Professional Documents
Culture Documents
Upon commencement, Scholars Child Care Services will focus on building an inclusive
community which in addition to offering basic services across the broad streams, including;
full-time child day care, one on one coaching sessions, speech therapy and psychoeducation
therapy, will promote activity based learning for fine tuning of cognitive skills.
At the initial stage, the business will be owned and managed by four partners, each with an
equal stake of 25% equity in the business. Two of the partners are expected to be actively
involved in the daily operations and management decisions, while the limited partners are
Some key reasons for opting for partnership as the form of ownership at the onset include the
larger pool of funds available, as well as skills and knowledge, ease of formation and tax
The ideal customer could be anyone above the age of 5 years with low-medium income level,
who identifies himself as a person who needs special care. The support from the government
The foremost advantage from this business proposition is to give value back to society by
attending to needs of special children in a professional manner. There are a number of other
unique selling points which will be explained later in the report under product features and
benefits.
It is critical for all businesses to have a basic code of conduct to maintain business integrity.
In our business we are taking care of disabled children, children who have autism spectrum
disorder; therefore code of conduct helps our workers to take care of these children and
decision making in practicing implementation. Three Core principles which our business
follow is:
cognitive functioning.
C. Oppose any discrimination, exploitation of any child and communicate their rights so
In our daycare business, our social responsibility is towards the disabled children who are
getting special services. We must think about the privacy rights of children who are admitted
in our daycare and also parents who are admitting their children.
students by developing essential skills, knowledge, values and providing access to all
programs they desire to learn with the most effective and efficient faculty. Thus, ensuring
they can have a secured future. We provide an alternative to traditional infant, day and after
school care; we not only meet your child’s special care needs, but also provide an activity-
based learning environment that mirrors those in regular schools. Scholars Child Care
Primary business goal the Company intends to achieve within the first year of operation is to
set up operation as a facility to care for children and provide a structured learning
environment. This would involve setting up a strong online presence for catering to needs of
disabled community. From providing therapy to virtual learning, practical approaches will be
taken to ensure holistic development of children. In all, the Company expects enrolment for
Scholars Child Care Services intends to provide high quality caregiving and educational
Further to this, achieving noticeable growth and development in the children under their care
is one of the features the company intends to set as a foundation for further growth in
operation. As such, given the special needs of the children, it is expected that as a measure of
progress, quantifiable improvements are noted in the child’s developmental abilities, both
physical and cognitive. For instance, measuring a child’s handling skills, speech clarity,
social acceptance by learning from and playing with each other to foster strong team bond,
achieving physical health by learning how to care for themselves, and developing the
Down the line, over the medium to long term horizon, a couple of business objectives the
Creating top notch reputation for maintaining a highly regarded service for excellence in care
giving, education and community involvement and being the employer of repute in the
From the end of year 2, the Company intends to have fully settled into operations with clearly
defined policies and plans, with matching implementation level to ensure the intake level
continues to rack up, while also ensuring that the best set of professionals give their best at all
times. Accordingly, this should usher in an era of profitability from the third year, with
various measures being implemented, including efficient cost control measures, strict
Strengths
- Offering top-notch childcare services, which is in line with the provincial curriculum,
- Scholars Child Care Services will be one of only a handful of childcare service
- The center will be located in an area with a high percentage of working parents
- Owners have limited experience of the childcare industry, but this will be mitigated
- Typically the start-up costs are quite high, including lease, kitchen, insurance,
- Complex procedures and high licensing costs and other compliance requirements with
Opportunities:
- Huge potential for growth given the limited number of special childcare services in
the area.
- Revenue growth is almost assured, as the childcare services are reliant on government
support in the form of providing subsidized payments to children of families with low
Threats:
- Possibility of legal cases, with attendant ramifications on operations for any neglect or
2.4. Management
The childcare service will essentially be run by various professionals at different levels of
management, who will plan, control, organize and lead processes and procedures daily. The
three basic levels of management are top, middle, and first-line management, with most firms
having more middle managers than top managers and more first line managers than middle
managers (Ebert, Griffin, Dracopolous, Starke, 2014, page 118). A similar structure would be
replicated at Scholar Child Care service, with the online agent connect available through
initiating a chat on the website; the support supervisor (managing agents) being the first line
manager, the professionals, including the tutors, psychologists and speech therapist are
among those in the middle level management. The top-level management would comprise the
two active partners, who are able to formulate strategic plans as well as implementation
framework. These managers are expected to function mostly in the operational sphere, as
Corporate culture underlies the organizational beliefs which determine how employees and
is that organizational structure that is successfully gaining value from the human potential it
manages (Fuller, 2015, page 15). In view of the above, and given the customer-focussed
business we operate, the plan is to have a strong organizational culture that reflects the spirit
corporate culture will be actively pursued, with employees and management expected to
engage in activities that actively build strong customer relationships and trust. With this in
play, employee behaviours are expected to align towards making friends with colleagues in
outside work engagements. This would help develop the spirit of togetherness, providing a
From the management perspective, it is believed that a leadership philosophy is the belief
system that guides decision-making, consisting of core principles, perspectives, and values.
