Paytm

Yash
Sharma
 INTRODUCTION

• Founded in 2010 by Vijay Shekhar Sharma.

• Parent company is One97 communications.

• A platform in E-commerce sector.

• Ranked No. 1 in shopping on Google play store and

No. 2 in utility on app store.
• It is India’s biggest transacting website (after
IRCTC).
 SWOT
ANALYSIS
 Strengths Weaknesses

First mover advantage- Poor customer care-call

First of its type in India center executives often
rude and unable to handle
many of the queries.
Convenience options- It is diversified too much
easy transfer anytime, which can make it
anywhere difficult for them
sometimes to manage
every part.
Opportunities Threats

Offering more banking Competitors-paycharge,

services along with freecharge, phonepe,
mobikwick, etc. and even
online payments options.
Airtel and Vodafone.

Educate people in rural Growing concerns about

areas on accepting safety-negative imagery of
cashless transactions information security and
and online payments tracking of shopping habits.
 SERVICES
OFFERED

Mobile recharge Bill payment Shopping

Ticket booking Electricity, DTH, Grocery,

Landline, Water, Appliances,
Movie, Trains, Challan, gas, Clothing, Luggage,
Flights, Metro, etc. kids section, etc.
etc.

Others like petrol, insurance, Devotion, Gold, Google play,

Municipal payments, Toll, Cars and Bikes store, Events,
payments on other websites, etc.
Thank
you