Facebook

Privacy
Your Life for Sale
Group 4
2 Anand Kumar, 11 Chirag Thakkar, 32 Raj Shah, 36 Rohan Nandi, 40 Shahin Selkar, 49
 Ethical
Analysis
 Defining
Identifying the Identifying the
Identifying the Dilemma & Identifying the
potential potential
facts High-order stakeholders
options outcomes
Values
• FB uses online • Data collected is • Users • Golden Rule • The application
activity of users shared with • Advertisers • Immanuel of ‘Ethical No-
and highly third party • Investors Kant’s free-lunch
specific details vendors and • Employees Categorical rule’ seems to
like relationship some of whom imperative be the most apt
status, location, are using it to
• Government option with
• Slippery slope
employment either sell it to rule potentially best
status etc., to other parties or • Utilitarian outcome
develop an leveraging to principle
incredibly change user • Risk Aversion
accurate picture preferences
of ones life (E.g. Russian principle
• Aiming to agents meddling • Ethical No-free-
provide profiling into US elections lunch rule
based ads to
users
Identifying
the
potential
options
Privacy &
FB’s
Business
Model
Weakness
-es of FB’s
Privacy
Policy
Management
• Allowing 3rd
party access of
User’s private

Organization
• Unequal
data without
consent privacy
protection • FB user’s

Technology
• Critical standards in
friends are not
Biometric different
notified if
information of countries
information
user’s put to about them is
• More people
risk collected by
joining FB
that user’s
• Sharing info. of and
application
users (to 3rd connecting is
parties) is important as • FB’s features &
critical for FB’s it provides
services are
business model more data
enabled by
for revenues to which means
default
FB more
revenue to • Poor data
FB
protection &
privacy control
 User’s Data = User’s Asset
Adequately
Treat Asset with Share data based
compensate
due diligence on authorizations
owner

Future Non-monetary Compensation

Business (Less vs. More data access)
Lesser benefits (no More benefits (free
Model privileged access/ discounts,
etc.)
privileged access/ big
discounts, etc.)

Monetary Compensation
(Less vs. More Customer pull content)
More Compensation and
No/ Lesser compensation
partnerships