Equity-MF Trading Company

Product Pricing & Bundling

Business Analytics
MMM | 2018 -2021 | WE School | April 2020
Prof. Arun Phadke

Presented by – Group 3
Sanjivan – 8
Sushil – 11
Saurabh - 28
Javed – 40
Asjad – 41
Nigel – 54
Joseph – 105
Suraj - 117
Introduction
Introduction

Motilal Oswal Financial Services Ltd. is

an Indian diversified financial services
firm offering a range of financial
products and services.

The company was founded by Motilal Oswal and

Raamdeo Agarwal in 1987. The company is
listed on BSE and NSE stock exchanges.

PAN India coverage across 2,200+

locations in over 500+ cities

10,00,000+ customers with Rs. 69,561 Cr. plus

depository assets
 Products & Asset classes
Equities and
Derivatives for long- Currencies to take
term wealth creation advantage of the
- Trade & invest in world's largest
market - Trade in IPOs to participate in
Cash & Margin
Futures, Options and early growth stories
products, Futures
and Options Inter-currencies

Commodities for a PMS for professionally Fixed Income

diversified portfolio - managed investments schemes for
Option to trade for HNIs - One of investors with low
across Bullion, Base India's leading PMS risk appetite - Wide
Metals, Energy, Agro providers, with approx. range of products
and other 170000 crore of assets from Company Fixed
commodities. under management. Deposits, Bonds,
More than 42000 active NCDs
accounts
 Biggest Broking Firm
Discount brokers are
those houses, which
charge clients
significantly lower fees
compared to traditional
ones, offer only online
trading facility, but no
research supports or
financial advice.
MOSL Customer Base

Profit

In FY18, the company had

Strategy registered highest-ever annual
revenue and crossed the
milestone of Rs 1,000 crore. Its
Motilal Oswal profit grew 59 per cent to Rs 170
Motilal Oswal has come up with
customer base some unique and the first-of-its kind
crore on the back of a strong
crosses 1 initiative in the last three years such revenue growth of 53 per cent to
million as target investment plan that uses Rs 1,100 crore.
Robo-Advisory to understand
client’s requirements and future
goals, ChatBot, smartwatch app,
completely paperless, e-KYC,
instant trading & demat account
facility and 24*7 account opening &
modification facility.
30+ years of MOSL
Referral Incentives
Online Webinars
Product Solutions
Readymade Solutions
 ACE
ACE (Advice on Combination of Equities) – Diverse range of pre-packaged equity products for those
who want to participate in markets but do not have enough time to manage portfolios
Equity
Equity
One of the best avenues to fight inflation

Source of Long term wealth

creation

One of the most Liquid investment

options
MOSL Equity Features

At MOSL equity trading is easier, more

predictable, and more rewarding for
customers.

Types of customers include long-term

value investor, day trader, beginner,
professional investor looking to trade on
leverage

MOSL provides with access to various

investment and trading products, sound
research and advice and secure tools to
help achieve goals with ease
Products & Accomplishments
 Cash & Margin Plus products
allowing you to get the maximum
on your stocks
 Ability to invest in Stock SIPs in
300+ companies providing benefit
of price averaging
 Option to invest in Exchange
Traded Funds to benefit from
diversification and lesser volatility.
 Loan against Shares facility to
help you buy more stocks by
providing cash or stock
collaterals.
 Secured trading experience
across all devices through a
single access (Desktop, Web,
Mobile, Tablet, Smartwatch)
 In built Robo Wealth tool to offer
you customized recommendations
on your portfolio backed with our
Solid Research.
Products &
 Award winning actionable research Accomplishments
trusted by over 591 FIIs/DIIs and
over 10,00,000 customers
 Extensive research covering 80%
of market capitalization & 260+
companies across 21 sectors
 Dedicated customer service team
with a 6 hour query resolution TAT
 Pan India coverage across 2,200+
locations in over 500+ cities
Benefits
Equities as an asset class provide
you the dual advantage of protecting
your wealth from inflation along with
enhancing your purchasing power. Portfolio Restructuring based on risk
profile with model portfolios and
benchmark comparisons
Customized investment strategies &
actionable advice across time
horizons & risk profiles 30 years of wealth creation
experience driven by the philosophy
of Solid Research, Solid Advice
The key to successful equity
investments lies in investing with a
long-term perspective and keeping
away from day-to-day uncertainties.
Historical Data proves that equity as
an asset class has performed better
than any other asset class over the
years.
Mutual Fund
 Mutual Fund
Mutual funds are ideal
for investors who want Model portfolios Online tracking Lump sum, SIP, Investment Option to invest in
to invest in various based on risk tools with in-built STP and SWP options across 9,000  schemes
kinds of schemes with profile with portfolio facility to help you Equity, Debt, across 39 AMC 's
different investment benchmark restructuring manage your Balanced, Tax
objectives but do not comparisons, recommendations investments wisely Saving funds
have sufficient time and research views etc
expertise to pick
winning stocks. Mutual
funds give you the
advantage of
professional
management, lower
transaction costs, and
diversification, liquidity
and tax benefits
SIP
 Various MF classification

Mutual Fund
Recommendations – Best Funds to Buy for Ongoing/Upcoming
Equity, Debt, Hybrid, SIP NFO's
Tax Saving (ELSS)

Largest AMC and

Whats in and Whats
Fund Comparison Largest/longest
Out/Fund Movement
schemes

Stock Holding across Most Popular Mutual

schemes Funds
Portfolio
Management Service
 Portfolio Management Service
Portfolio Management Service offers professional management of your investments with an aim to deliver consistent returns. It relieves
you from all monitoring hassles with benefits like regular reviews, strong risk management flexibility and makes it an ideal investment
avenue for high net worth investors

India 's leading PMS service providers,

with approx. Rs. 17,000 Cr. of Assets
Under Management

42000+ active PMS accounts and client

base spanning across 148 different cities
PMS with
MOSL
Various themes like large cap, small &
mid cap, flexi cap etc. to suit varied
investment needs

Value PMS, our flagship product has

consistently outperformed its benchmark over
16 years and is quarterly rated by
Morningstar, an international reputed agency.
 PMS Products

• This Strategy has the investment style of buying Undervalued

Value Strategy stock & Sell overvalued stocks, irrespective of index movements.

