinary staff  Start-up company

 Extended hours of operation  No interest in services

Opportunities Threats
 
 Creates job opportunities
 Change in social policy
 Establish networks within community
Support respite time for caregivers  Adult illness

 Develop good public relationship with  Entry of other community-based adult care

other community entities services

 Target Market
• Corporate Executives
• Business People
• Sports Men and Women
• Government Officials
• Families
• Local Churches
Population of Senior Citizens in Specific Brgys in Silang Cavite
Bucal Buho Malabag

22%

48%

30%
 Projected Population

Year Bucal Buho Malabag Total

2018 1,835 2,471 3,944 8250

2019 1,902 2,569 3,996 8467

     

2020 1,971 2,671 4,049 8691

     

2021 2,043 2,777 4,102 8922

     
2022 2,118 2,887 4,156 9161
     
Year Population Respondents who Respondents who Total
will consider our are to avail our
service service

2018 8250 93.7% 95.4% 7374.66

2019 8467 93.7% 95.4% 7568.63

2020 8691 93.7% 95.4% 7768.88

2021 8922 93.7% 95.4% 7975.36

2022 9161 93.7% 95.4% 8188.99

Place/Location of site
2137sqm in Malabag, Silang Cavite
Para kay lolo at lola Floor plan
 Business Structure
• Chief Executive Officer (Owner)
• A Director
• Assistant Director
• Administrative Assistant
• Accountants / Cashiers
• Room Supervisor
• A Cook
• Cleaners
• Nannies/Caregivers
Organizational Chart
Chief Executive
Officer (Owner)

Director

Assistant
Director

Accountants / Administrative
Cashiers Assistant

Room
A Cook
Supervisor

Cleaners Nannies
Organizational Implications
• Absence of clear direction.
• Difficulty blending multiple personalities into a cohesive
and unified team.
• Failure to develop key competencies and behaviors.
• Poor communication and feedback.
• Lack of awareness.
Contengencies
Risk Preparation
Disaster or severe weather Include the right to cancel
event without refund in the event of
a disaster or severe weather
event.
Facility Closure Include the possibility of
renovation of a certain room
in the building or any
technical problems within the
area
Response
Communication cancellation
in a timely manner
Reschedule the service and
offer a new service that’s
under to the given plan in the
certain day. If the dates need
to be changed offer the
choice of a refund.

Event host or keynote
speaker cancels at the last
moment
Absences of
nannies/caregivers
Power outage
System or Network outage
Develop a deep list of Ask a guest speaker to fill in
potential guest speakers who
could fill in
Provide a list of on call Ask a on call
nannies/caregivers who could nannies/caregivers to fill in
fill in
Emergency backup power for Escalate to power company
critical machines to prevent
safety risks.
All networks and systems to Switch to backup and
be designed with hot backups Request for IT.
Start – Up Expenditure
• The Total Fee for Registering the Business in Silang:
P10,000.
• Legal expenses for obtaining licenses and permits as well
as the accounting services totaling P25,000.
• Marketing promotion expenses for the grand opening of
Para kay lolo at lola in the amount of P100,000 and as
well as flyer printing (2,000 flyers at P3 per copy) for the
total amount of P6,000.
• Cost for hiring Consultant – P5,000.
• Insurance (general liability, workers’ compensation and
property casualty) coverage at a total premium – P35,000.
• Cost for payment of 2,137sqm lot with the price of 4500per sqm totaling –
P9,616,500
• Cost for building construction – P10,000,000.
• Operational cost for the first 3 months (salaries of employees, payments of bills et
al) – P300,000
• The cost for Start-up inventory – P150,000
• The cost for office supplies (one month) – P20.000
• Storage hardware (bins, utensil rack, shelves, food case) – P180,000
• Cost for serving area equipment (plates, glasses, flatware) – P60,000
• Cost for store equipment (cash register, security, ventilation, signage) – P120,000
• Office equipment and furniture – P90,000
• The cost for the purchase of furniture and gadgets (Computers, Printers,
Telephone, TVs, tables and chairs et al): P80,000
• The cost of Launching a Website: P20,000
• Miscellaneous: P65,000

We would need an estimate of about P25,000,000 to successfully set up our Adult

care business.
Projected Statement of Financial Performance
 
“What If” 200 clients avail this month
 Projected Statement of Financial Performance
Para kay Lolo at Lola
For the Year Ended 2018 - 2022
2018 2019 2020 2021 2022
Revenue
Membership 1677600 1677600 1677600 1677600 1677600
Life Plan 11997600 11997600 11997600 11997600 11997600
Total Revenue 13675200 13675200 13675200 13675200 13675200
Expenses
Registration 10000
Legal 25000
Promotional 106000 106000 106000 106000 106000
Consultation 5000
Insurance 35000 35000 35000 35000 35000
Operational 240000 240000 240000 240000 240000
Miscellaneous 65000 65000 65000 65000 65000
TotalExpense 486000 446000 446000 446000 446000
Net Income 13,189,200 13,229,200 13,229,200 13,229,200 13,229,200
 Projected Statement of Financial Performance
Para kay Lolo at Lola
For the Year Ended 2018 - 2022
2018 2019 2020 2021 2022
Revenue
Membership 1677600 1677600 1677600 1677600 1677600
Service 4797600 4797600 4797600 4797600 4797600
Total Revenue 6475200 6475200 6475200 6475200 6475200
Expenses
Registration 10000
Legal 25000
Promotional 106000 106000 106000 106000 106000
Consultation 5000
Insurance 35000 35000 35000 35000 35000
Operational 240000 240000 240000 240000 240000
Miscellaneous 65000 65000 65000 65000 65000
TotalExpense 486000 446000 446000 446000 446000
Net Income 5,989,200 6,029,200 6,029,200 6,029,200 6,029,200
Para kay lolo at lola
Thank you 