Media task A1

Avengers Endgame
Avengers Endgame
• Avengers Endgame is a continuation of the ongoing avengers franchise by the marvel studios company starring actors such as Robert Downey Jr, Chris Evans and Scarlett Johansson.
The movie shows a dispute between a team of heroes facing their most challenging opponent that they’ve ever encountered. There are tears shed and bloodshed and sacrifice. It
continues following up the events of the last film where many of the avengers were disintegrated and only the originals; iron man, thor, hulk, black widow, hawkeye and captain
America, were left to try and defeat thanos

Budget
• The estimated budget for the creation of the film was around $356,000,000 and accumulated around $831,768,905 in the USA only whilst its cumulative worldwide gross estimated at
around $2,742,491,359 on the 16th of June 2019. The reason the budget was priced so high due to a few factors. The reason they are able to satisfy a budget as high as this is due to
the conglomerate Disney is a massively successful company that owns marvel and is therefore able supply this budget. The film series has been well known for individual characters
technical advances and some of the editing effects for different individuals capabilities. As a result of this the budget will rise due to those factors as well considering the characters
costumes and effects that go with them. As shown earlier the conglomerate had to invest a large amount of money to create this film however it was worth it because in the end the
profits from the film were higher than the original budget meaning the film and the filming process were massively successful.

Equipment in the movie

• In the film there are many high technology pieces of equipment all orchestrated together to present the best quality experience which also however comes at a massive expense. In
order to capture the best quality picture they decided to us the Arri Alexa 65 IMAX camera which is priced around £40,000 and in dollars around $50,800. As previously mentioned
there are many effects needed to satisfy the theme of this film so they needed to have used the best possible studios such as Company 3 and PIX system. These pieces of equipment
were selected specifically to give a clear accurate picture to satisfy the intensity and the action taking place within some of the scenes. As intended the camera fulfilled each of its
expectations and as a result engaged audiences and made a perfect atmosphere for each of the scenes which as a result majorly boosted their reviews and sales.

Casting
• The serious is well known for maintaining the same cast members from the individual characters single movies. This could be due to brand awareness and fans taking a like towards the
actors presentation of the character. Some of the actors casted include Robert Downey Jr., Chris Evans, Chris Hemsworth, Scarlett Johansson, Tom Holland etc. Continuing from the
previous marvel films and from marvel giving each character their own individual films this created an expectation from the pre-sold audience for the studio to employ the same actors
to play each character. This film was with marvel studios who has been representing each of the avengers series and each of the individual characters films. Marvel is infamously
known for their creation of superhero films which as a result added to the films success.

Location
• The film was shot in many different locations to represent different areas and also different cultures. Some of the scenes were shoot in Durham Cathedral to represent Asgard which in
the film is an ancient planet where everything is grand and Gold which this locations suited perfectly with its grand atmosphere and huge abundance of space. Other locations are also
presented such as St. Abbs, Eyemouth, Atlanta and of course the Pinewood Atlanta studios. The use of some of the locations implemented a positive response from audiences as some
of them served as intertextual references to previous avengers films or locations referencing locations in each individual avenger’s film.
 Ex Machina
Ex Machina
• Ex Machina is a sci-fi drama where a young programmer is selected to participate in a an experiment in synthetic intelligence evaluating the human
qualities of a highly advanced humanoid. Caleb, a 26 year old programmer at the world's largest internet company, wins a competition to spend a
week at a private mountain retreat belonging to Nathan, the reclusive CEO of the company. But when Caleb arrives at the remote location he finds that
he will have to participate in a strange and fascinating experiment in which he must interact with the world's first true artificial intelligence, housed in
the body of a beautiful robot girl. This film stars Alicia Vikander, directed by Alex Garland released in 2014.

Budget
• The estimated budget for the creation of the film was $15,000,000 (estimated) and its cumulative worldwide gross averaging at around $38,978,784.
the film is mainly based around technological advancements and therefore requires special effects and costumes of such to suit the attire of the
character to make it make sense. There were also scenes where false skin was used which means that make up crews, mask designers, editors tech
teams were all needed and of course these were put through at a price. As shown above altogether the film is estimated to have made more than it
had originally budgeted in the making meaning that the film was successful.
Equipment in the movie
• There were a range of technological equipment used to show this film such as the GoPro Hero3, Sony CineAlta f65 and the Sony CineAlta PMW-F55
which are priced at around £30,000 and £10,000 this altogether adding up to a sum of around £40,000 which again averages to around $50,000. again
various design and editing needed so studios and laboratories were used such as Molinare, London, UK. A range of other cameras were used such as
Cooke Xtal Express, Kowa Prominar and Angenieux Optimo Lenses
Sony CineAlta PMW-F55, Cooke Xtal Express, Kowa Prominar and Angenieux Optimo Lenses

Casting
• The cast consisted of Domhnall Gleeson playing Caleb the young intern, Alicia Vikander playing the AI humanoid, Oscar Isaac playing Nathan the CEO
and creator of Ava, Sonoya Mizuno playing Kyoko

Location
• Most of the film was shot in Norway in the more hilly mountain areas. There was also shots taking place at the Bloomberg Offices Finsbury square to
present Caleb's workplace and of course Pinewood studios in Buckinghamshire.
 Submarine
Submarine
• Submarine is a comedy/drama/romance where a 15 year old boy named Oliver Tate sets on a journey to lose his virginity before his 16 th birthday
and to extinguish the reblooming relationship his mother and an ex lover Precocious Oliver struggles with being popular in school but when a
dark-haired beauty takes interest in him, he's determined to become the best boyfriend in the world. Meanwhile, his parents' already rocky
relationship is threatened when his mother's ex-boyfriend moves in next door. Oliver makes some unorthodox plans to ensure that his parents
stay together and that Jordana still likes him.

Budget.
• The overall budget for the creation of the film was around £244,476 and overall received $466,702 in America alone which is equivalent to
£367,855. In comparison to the previously presented films the budget for this film is considerably lower than the others. This is due to the fact
that this is a small scale film and doesn’t usually consist of the same flashy animations and technology presented.

Equipment in the movie

• There was still the use of a clear camera to capture a plausible image for the image. The cameras used were Arricam LT and the Arriflix 35-IIC with
added lenses which are priced at around £1,599 and £5,500 second hand which altogether prices at around £7,099 altogether just for the
cameras alone. Despite the lack of flashy animations there was still the use of different design studios and film labs such as DeLuxe London,
Dragon Digital Intermediate and Soho Film Lab

Casting
• The cast consisted of Craig Roberts who played Oliver Tate, Yasmin Paige who played Jordana the girl Oliver strived to impress, Noah Taylor who
played Lloyd Tate, Paddy Considine who played Graham Purvis and Sally Hawkins who played Jill Tate.

Location
• The film was shot in various locations but the majority of the scenes were shot in wales. Some shot in one of the cinemas and one shot in one of
the national parks in wales and one of the shots in a Bishop Gore School inn Swansea wales. The filming was rather short nd started from October
2009- December 2009