FINAL PROJECT REPORT ON

CONDITION OF WOMEN IN MODERN ERA

Submitted in partial fulfillment of the requirements
for the award of the degree of

BACHELOR OF
JOURMALISM AND MASS COMMUNICATION
to

Guru Gobind Singh Indraprastha University, Delhi

S.No Topics

1. Introduction

2. Media Research

3. AD Campaign

4. Print Advertisement

5. Event : Workshop

6. Website

7. Conclusion & Suggestions

 INTRODUCTION
“A woman is the full Circle. Within her is the power to create,
nurture and transform”. 

Despite some basic changes in the status and role of women in the
society, no society treats its women as well as its men.
Consequently, women continue to suffer from diverse deprivations
from kitchens to key-boards, from the cradle to the grave across
nations.

It is time now for us to make a difference and effect a mindset

change in the oppressively male-centric scheme of things and bring
about true socio-economic empowerment of women across regions,
regions and classes. We can-and we must- do this.
 MEDIA RESEARCH
CONCLUSION

Government has made a new Women Cell, new strict laws against rape
cases. Introduced new Women's cab for night safety etc. People,
especially women are mostly affected by these brutal crime incidents
i.e., committing suicide, depression, etc. and, men are tensed about their
wives,, daughters, mothers etc.

Women have become increasingly worried about their safety in India

after the gang rape and torture of a young woman aboard a; moving
bills last December. Not for nothing do people call the city India's rape
capital. Beyond the leers and the crass words that men often direct at
women walking on the street, fresh fears have arisen over stalkers.
 ADVERTISEMENT CAMPAIGN
“Be Like a Girl”

We decided to target women’s confidence especially during the age of 14-23 years
(when a girl enters in adulthood). For this we decided to change the meaning of most
commonly used phase “LIKE A GIRL” into a inspiring new interpretation for
empowerment of girls.
 
We conducted a face-to-face interaction with girls, in the first phase girls with a age
group between 20-25 and then younger girls of age group 13-19 years by asking various
questions related to women empowerment of the girls.
 
To build a confidence in them we asked few question like: How would you do if said
run like a girl? First they laughed, then the reactions differ from person to person.
 
Most of the Women’s of age group 19-24 reacted with a very low confidence. And
on the other hand girls of age group 13-19 reacted very smartly and with a great
confidence. This shows women’s themselves have low confidence because of the
society pressure, other’s people mind sets, or they feel less than a man.

We through this campaign wanted to spread a message for women’s that they are
no less from men’s in any way or other. They are not weak. They are not
emotional. They are not less with any one. We are GIRL and we proud of it.
 
We have used various hashtags #IAmAGirl #BeLikeAGirl for promotion activities on
print advertisements (Newspaper, Magazines).
 Work Shop
ABC PVT LTD is organising a workshop with the theme “CONDITION OF WOMEN IN
MODERN ERA” in College Tecnia Institue of Advanced Studies, New Delhi on 18
April 2016.

The workshop will showcase how the earphones are causing damage to the health
of the people and how they can even turn deadly. Earphones were developed for
our use but nowadays they are being misused causing accidents and deafness. The
Chief Guests of the workshop will be Chanda Kocchar and Sushma swaraj.

The company aims at doing more of such workshops to target more and
morewomen to overcome their issue as soon as possible and start taking the
preventive measures.

The workshop will be from 9:00a.m-12:00 noon in Conference Hall of the college.
The audience will include the students of the college and faculty
members. Outsiders can also get themselves registered for the workshop.
For registration, fill the form available at TIAS College for Rs. 100.

CHANDA KOCCHAR has an experience of more then 20 years and has seen
many cases of domestic violence due to certain reason and SUSHMA
SWARAJ is one of those who have got this issue into limelight through his
newspaper columns.

These two personalities will definitely be able to well-discuss the issue

with the students and make them understand the whole picture clearly.
Website
 CONCLUSION
Government has made a new Women Cell, new strict laws against rape
cases. Introduced new Women's cab for night safety etc. People,
especially women are mostly affected by these brutal crime incidents
i.e., committing suicide, depression, etc. and, men are tensed about
their wives,, daughters, mothers etc. Women have become increasingly
worried about their safety in India after the gang rape and torture of a

young woman aboard a moving bills last December. Not for

nothing do people call the city India's rape capital. Beyond the leers
and the crass words that men often direct at women walking on the
street, fresh fears have arisen over stalkers.
THANKYOU.
1. RADHHIKA RAMPAL
2. GEETANJALI KAUSHIK
3. SAKSHI SHARMA
4. EKTA GUPTA
5. PUNEET
6. GAGAN
7. AYUSH SHARMA
8. SHAGUN WALIA
(BJMC, VI-SEMESTER, EVENING)