SESSION – 4 (TAB COURSE)

MOBILIZE YOUR ENTERPRISE TODAY

MOBILITY AND BUSINESS

Dr. Preeti Khanna

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ENTERPRISE MOBILITY : BEYOND MOBILE INTERFACE

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ENTERPRISE MOBILITY MANAGEMENT (EMM)
Enterprise Mobility Management (EMM) is the set of people, processes and technology
focused on managing mobile devices, wireless networks, and other mobile
computing services in a business context.

As more workers have bought smartphone and tablet computing devices and have
sought support for using these devices in the workplace, EMM has become increasingly
significant.

It covers -
 Mobile Device Management (MDM)
 Mobile Application Management (MAM)
 Mobile Content Management (MCM)
 BYOD
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 MDM & MIM
MDM stands for "Mobile Device
Management."
It typically comes in the form of
software that companies can use
to lock down,
control,
encrypt, and enforce policies on
mobile devices such as tablets
and smart phones.
MAM stands for
“Mobile Application Management”.
is like MDM, except it's only applied
to specific applications on a device
instead of the entire device.
Control and secure just their specific
corporate applications, while
everything else on the phone could
be left up to the user.
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M- Commerce

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The value of m-
commerce retail sales is
expected to take over
desktop retail sales by
the end of 2021.
Attributes-
Mobility
Easier information
access in real-time
Convenience
Instant connectivity
Personalization
Mobile Internet
Mobile Services FOR ACADEMIC PURPOSE (DR. PREETI KHANNA) 6
M-COMMERCE
APPLICATIONS

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 M -COMMERCE TYPES
Categories Description
Mobile ticketing Tickets can be booked and cancelled mobile phones using a variety of technologies.

Mobile vouchers, Mobile technology can also be used for the distribution of vouchers, coupons, and
coupons and loyalty loyalty cards.
cards A customer presenting a mobile phone with one of these tokens at the point of
sale receives the same benefits as if they had the traditional token.

Content purchase and Mobile content purchase and delivery mainly consists of the sale of ring-tones,
delivery wallpapers, and games for mobile phones, and is evolving into the purchase and
delivery of full-length music tracks, video, books and more.

Location-based Knowing the location of the mobile phone user allows for location-based services such
services as:
• Local weather / news / sports
• Tracking and monitoring of people
• Traffic reporting
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Category Description

Mobile banking Banks and other financial institutions use mobile commerce to allow their customers to
access account information and make transactions, such as:
• check bank balances
• process bill payments
• transfer funds between accounts
• verify deposits and other transactions

Mobile brokerage Stock market services allow the subscriber to react to market developments in a
timely fashion and irrespective of their physical location.

Mobile Purchase Merchants accept orders from customers electronically via mobile device thru mobile
websites and/or apps. In some cases, catalogs delivered via mobile.

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 CASE:
The Problem
THE NEXT BUS MODEL AT SAN FRANCISCO
 Buses in San Francisco have difficulty keeping to 20 minute schedule during rush hours,
Posted schedule becomes meaningless

The Solution: Bus riders carrying Internet-enabled cell phone or PDA helps:
 Find estimated arrival time at each stop, digitally in real time
 Soon location-based advertisements will pop up—you have time to get a cup of coffee
before the bus arrives—Starbuck’s is 200 feet to the right
The Results
 Passengers in San Francisco are happy with the system
 Worries about missing the bus are diminished
 May discover they have time for a cup of coffee before the bus arrives
 Bus company can:
 Schedule better and Improve operations
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NEXTBUS OPERATIONAL MODEL
Localization
Connectivity

Ubiquity

Convenience

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Mobile App-

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Apple: most popular app store categories 2019 Mobile app verticals with the highest install and user base
Most popular Apple App Store categories in May growth in 2018 (Growth Index score)
2019, by share of available apps

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 BUSINESS APPLICATIONS FOR MOBILE
PURPOSE EXAMPLE
Office dedicated towards calendars, schedulers, business card readers,
Productivity • creating information such as documents, tax calculators, time and expense trackers,
Apps • spreadsheets, and workflow apps
• electronic music,
• digital videos, etc.
Travel Apps • To book travel tickets, hotels, and include location based apps, navigation apps,
• avail to sightseeing services with just a tap reservation apps, flight status apps, travel
on their mobile phones. organizers, and translator apps

Tools and • Used by customers to get their work done scanning apps, data protection apps,
Utility Apps faster and more efficiently. currency apps, world clock apps, and memo
for Businesses • to analyze and search for data very pad apps.
easily.

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BUSINESS APPLICATIONS FOR MOBILE CONTD.
Purpose Example

Enterprise-specific • To address the needs of an organization rather expense tracker apps, ERP apps,
Apps than any individual. salesforce automation apps,
• These may be used for time and expense zendesk apps, and helpdesk apps
tracking, approvals, salesforce automation, etc.

Communication • To provide specific capabilities to businessmen email apps, social networking apps,
Apps such as remote access, exchanging files and video conferencing apps, meeting
• messages in various formats between two centers, and instant messaging
computers or users, etc. apps

Mobile Payment With technologies such as "touch to pay" in the paypal, venmo, square cash, and
Apps market creating waves, mobile payment apps are mobile wallet apps.
new trendy way to make payments.

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 MOBILE PAYMENTS
Category 1: Mobile Wallets
 PayTM
 MobiKwik
 AmazonPay
 GooglePay
 Freecharge
 JioMoney
Category 2: Apps linking to bank accounts
 BHIM
 PhonePe (now a part of Flipkart)
Category 3: Banks’ Apps
 iMobile (ICICI Bank)
 ICICIPockets
 Yono (SBI)
 HDFCPay Zapp (HDFC)
Category 4: Basic USSD using *99#
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DATA ON DIGITAL
PAYMENTS IN INDIA

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THE APPS WERE EVALUATED ON THE RBI GUIDELINES AND BASEL NORMS FO R SECURE DIGITAL
FINANCIAL TRANSACTIONS AS BELOW:
1. Confidentiality: The transaction, bank account details, and wallet balance of the user should be
confidential and not accessible to unauthorized users or third-party vendors.
2. Transaction management: In the case of mobile payments, transactions are confirmed using
notifications, SMS and emails containing essential details (amount, time of transaction, sender,
receiver, app vendor name and comments) and confirmation of the transaction to both sender and
receiver, and these ought to be logged and tracked to prevent false denial.
3. Authentication of the identity of the customers: It is very important for mobile apps, during a
transaction, to ensure that it is the authenticated account holder who is transferring the money.
Authentication can be achieved by the use of unique passwords or biometrics of the user.
4. Data and transaction integrity: The transaction details and wallet amounts shown to the customers in
app notifications and statements should be consistent with actual details.
5. Access and availability: In case of mobile payment services, the network forms a key feature for the
availability of the services to the customer. Some apps and USSD systems work through SMS or voice
calls from the mobile phone, thus being available to customers who do not have internet or data
connections on their mobile devices
6. Privacy of customer information: The payment app or service should not ask for customer data that
violates privacy or increases risk of identity theft.
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