In this regard, the adopted leadership philosophy would be the servant-leader style, serving to
According to Keith (2008) “A servant-leader loves people and wants to help them. The
mission of a servant-leader is, therefore, to identify the needs of others and try to satisfy those
needs”. Accordingly, the management will endeavour to be more relational with employees,
treating team members with care and respect. Managers are thus expected to take the lead on
projects/assignments, showing the lead and putting in the right attitude that motivates
employee, it is imperative to get to know the challenges being faced and proffering
job description for a few key employees we would need at Scholars Child Care Services are
listed below.
Child Therapist:
- Educate the family members and tutors on interventions they can do for the child or
- Address issues such as depression, bullying, various mental health issues and learning
- Assist affected children to realize happiness and fulfillment in their daily lives,
- Organize activities or implement a curriculum that allows children to learn about the
Center Director:
Following the job descriptions above in 2.8, below are key specifications for each job.
Child Therapist:
- They must have a doctoral degree, completed postdoctoral work, and obtained
- Willingness to attend seminars and meetings about topics relevant to child psychology
psychology and experience working with children with differing abilities or diagnosis.
- Physically able to participate with children in the gym, outdoors and provide personal
care as required
- Vulnerable Sector Criminal Reference Check, dated within the last six months
Center Director
Training is a program that helps employees to acquire particular skills and knowledge to
enhance performance in their respective roles. School support plays a significant role in
ensuring learners are studying in friendly and supportive learning environments (Dhar, 2015).
In our case, to run and manage an autistic school. It involves equipping the employees with
specific skills such as computing skills, practical communication skills, childcare practices,
Thus an apprenticeship training period is necessary. These jobs need an extended period of
practice and experience aided by apprenticeship strategies to understand the complexities and
intricacies of the various jobs (Dhar, 2015). Well planned and executed Training permits the
Provision of Training:
Off the job, Training-This method involves Training that is provided away from the actual
work environment. This is mostly used in cases of new staff or workers. Cases of off the job
training approaches are workshops, conferences, and seminars. This method is costly though
most effective, where large numbers of employees need to be trained within a brief period. It
is also referred to as vestibule training, where the employees are trained in separate
designated areas like a hall, reception area, or entrance (usually called a vestibule) where the
On the job training- This type of Training accorded to employees in the day-to-day working
of a concern. The method is cost-effective and straightforward, which involves training semi-
The total expenses for the Training will be approximately $1500 for the starter course.
2.11. Compensation
Compensation is a significant aspect of retaining skilled workers, which is the complete set of
rewards that an organization offers to its employees in return for their labor. The top part of
this compensation system is wages and salaries. The salary rates are referenced based on the
Labor Statistics (Canada) ("National Compensation & Benefits Survey 2019”). The salary
choices were set on market pay rates established via market pay explorations.
2.12. Incentives
Incentives and rewards in the job environment are significant for both employers and
employees. When employees are recognized for exceptional performance, they increase their
morale, job satisfaction, and organizational roles (Freedman, 2020). For this case, employers
observe greater efficiency and a rise in productivity and sales due to incentives awarded to
employees.
The incentives or programs our organization will use to motivate the workforce will include:
Employee recognition programs involve long-term job place traditions, such as "employee of
the month" placards and other kinds of tangible awards. Customizing my incentive plans to
Financial incentives like bonuses for exemplary attendance and top performance status drive
ethical competition among workers, thus boosting self-esteem and productivity. Establishing
over their average wages and salaries promotes employees' loyalty and productivity, thus
Incentive travel
Through incentive travel schedules, we will award our employees for achieving specific goals
and organizational strategies by offering them often multiday trips. This might be costly to
undertake since the company has to cater to all expenses or most of the trip's costs, though a
Along with the regular time-off program, we will give our workers extra time to realize
various specific objectives and goals, for instance, ultimate attendance or securing a separate
special essential agreement with new customers. The employee may feel much appreciation,
motivation, and cared when given leave after unusual immense labor needs.
