NEXTDOOR

SOCIAL NETWORKING

ELIZABETH BELMUDEZ ALCALA

WHAT IS THE PURPOSE OF THIS
SOCIAL MEDIA?
Nextdoor is a social media that allows users to easily
connect with their neighborhood. Through this, users
can be connected with a multitude of communities, all
to fit their needs. Neighbors can exchange information
such as tips, events, recommendations and even local
businesses.

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POPULAR FEATURES
• Private
neighborhood/communit
CHATS y chats
• Exchange information &
tips
• Local news is readily
NEWS
available
• Sense of security
SAFETY • Connect with neighbors
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Nextdoor is intended for
users to connect with local
INTENDED
communities and AU D I E N C E
neighborhoods. It is intended
for those who want to
connect with their
surrounding area(s).
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HOW DOES IT FIT INTO THE
CHARACTERISTICS OF SOCIAL MEDIA?
Nextdoor fits into the social media
characteristics as it has a strong sense of
participation. Different neighborhoods and
communities are able to share this space. There
is also easy connectivity, meaning that it is easy
to share and access information.

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WHY MIGHT WE CARE ABOUT THIS
SOCIAL MEDIA? .

TRUSTED
• Secure
• Verified neighbors
TRUSTED
ESSENTIAL
ESSENTIAL
• Connect instantly

LOCAL
• Access to communities
& neighborhoods

LOCAL
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This social media should be
adopted for the simple motive WHY MIGHT
that is to get closer to your WE ADOPT
community. Users will be able to THIS
gain connections through this app. SOCIAL
MEDIA?

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WHAT ARE THE USES OF THIS SOCIAL
MEDIA?

CONNECT Easily connect with your neighbors

SAFETY Share safety concerns

NEWS Spread local news

RECOMMENDATION Get recommendations on local business & services

S

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WOULD YOU USE IT? WHY OR WHY
NOT?
Nextdoor is an app that I already use. I have used it
for quite some time now. It provides a sense of
connectedness around the community as many
neighbors use it. We can easily share information
that we know of or recommendations. It is an app
which can provide a sense of security, knowing that
there are users all over the community.

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GROUPS
• Join different groups that
share information or tips
dedicated to that topic
ADDITIONAL
BUSINESSES I N F O R M AT I O N
• Get recommendations on
different types of
businesses, ranging from
restaurants to plumbers
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THANK YOU FOR
YOUR TIME!
C O N TA C T M E :
EBELMUDE@ASU.EDU

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CITATION
• https://nextdoor.com/
• https://about.nextdoor.com/

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