Professional Documents
Culture Documents
Sba - Zara
Sba - Zara
1)Sakshi
2)Kajal
3)Saloni
4)Divya
5)Ayushi
CONTENTS
• Introduction
• Mission & Vision
• Products
• Supply chain analysis
• Marketing Mix
• SWOT Analysis
• ZARA branding Strategy
• Revenue share and competitors
• Secret of Zara's Success
• Interesting facts
ZARA Brand
OPPORTUNITIES WEAKNESSES
• Online e-commerce • Generalized collection
• Backing some flagship designs • Lack of advertising
• Growing market potential • Low safety stock
• Market expansion
THREATS
• Low advertising
• Competition
• Reach
BUSINESS MODEL
Supply chain
Time To Market
Marketing
Design Teams
product life span
Sale Forecast
IT spending
They have about
The lead Time 200 ZARA Spend
for Final professionals , 0.3% on
production is less 12000 for marketing and
than 7 days. different model advertising
sale in its store.
Short life span 0.9% due to in
but more house
product
launched Avg.
application
11k yearly developed
COMPETITORS
1. H&M
7. Mango 2.Louis
Vuitton
6. Gucci
3. Hermes
5. Prada 4. GAP
REVENUE SHARE
Secret Of ZARA’s Success
Super efficient supply
chain
More styles
Brand Communication
Strategy