Wellness programs
Work sometimes is tedious and tiresome, and employees go through much disruptions and
fatigue to their occupation and life state of balance. It is occasionally challenging for the
employees to pay attention to their health; thus, offering a staff health plan incentivizes both
their work and health. Most of the employees will appreciate a workplace well-being program
that considers the health needs through policies, activities, and other changes.
Learning and development strategies are useful, especially to nurture and retain top talent
within the organization. Generally, top go-getters in an organization will always desire to
learn more and advance their skills to high-level roles. Such professional development plans
within my organization will give employees opportunities to enhance their appropriate skills
and discover career choices. These programs help employees decrease turnover, mainly if I
engage the programs' career training features to train top employees for a high-ranking
The National Institute of Environmental Health Sciences showed that the Centers for Disease
Control and Prevention (CDC) reported that autism affects 1 in 54 children. Despite a clear
federal mandate, therapeutic and awareness goals and supporting resources available are
limited.
As our target audience is autistic children, the market segment in which we are operating,
household size
Demographic segmentation:
Demographics such as age, education, gender, income, and household size can prove to be an
is relatively easy to obtain, however it may not always be the best approach to segmentation
because it is limited on what it can reveal about the consumers. According to the Handbook
of Parent Child Interact therapy for Children on the Autism Spectrum close continual
monitoring of the data is important in achieving high quality results from any organisation
attempting to treat autism. The demographic data provides some basic but useful data to
guide the management regarding the trends influencing the target audience and aiming their
Although demographic data can provide some basic information that is vital to initiate the
process, it often fails to paint the entire picture of consumer needs. Psychographic
segmentation builds on the demographic data and provides vital resources often much more
useful in crafting the marketing strategies. The impact of the intervention on individual
patients and their family members needs close monitoring to observe trends. Demographics
provide the framework on which experts then build up using more advanced tools and
techniques. Since the span of presentation of The Autistic spectrum is variable ,it is important
that the institute monitors the response of treatment of each client/student at an individual
Benefit segmentation:
characteristics. Here the product is the service being provided, so the focus would be to
improve the teaching techniques of the instructors. The company can send in open
questionnaires to the parents to assess the effectiveness of the program and techniques being
employed by the instructors. The teachers can further improve their techniques by active
Economic factors encompass goods, services, and capital. The variables like interest rates,
inflation, recession, and demand/ supply determine the financial state of the economy and
may exhibit a massive impact on the business. The quality of the facilities provided and
services offered to children with autism are subject to all of the factors elaborated above. For
instance, if the inflation rate is high then people don’t have the spending capacity then it
won't be possible for them to spend on children's education (autistic). Similarly, the recession
in the economy (like currently occurring due to COVID) where everything is uncertain.
Providing a facility that offers online courses for the education of Autistic children is
especially beneficial in the present circumstances. In these challenging times when businesses
of all kinds are faced with economic challenges, an online course allows parents and
guardians to seek the much sought-after help and guidelines from the comfort of their own
In the struggle to educate autistic children to adjust in the fast paced modern society, the main
We can limit these deficiencies through technology. Children with autism cannot normally
communicate with people. So, children need a medium to control their fear of interaction
with other people. Children can improve their communication and social interaction through
technology. For example, In autism children cannot face another person or make eye contact
with another person but if they see the same person through the digital camera screen then
they could look at another person’s face with the help of a digital camera. In the example, the
camera is a medium to look at another person’s face. Because of the camera, a child is not
autism deficiencies. Their deficiencies will be there, but they can deal with them through
technology usage.
Technology is a better medium to teach a child with an autism disorder. Through technology,
a child can study and learn new things because technology does not disturb their daily
routines, and because of the predictability factor children will not be afraid of a computer
system. Teachers could not interact with children with autism disorder personally but if the
interaction is virtual then a teacher can easily communicate with them and teach them like a
normal student. Our e-learning platform provides a facility that will help children to reduce
their deficiencies and improve their learning with the help of technology and interactive
games.
According to a pilot study conducted by Riaza Mohd Rias, Sarah Reisi Dehkordi ( Faculty of
interactive games affect the social skills of children with autism disability. Riaza Mohd Rias,
Sarah Reisi Dehkordi experimented using the Find-Me game on six children with
ASD(Autism Spectrum Disorder). Through this experiment, they found that with interactive
games and usage of technology they can improve the social and interactive skills of children.
