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    This document provides an overview of marketing fundamentals and social media management. It discusses developing a marketing strategy including mission statements, target markets, and marketing campaigns. It also covers logo design, slogans, branding, and creating social media handles on platforms like Facebook, Instagram, LinkedIn, YouTube and Twitter. The document provides tips on using different social media platforms for personal versus business use and managing social media through scheduling, hashtags, and tracking insights. Lastly, it touches on promotion, resources for creatives, outreach to influencers, and food photography and videography tips.

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    This document provides an overview of marketing fundamentals and social media management. It discusses developing a marketing strategy including mission statements, target markets, and marketing campaigns. It also covers logo design, slogans, branding, and creating social media handles on platforms like Facebook, Instagram, LinkedIn, YouTube and Twitter. The document provides tips on using different social media platforms for personal versus business use and managing social media through scheduling, hashtags, and tracking insights. Lastly, it touches on promotion, resources for creatives, outreach to influencers, and food photography and videography tips.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    56 views24 pages

    Marketing Fundamentals Social Media Management

    Uploaded by

    api-510192255
    This document provides an overview of marketing fundamentals and social media management. It discusses developing a marketing strategy including mission statements, target markets, and marketing campaigns. It also covers logo design, slogans, branding, and creating social media handles on platforms like Facebook, Instagram, LinkedIn, YouTube and Twitter. The document provides tips on using different social media platforms for personal versus business use and managing social media through scheduling, hashtags, and tracking insights. Lastly, it touches on promotion, resources for creatives, outreach to influencers, and food photography and videography tips.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 24

    Overview of

    Marketing
    Fundamentals
    &
    Social Media
    Management
    Marketing
    Fundamentals
    Marketing Mix: 4 P’s
    Developing a strategy
    Mission Statement- A formal
    summary of the aims and
    values of a company.

    Target Market- Group of


    consumers which your
    product/service is aims to
    serve.
    Developing a strategy
    Think about how often you want
    to post on your social media
    handles.

    Create marketing campaigns:


    -Focus
    -Purpose
    -Content
    -Duration
    Logo Design
    Create a compelling logo that
    captures your company brand.
    Slogan
    A short memorable phrase,
    typically used to advertise a
    business.
    Branding

    Creating a recognizable “look” for


    your brand.
    Social Media:
    Personal vs
    Business
    Social Media Handles

    1. Facebook
    2. Instagram
    3. Linkedin
    4. Youtube
    5. Twitter
    Facebook: Personal Account

    Lots of companies are doing


    background checks before
    hiring you.

    Only post things you are


    comfortable sharing with
    others.
    Facebook: Business Page

    Create a page for your


    “business or brand” and select
    category of company.

    It’s important to separate your


    personal and business
    accounts.
    Linkedin
    Linkedin is a business and
    employment orientated
    professional network.

    Task: Create a Linkedin profile


    for yourself.
    Social Media
    Management
    Create a social schedule to pre-plan
    future posts and track hashtags.
    -Date
    -Observances
    -Account & Platform
    -Campaign/Motion
    -Ideas/Details
    -Captions
    -Hashtag
    -File number
    Hashtags
    Facebook: Instagram:
    Minimize usage of Search up ALL
    hashtags to a hashtags prior to
    maximum of 2-3 posting. Look for
    per post. Posts with relevant topics and
    too many tags view number of
    lower viewer posts using the
    engagement specific hashtag .
    Separate caption
    and tags with a …
    or comment the
    hashtags
    Insights Breakdown
    Reach- The measure of
    potential audience size who
    viewed post
    Impressions- The number of
    times your content was
    displayed. Viewer engagement
    is NOT counted.
    Resources for creatives
    Canva: https://www.canva.com/
    Pixlr: https://pixlr.com/
    Promotion
    Food Photography
    1. Experiment with different
    heights
    2. It’s best to use natural
    lighting
    3. Use props!
    Outreach
    Reach out to well-known
    influencers on platforms such
    as Instagram.
    Account # of Followers Tags/Contact
    to_finest 117K

    blogto 358K #blog_TO


    vegancommunity 717K #vegancommunity
    infovegancommunity@gmail
    .com
    Videography
    Thanks for
    listening!

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