Marketing Management

(MBACC 201)

Topic:- Marketing Environment and

It’s Types
 Meaning of Marketing Environment

• “A company’s marketing environment consists

of the internal factors & forces, which affects
the company’s ability to develop & maintain
successful transactions & relationships with
the company’s target customers.”
- Philip Kotler
 Suppliers

Customers
Internal
Environment
Competitors

Intermediaries
 Economical
Environment

Demographic
Environment

External Socio-Cultural
Environment Environment

Political & Legal

Environment

Technological
Environment
 Created by

Yadukrishna R.Nair
M.b.a. (h.m) 2nd Sem