Channel Fragrance

Group 5 :
Duc Huy
Quang Long
Ha Trang
Dieu Huong
Quynh Trang
I. Product
- Introduce
• The first store was founded in 1909 as the House of Chanel in Paris.

• This brand was founded in 1921 by Coco Chanel

• Chanel is the most prestigious brand in the world with high-end

products of fashion, Bags, perfumes, accessories ...
Target customers: men and women who
went to work
2. Price
Chanel is a
premium brand for
elite customers

From the time, the first Chanel shop was established, it has been catering to
the fashion needs of high-class aristocrats of the society, people who believe
in indulgence and gratifying human appetite for the finer things. It’s target
segment still remains the same niche and cash rich customer.
• Therefore, Chanel charges exorbitant
amount of money in its marketing mix
pricing strategy but the prices are
justified most of the time because:

• • The final products are of world class

quality and exemplify style and
elegance
• • The target segment is rich and
therefore willing to pay
• • Chanel as a brand is so much sought
after that even those who are from
upper middle class will pay to own a
Chanel product as it increases their
social status
 The product categories
within Chanel have
different pricing
strategies, for example
the Haute Couture is
priced in the extreme
high-end segment,
starting from $10,000 to
$60,000, with the far end
going beyond $100,000.
But with cologne, Chanel
only charges a decent
amount of money for it,
which similar to other
cologne brands, some
famous cologne of Chanel
can be easily recognized:
Chanel No.5, Bleu De
Chanel, Chanel Coco.
Thus, Chanel is a brand that is eagerly waited on by the clients. Hence, the high price of
the clothes, as the customers are rich enough to pay extraordinary prices for this sought
out brand.
Promotion
in Marketing
Mix of
Chanel
Chanel is a
widely well-
known brand
which has an
extreme brand
loyalty factor
associated with
it.
 It also employs supermodels and
Hollywood actors to do modelling for
their brand
Place in the Marketing mix of Chanel
Headquater in Paris
London Dubai
Chanel has opened its new 4,500sq
ft, two-storey boutique at Hong Kong
International Airport (HKIA).
Chanel sells its products through two marketing channels
Thanks for
watching