Children with ASD can not focus for a longer period but when they are focused, they never
leave any work in the middle and our badge reward will motivate them to complete their
games and daily training. We are using communication tools, video modeling tools, decision-
making tools, motivating tools to improve their communication skills and motivating them
through rewards like badges with completion of every training, up-gradation of their level,
etc. so that they feel like playing games not learning new skills.
Education is very important for the inner and outer development of children. If a child is
disabled, then the teacher should focus more on that child to develop his basic skills. Disable
children need more attention and special requirements to adjust to society. Ontario’s
government introduced the Ontario Autism Program for children with Autism Spectrum
Disorder(ASD). In the OAP program, children receive services and supports till the age of 18
years. The childhood budget is included in this program to provide money for purchasing
services for ASD children. Through childhood budget families get $20,000 if a child is under
six-year-old and $5,000 if a child is six-year or older till the age of 18-year-old. The
government is investing $1 million for providing full subsidized training for teachers.
Teachers can gain additional qualifications for teaching children with autism.
The government announced projects like the Autism Spectrum Disorder Strategic fund
( ASDSF ). In budget 2018 $9.1 million were allocated to ASDSF for children with ASD and
their families, and caregivers. In Canada 1 of 66 children are suffering from ASD. The
government is facing many challenges with the increasing number of children with ASD.
Our e-learning platform can help the government for providing basic education and the
development of verbal and non-verbal skills of children. The government is providing full
subsidies to teachers training to gain special qualifications for teaching children with ASD.
We can use these subsidies for training our faculties and improve their skills in teaching.
Our main competitors are IXL worldwide and Brain Parade. Both provide e-learning
IXL worldwide has around 10 million users. It provides services to educators and students. It
provides courses from junior kindergarten to grade 12. On this platform educators can teach
mathematics and English through interactive games and students can learn mathematics and
English on their own by subscribing to IXL worldwide. Its subscription price for students
starts from 13 CAD per month. For educators, the subscription price is 299 CAD for 1 year if
you choose mathematics or English. If the educator chooses all-access, then the subscription
price will be 449 CAD. IXL worldwide provides learning material for only mathematics and
English subjects.
Brain parade provides a website platform and phone application(android and iOS) platform to
teach disabled students. It has around 400K users. It provides free, pro, and site subscriptions.
A free subscription gives a demo version of Brain parade features and content. In pro
analyst, custom lessons for each student, access to content shared in the Brain parade
community, data collection, support, and training. A paid subscription is mainly used by
teachers, therapists, and special language pathologists. A site subscription is mainly used by
schools. Pro and site subscriptions have the same features, but schools can use one site
IXL worldwide and Brain parade, both provide high-quality education for disabled students,
but they do not provide interactive sessions with real teachers who have qualifications to
teach disabled children. They just provide a platform and course content, and students must
learn on their own. But in Scholar Care Services, we provide teachers who teach our students
virtually like they are doing their study in a classroom. Our teachers have the qualifications to
Managing Marketing
In a recent article, it was observed that over 650 million people live with a disability.
Therefore our target market will cover people aged 16 and above, so that people who
are disabled or are taking care of someone dependent on them due to disability can
consider opting for our business, moreover demographic targeting will cover all
genders so that everyone has equal opportunity to learn about the business and come
forward. As most disabled children do not attend school, it is crucial to consider all
income level- more emphasis needs to be paid on those having lower per capita
overcome a disability.
B. Practical curriculum for young adults and children to promote activity based learning
The user will not only benefit from the positive environment, but will feel inclusive
and part of a community to boost confidence in life skills. The main goal for the
product is not only to make business, but have a social value to disabled sections of
society. Aligning social media campaigns and offline extended support, we would
4.4. Pricing
To make sure the product is receptive to the target market, we would opt for
Penetration pricing strategy for our product to create a buzz in the target market and
in through an online website to start their education. Also, to make an attractive offer
to the target audience, we believe in offering a free demo class which allows users to
join without personally identifiable information, as a guest user. This is to make a step
4.6. Advertising
Facebook Ads. Once enough impression share has been acquired, would start with
search and video advertising simultaneously to attract people now actively searching
about the school for research purposes, or as a person of interest or even if they are
looking for a competitor service. Digital marketing has been chosen as the primary
source of spending the advertising revenue as the presence of business is online, and
with a good use of social media, in a lower spend comparatively than using an offline
4.7. Promotions
Main focus for the promotion function is going to be for publicity and public
brand reviews and reputation online as word spreads really quickly over the internet.
Therefore, using social media channels and collaborations with influencers supporting
Dispenser 100
Air Conditioners 1,000
LAN wiring 1,000
CCTV Cameras 500
Landline phone 800
employee pay 30,000
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