BRAND MARKETIG AND

BRAND AUDIT OF -

BRAMMAAS VIDHYALAYA
CBSE SCHOOL
 ABOUT – BRAMMAAS VIDHYALAYA
 Brammaas CBSE was established in the year 2012 by Mr. R.P.Sendhil, Chairman of the
Institution to serve the society in the field of education for the development of rural
people. BRAMMAAS (meaning 'creator'), is dedicated to meeting the entire needs of
every child according to individual abilities and to mould the pupil's personality
towards self-perfection. Our aim is to cultivate, in the child, an indomitable spirit and
perfect perception to explore objectively, work hard and succeed from ordinary
successes to inspired achievements.
 Affiliated to the Central Board of Secondary Education, New Delhi, the School has
carved an enviable niche for itself by virtue of not just the outstanding results of the
Secondary Exam. results since 2016,but, more importantly, in terms of all its pupils
becoming all-round personalities who are recognised for their unique abilities and
individualities. Today, our alumnus is doing us proud by occupying top positions,
everywhere they have kept the Brammaas flag flying high with our
motto:  SEEK,STRIVE AND SUCCEED.
 NEED FOR BRAND AUDIT
 A powerful school brand sets you apart. The brand is your school’s signature –
unique, distinctive and reflective of personality, character and culture. Your school
brand is much more than just a logo or corporate identity. It is the public face of
your school, your reputation and encompasses all aspects of your communication.
By leveraging the knowledge of those who work within your school on a day-to-day
basis, we can gain a crystal clear understanding of the brand positioning. The most
successful schools leave no doubt as to what they stand for and this should be
reflected in the logo and all accompanying communication materials.
 As a school, you want your brand to set you apart and to reflect your quality
education, mission, and values.
 To avoid getting lost in the clutter, effective school branding ensures that your
school’s values are successfully communicated to the students, teachers &
prospective parents.
CURRENT STATUS OF BRAMMAAS VIDHYALAYA
 Number students – 500
 Number of Faculties - 50
 Student Faculty ratio – 10
 Conducts schooling from PreKG – Std.12
BRAND ELEMENTS
 BRAND NAME

BRAMMAAS VIDHYALAYA
CBSE SCHOOL
BRAND LOGO
 BRAND SLOGAN

SEEK,STRIVE AND
SUCCEED
 Types of worksheet
 Market Analysis
 Target Audience
 Competitive Analysis
 Point of Differentiation (POD)
 Brand Traits
 Brand Positioning
 Brand Message
 Brand Credentials
 Market Analysis
SEGMENTATION Total population in Gudiyattam according to Census
DESCRIPTION 2011 – 2,35,672
Total children under the age of 6 – 9273 but the
Brammaas has only captured 500 students.
Considering this school can capture more students
and has room to grow in future
CURRENT EMERGING More no of CBSE School is started due to many competitive
TREND exams require CBSE School level Knowledge.
Digital mode of teaching
Edu apps for students
TREND NEED NOT BEING
MET
 TARGET AUDIENCE WORKSHEET
DEMOGRAPHIC MEDIA REACH PSYCHOGRAPHIC

PRIMARY TARGET Age 25- 35 for std Newspaper Result

upto 8 Bannerads Pass percentage
Age 13-35 for std. Local tv channel Wom
above 8 Social media Status oriented

SECONDARY TARGET
 COMPETITIVE ANALYSIS
BRANDS ESTIMATED PRICING CORE ESTIMATED VALUE
SALES BRAND MARKETIN PROPOSIT
MESSAGE G COST ON
BRAMMAAS
VIDHYALYA

ASHIRWAD
INTERNATIONAL

VIDHYALAKSHMI
 Points of Differentiation Worksheet
Brand POD Reason Why People
choose The Brand

BRAMMAAS
VIDHYALYA

ASHIRWAD INTERNATIONAL

VIDHYALAKSHMI
Brand Traits worksheet
 Brand Positioning worksheet
BRAND KEY CUSTOMER BRAND POSITIONING
BENEFITS STATEMENT

BRAMMAAS VIDHYALAYA

ASHIRWAD INTERNATIONAL

VIDHYALAKSHMI
BRAND MESSAGE WORKSHEET
 Brands Credentials Worksheet
TIME OF BEING IN BUSINESS 8

NO OF SCHOOLS 2

STRATEGIC ALLIANCE WITH BRAMMAAS SCIENCE OF OLYMPIAD FOUNDATION

VIDHYALAYA BRITISH COUNCIL
SPELL BEE INTERNATIONAL
CAMBRIDGE INTERNATIONAL EXAMINATION