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    amit kumar
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    This document outlines the process for an ideation workshop that uses divergent and convergent thinking. It discusses how JP Guilford designed the terms divergent and convergent thinking. The workshop involves two stages - the first is an ideation stage using divergent thinking tools like brainstorming to generate many ideas. The second stage prioritizes the ideas using convergent thinking tools like an Eisenhower matrix. Participants work through both stages in groups to select one idea to develop based on their design challenge.

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    MBA

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    This document outlines the process for an ideation workshop that uses divergent and convergent thinking. It discusses how JP Guilford designed the terms divergent and convergent thinking. The workshop involves two stages - the first is an ideation stage using divergent thinking tools like brainstorming to generate many ideas. The second stage prioritizes the ideas using convergent thinking tools like an Eisenhower matrix. Participants work through both stages in groups to select one idea to develop based on their design challenge.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    14 views30 pages

    Ideation 230819

    Uploaded by

    amit kumar
    This document outlines the process for an ideation workshop that uses divergent and convergent thinking. It discusses how JP Guilford designed the terms divergent and convergent thinking. The workshop involves two stages - the first is an ideation stage using divergent thinking tools like brainstorming to generate many ideas. The second stage prioritizes the ideas using convergent thinking tools like an Eisenhower matrix. Participants work through both stages in groups to select one idea to develop based on their design challenge.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 30

    Ideation workshop

    Divergent Convergent Divergent Convergent


    thinking thinking thinking thinking

    JP Guildford designed the term 3


    Convergent example:
    I live 10 kms from work. My car gets 12Km per litre. I
    want to use less fuel in my commute for financial and
    pollution reasons. Money is no object. Find the three best
    replacement vehicles for my car.

    Divergent Example:
    I live 10 kms from work. My car gets 12Km per litre. I
    want to use less fuel in my commute for financial and
    pollution reasons. Money is no object  What options do I
    have to reduce my fuel consumption?
    No body is smarter
    than everybody
    Stage 1 :Ideation-
    Divergent
    Tools
    Scamper- Alex Osborn
    • Substitute
    • Combine
    • Adapt
    • Modify
    • Put to another user
    • Eliminate
    • Reverse
    Stage 2: Idea
    Prioritization-
    Convergent
    Eisenhower Matrix
    Workshop
    • Work in original groups
    • Look at your design challenge HMW statements
    • Ideation
    • First 5 mins alone
    • Then share ideas in group
    • Prioritize them based one or more of the matrix
    • Vote and select one idea
    • Share the idea that has been selected
    • Total time 45 mins

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