MOBILE

COMMERCE
ChAPTER-5 GRADE:XII

BY: RENU KEWALRAMANI

 Outline:
■ What’s Mobile Commerce?
■ Services of mobile commerce
■ Mobile payment
■ Mobile Commerce Application
■ Challenges of Mobile commerce
■ Advantages and disadvantages of M-commerce
■ Conclusion
Introduction:
 What is M-Commerce?
 M-commerce is the buying and selling of goods and services through
wireless handheld devices.
 M-Commerce is the process of paying for services using a mobile
phone or personal organizer.
 M-Commerce is the use of mobile devices to communicate, inform
transact and entertain using text and data via a connection to public
and private networks.
Mobile Commerce
■ Is the ability to conduct commerce using a mobile device.
– such as :
■ Mobile phone.
■ Personal digital assistant (PDA).
■ Smartphone.
 M-commerce benefit
 Your Internet offerings are easier and more convenient to
access. 

 You get considerable flexibility while conducting business. 

 Transaction and personnel costs are reduced due to

widespread automation of back-office operations. 

 Field staff is more effective as they have flexible access to

back-office data.   
Benefit for business

For a small business could benefit from m-commerce.

 Selling a product or service

 Improving productivity
Mobile Commerce

8
 M-Commerce Challenges
• Slow data transfer speeds on second-generation cellular networks, resulting in higher costs to
customer
• More Web sites need to be designed specifically for small wireless devices.
• Keyboards and screens on cell phones are still tiny and awkward to use.
• Limitation
 Memory
 Power supplies
 Small screen size
 Lack of Javascript and cookies
 Types of pages accessible
 Speed
 Size of messages
 Cost
 Advantage and disadvantages of M-commerce
■ Advantages
 Offers many payment options
 Push advertising, direct marketing.
 More efficient and extensive service offered.
 The Internet is going mobile
 Can be easily setup

Disadvantage
 Expensive cost
 Larger screens won’t be displayed is clear
 Slow speed
 Limited for longer message
 It hard way to fill the data.
 Security is not protected
M-Commerce Services and Applications available:
 Mobile ticketing
■ Tickets can be sent to mobile phones using a variety of technologies. Users are
then able to use their tickets immediately, by presenting their phones at the venue.

■ Tickets can be booked and cancelled on the mobile device with the help of simple
application downloads
Content purchase and delivery
■ Mobile content purchase and delivery mainly consists of the sale of
ring-tones, wallpapers, and games for mobile phones.

■ The convergence of mobile phones, portable audio players, and video

players into a single device is increasing the purchase and delivery of
full-length music tracks and video.
Information services:
■ News
■ Stock quotes
■ Sports scores
■ Financial records
■ Traffic reporting
 Mobile banking (M-Banking)
■ Banks and other financial institutions use mobile commerce to allow their
customers to access account information and make transactions, such as
purchasing stocks, remitting money
Mobile-br0kerage
Stock-market services offered via mobile devices

Mobile purchase
Some merchants provide mobile websites that are
customized for the smaller screen and limited user interface
of a mobile device.

Mobile Browsing
Mobile browser Using a mobile browser—a World Wide Web browser on a mobile device—
customers can shop online
 Mobile marketing and advertising
■ Companies have reported that they see better response from mobile marketing
campaigns than from traditional campaigns.
Mobile Commerce Application

■ Google ■ Apple
– Android – Apple store
■ Google Android Market ■ The App Store is a digital
application distribution
platform for iOS developed
and maintained by Apple.
 Mobile payment
■ Is an alternative payment method. Instead of paying with cash, cheque or
credit cards,
■ A consumer can use a mobile phone to pay for a wide range of services
and digital or hard goods such as:
– Music, videos, ringtones, online game
– Transportation fare (bus, subway or train)
– Books, magazines, tickets
Mobile Payment
Customer requirements:
 a larger selection of merchants with whom they can trade
 a more consistent payment interface when making the purchase
with multiple payment schemes, like:
 Credit Card payment
 Bank Account/Debit Card Payment
Merchant benefits:
• brands to offer a wider variety of payment
• Easy-to-use payment interface development
Bank and financial institution benefits
• to offer a consistent payment interface to consumer and merchants
Payment via Internet Payment Provider
WAP
GW/Proxy

Browsing (negotiation)

Merchant

GSM Security SSL tunnel

User
SMS-
C

CC/Bank
L-Commerce
L-Commerce Examples
 Summary
■ The core of m-commerce is the use of a terminal (telephone, PDA,
PC device) and public mobile network to access information and
conduct transactions that result in the transfer of value in exchange
for information, services or goods.
■ Mobile Commerce refers to any transaction with monetary value that
is conducted via a mobile telecommunications network.