The Quality Function Deployment

Process – House of Quality

by Doug Sutton

* Turning the
customer’s desires
into engineering
specifications!
 QFD?–Where Are We
Headed?
• Turn Design Qualities
into Design Specs.
• Prioritize Design
Features
• Assess the
Competition
• Produce a House of
Quality – (Which is
Due Next Tuesday)
 How The QFD Fits Into Your Final Proposal

Proposal Sections:
Letter of Intent ----------------->> Transmittal
Title Page
Executive Summary
Table of Contents
List of Figures
Letter of Intent ------------------>> Introduction
QFD/House of Quality ------>> Design Objectives
Product, System, or Process
Division of Responsibility
Project Schedule
Budget
Resume -------------------------->> Qualifications
Bibliography
QFD/House of Quality ------>> Appendices
Glossary
 The Quality Function
Deployment Process
1. Identify the Customer(s)
2. Determine Customer Requirements/Constraints
3. Prioritize each requirement
4. Competitive Benchmarking
5. Translate Customer Requirements into
Measurable Engineering specifications
6. Set Target values for each Engineering
Specification
OK, Let’s Walk Through A
Simple Example
 QFD Example
An Automobile Bumper

Customer Request:
There is too much damage to
bumpers in low-speed
collisions. Customer wants a
better bumper.
 QFD Example
An Automobile Bumper
Step 1: Identify Customer(s)
– Repair Department
– Automobile Owner
– Manufacturing Plant
– Sales Force
 QFD Example
An Automobile Bumper
Step 2: Determine Customer
Requirements/Constraints
– I want something that looks nice (basic)
– It must hold my license plate (performance)
– I want it strong enough not to dent (excitement)
– It must protect my tail-lights and head-lights
(performance)
– I don’t want to pay too much (basic)
 QFD Example
An Automobile Bumper
Step 3: Prioritize Customer Requirements
 QFD Example
An Automobile Bumper
Put prioritized Customer Requirements into a House of
Quality Chart
 QFD Example
An Automobile Bumper
Step 4: Competition Benchmarking
– Identify Competitors
– Test and Analyze Competitor Products
– Reverse Engineer Competitor Products
– Rate Competitor Products against customer
requirements/constraints
 QFD Example
An Automobile Bumper
Put competitive benchmarking information into
House of Quality Chart
 QFD Example
An Automobile Bumper
Steps 5 and 6: Translate Customer
Requirements into Measurable Engineering
Specifications and define target values
– Specify how license plate will be held
– Specify how to resist dents through material
yield strength, young's modulus, etc.
– Specify with a dollar amount the term
‘inexpensive’
 QFD Example
An Automobile Bumper
References

Previous Presentations from Julie Vanlaanen

and Dr. David Munoz
Books -
1. Kevin Otto & Kristin Wood, Product Design
Techniques in Reverse Engineering and New Product
Development, Prentice Hall, 2001.
2. J. Eric Salt & Robert Rothery, Design for Electrical
and Computer Engineers, John Wiley & Sons, Inc.,
2002.
 QFD Assignment Due Next
Tuesday!!

Note: Please review the QFD/House of Quality

Assignment on the “Assignments” web page.
Examples of previously submitted HOQ’s are on
the “Lectures” web page.

DO YOU HAVE ANY QUESTIONS?