• This Strategy endeavor to capitalize on the themes of

Next Trillion Dollar consumerism, Banking & Financial Services & Infrastructure in
Opportunity the Indian Economy.

• This Strategy is a multicap strategy with exposure across market

India Opportunities segments such as Large Cap, Midcap & Small cap to take the
Portfolio Strategy advantage of different market trends.
 PMS - Strategy Construct
Investment Horizon • Medium to Long Term (3 Years +)

For Whom • Investors who like to invest with a Long-term wealth creation view.

Allocations - Market • Large Caps : 65 % - 100%

capitalization • Mid Caps: 0% - 35%

Number of Stocks • Around 20 stocks

Scrip Allocation • Not more than 10% in a stock at the time of ideation

Sector Allocation Limit • 35% in a sector

How Buy Right Sit Tight Works
Funds
 Strategy
• The price is based on what customers are willing to pay.
Value-based pricing More value hence higher charge than discount brokers

• It refers to a method in which an organization. Considers

Competition-based pricing the prices of competitors products to set own prices.

• Helps in achieving the required rate of return on investment

Target Return pricing done for a product (suggested product allocation)

• Strategy whereby a seller bundles together many different

Joint bundling goods/items for one bundled price

• Custom bundling. Customers are offered choice of bundle

Mixed bundling or separate products (ACE)

• used to provide customers bundled products at right

Various channels investment price to gain maximum benefit.
Product Bundling
Product bundling demo in suggest me section on website
 Product bundling demo parameters

Editable features to
provide preferred
investments, customize
Answer questions like - portfolio & achieve
How familiar with goals
markets, response to
Earn returns more than market fluctuation,
FD, Bond, Indexes & investment style & get
check suggested personalized portfolio
Enter investment product allocation
amount & time period.
Provide expected rate
of return. Provide
name, DOB, email id,
gender, contact
number, state, city.
View Recommended
Investment Portfolio &
investor type category
 Product Mix Demo – Customer 1

Amount
Pre-Packaged Products Remarks
invested
ACE Cash Past Returns: 3 Yrs Returns: 22.9% vs. Nifty 50: -3.35% 300000
ACE FundTech Past Returns: 3 Yrs Returns: 17.3% vs. BSE 500: -5.27% 700000
Mutual Fund - Equity    
Mirae Asset Large Cap Fund -
Past Returns: 3 Yrs Returns: -1.92% vs. Equity - Diversified: -4% 133333
Growth
Aditya Birla Sun Life Frontline
Past Returns: 3 Yrs Returns: -5.97% vs. Equity - Diversified: -4% 133333
Equity Fund
Motilal Oswal Focused 25 Fund Past Returns: 3 Yrs Returns: -1.11% vs. Equity - Diversified: -4% 133334
Ultra Short Term Schemes    
IDFC Ultra Short Term Fund - Past Returns: 3 Yrs Returns: 0% vs. Ultra Short Term Funds:
200000
Regular Growth 5.78%
HDFC Ultra Short Term Fund - Past Returns: 3 Yrs Returns: 0% vs. Ultra Short Term Funds:
200000
Growth 5.78%
Franklin India Ultra-Short Bond - Past Returns: 3 Yrs Returns: 7.29% vs. Ultra Short Term Funds:
200000
Super Institutional Plan - Growth 5.78%
 Product Mix Demo – Customer 2

Amount
Pre-Packaged Products Remarks
invested

ACE Cash Past Returns: 3 Yrs Returns: 22.9% vs. Nifty 50: -3.35% 500000

ACE FundTech Past Returns: 3 Yrs Returns: 17.3% vs. BSE 500: -5.27% 900000

Mutual Fund - Equity    

HDFC Mid-Cap Opportunities Fund

Past Returns: 3 Yrs Returns: -6.94% vs. Equity - Diversified: -4% 100000
- Growth Option

Franklin India Prima Fund-Growth Past Returns: 3 Yrs Returns: -7.77% vs. Equity - Diversified: -4% 100000

Sundaram Midcap - Regular -

Past Returns: 3 Yrs Returns: -9.98% vs. Equity - Diversified: -4% 100000
Growth

Gold    

Me-Gold Past Returns: 3 Yrs Returns: 11.24% vs. Gold BEES: 10.58% 300000
 Product Mix Demo – Customer 3

Amount
Pre-Packaged Products Remarks
invested

ACE Cash Past Returns: 3 Yrs Returns: 22.9% vs. Nifty 50: -3.35% 600000

ACE FundTech Past Returns: 3 Yrs Returns: 17.3% vs. BSE 500: -5.27% 1200000

Gold    

Me-Gold Past Returns: 3 Yrs Returns: 11.24% vs. Gold BEES: 10.58% 200000
THANK YOU