Use Of Mobile Phones

 Mobile ticketing

 Mobile Money Transfer

 Content purchase and delivery

 Information services

 Mobile banking

 Mobile Browsing

 Mobile Purchase

 Mobile marketing and advertising

1 Tuesday, December 9, 2014
 Mobile Ticketing is the process where the customers can order, pay

for, obtain and validate tickets from any location and at any time using
Mobile phones .
Tickets can be booked and cancelled on the mobile device with the help

of simple application downloads.

Delivery of tickets to mobile phones can be done in the form of a SMS

or by a MMS.2
Mobile Tickets can be purchased in a variety of
ways including online, via text messaging or in a
secure mobile application.
Mobile Ticketing is used in many applications
like:
1. Airline ticketing
2. Cinema ticketing
3. Railway & Bus ticketing
4. Concert/Event ticketing
5. Consumer voucher distribution
Mobile Money Transfer refers to payment services which are performed by using a

mobile phone.
By using this service we can transfer money from one person to other by using a

mobile phone.
Ex: ICICI bank has started IMPS - Interbank Mobile Payment Service. It is an
interbank electronic instant mobile money transfer service through mobile phones.
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Tuesday, December 9, 2014

 6

Mobile content purchase and delivery mainly

consists of the sale of ring-tones, wallpapers, and
games for mobile phones.
The convergence of mobile phones, portable audio
players, and video players into a single device is
increasing the purchase and delivery of full-length
music tracks and video.

Tuesday, December 9, 2014

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A wide variety of information services can be

delivered to mobile phone users in much the same
way as it is delivered to PCs. These services
include:
News

Stock quotes

Sports scores Tuesday, December 9, 2014

Traffic reporting
 8

Banks and other financial institutions use

mobile Commerce to allow their

customers to access account information
and make transactions, such as purchasing
stocks, remitting money, receive
notifications, transfer money to other
banks.
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Mobile Banking Services are:

1. Mini-statements and checking of account history

2. Checking the balance

3. Recent transactions

4. PIN provision, Change of PIN and reminder

over the Internet
5. Cash-in, cash-out transactions on an ATM
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The location of the mobile phone user is an important

piece of information used during Mobile Commerce or

M-Commerce transactions.
Knowing the location of the user allows for location-

based services such as:

1. Local discount offers

2. Tracking and monitoring of people

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Tuesday, December 9, 2014

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 Some merchants provide mobile websites that are

customized for the smaller screen and limited user
interface of a mobile device.

Tuesday, December 9, 2014

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 Mobile marketing is
highly responsive sort
of marketing campaign,
especially from brands’
experience point of
view.
 Corporations are now
using M-Commerce to
expand everything from
services to marketing
and advertisement.
Tuesday, December 9, 2014
 Short Message
Service
• Short Message Service (SMS) is a text messaging service
component of phone, web, or mobile communication
systems. It uses standardized Communications protocols to
allow fixed line or mobile phone devices to exchange short
text messages.

• Also known as Simple Message Service

 Why
SMS?
• Oldest most reliable means to communicate with mobile users
• Cell phone agnostic
• Everybody is doing it
• Great way to receive emergency messages at the bar

First Text
• Was sent in December 1992, to a Vodafone device
• Sent by Neil Papworth, saying “Merry Christmas”
 WAP- Wireless Application Protocol

by
Dr.V.Vidhya
Assistant Professor ,Dept. of Commerce, Sree Narayana Guru College
 WAP- Wireless Application Protocol
• An open, global specification that empowers
mobile users with wireless devices to easily
access and interact with internet
information and services instantly.

• The wireless industry came up with the idea

of WAP. The point of this standard was to
show internet contents on wireless clients,
like mobile phones.
• WAP stands for Wireless Application
Protocol
o WAP is an application communication
protocol
o WAP is used to access services and
information
o WAP is inherited from Internet
standards
o WAP is for handheld devices such as mobile
o phones
WAP is a protocol designed for micro
o browsers
WAP enables the creating of web
o applications for mobile devices.
HTML)
WAP usesWML theismark-up
defined as an XML 1.0
language
application
WML (not
The WAP specifications continue to be developed by
contributing members, who, through interoperability
testing, have brought WAP into the limelight of the
mobile data marketplace with fully functional WAP–
enabled devices as shown below:
The basic AIM of WAP is to provide a web-like
experience on small portable devices - like mobile phones
and PDAs.
Purpose of WAP

To enable easy, fast delivery of relevant information

and services to mobile users.

Type of devices that use WAP

Handheld digital wireless devices such as mobile

phones, pagers, two-way radios, smart phones and
communicators -- from low-end to high-end.

.
Operating systems that are compatible with WAP
•WAP is a communications protocol and an application
environment.

•WAP is independent of OS that means WAP can be

implemented on any OS.

•It can be built on any operating system including Palm

OS, EPOC 32, Windows CE, FLEXOS, OS/9, Java OS,
etc. It provides service interoperability even between
different device families.
 Architecture Overview

• WWW programming model is optimized and

extended to match characteristics of the
wireless environment

• Utilizes proxy technology to connect

between the wireless domain and WWW
 USAGE
-Corporate Applications: Sales force automation
where sales people use their WAP enabled handsets to
get instant, direct access to the latest pricing, latest
news, competitive information any time, anywhere.
- Online Services:
Banking: Users can get their current balance,
transfer funds between accounts and receive fax of a
mini-statement.
Electronic Commerce: Subscribers can use their
handset just like their PC to purchase products and
services over the Web.
- Tele services
Prepaid Services: With a WAP-enabled phone,
prepaid subscribers can see their current balance with
the press of a button. By pressing another button,
they can also recharge their account by entering a
credit card or voucher number into the handset.

- Personal Productivity
Email: Using WAP users can keep track of their
email right from their handset.
- Others include:
- Interactive Chat
- Auctions
- Games
The ADVANTAGES that WAP can offer over these
other methods are the following:
•open standard, vendor independent
•network-standard independent
•transport mechanism–optimized for wireless data
bearers
•application downloaded from the server, enabling
fast service creation and introduction, as opposed to
embedded software
 DISADVANTAGES of WAP

• Small screens: For web phones, there's an incredibly small

viewing area; palmtops are barely better.
• Speed of access: All devices have slow access.
• Limited or fragmented availability: Wireless web access is
sporadic in many areas and entirely unavailable in other
areas.
• Price: Many technology limitations are being addressed by
higher-end devices and services. But the entry price for a
good wireless web palmtop with decent display, keyboard,
and speed is easily $700 to $900, not including monthly
access.
• Lack of user habit: It takes some patience and overcoming
the learning curve to get the hang of it -- connecting, putting
in an address, typing. Users just aren't used to the idea and
protocol yet.
•
 References
Websites:

Books:
• Beginning WAP – Wrox Publications
• Dynamic WAP Application Development-
Manning Publications, Inc