Professional Documents
Culture Documents
Proposal Writing
Proposal Writing
What is a Proposal?
• A proposal is a written report that seeks to
persuade the reader to accept a suggested
plan of action.
Proposal Categories
• Proposals fall under two categories, namely
solicited and unsolicited.
• Solicited proposals are those requested by a
potential funder.
• Unsolicited proposals are sent to government
agencies, private entities, or company without
being requested.
Solicited Proposals
• Government agencies and many large
commercial firms routinely solicit proposals
from potential suppliers. For eg., the
government might publish an RFP (request for
proposal) stating its intention to purchase
5000, microcomputers, giving detailed
specifications regarding the features it needs
on these computers, and inviting prospective
suppliers to bid on the project.
• The unsolicited proposal differs from the
solicited proposal in that the former typically
requires more background information and
more persuasion. Because the reader may not
be familiar with the project, the writer must
present more evidence to convince the reader
of the merits of the proposal.
Types of proposals
• Project proposals- A Project proposal can also
persuade a foundation to fund a project to be
undertaken by the writer’s firm.
• Business Plans
• Research Proposal
• Sales Proposal
Internal and External Proposals