Philippine Christian

University
Graduate School of Business & Management
Master in Business Management
MARKETING MANAGEMENT
 
Direct Marketing
   
by:
JO ANNE V. GUEVARRA
DBP Head Office
 
DBP Payroll Servicing Product
DIRECT MARKETING
A type of advertising campaign that seeks to elicit an
action from a selected group of customers in response
to communication from a marketer
Generally eliminates the middleman such as advertising media
 ABSTRACT

CONCEP
Add
T Some Brief
PLA
Add Some
Text Here to
Explain

N
Brief To
Explain
CONCEP
START Add
T Some Brief
Add Some Text Here to
Brief To
Explain Explain

STEP CONCEP
Add Some
S
Brief To
Explain
Add
T Some Brief
Text Here to
Explain
 CONCEPT

CONCEP
Add
T Some Brief
PLA Text Here to

BI
Explain
Add Some

N
Brief To
Explain
CONCEP
START Add
T Some Brief
Add Some
Brief To CONCEP Text Here to

G
Explain
Add Some Brief Explain
TExplain
Here to
STEP CONCEP
Add Some
S
Brief To
Explain
Add
T Some Brief
Text Here to
Explain
 OBJECTIVES

YOUR
YOUR HEADING
Add some brief
YOUR
HEADING
Add some brief about the
HEADING
Add some brief about the heading
about the
heading
heading
YOUR 6
YOUR YOUR 4
HEADING
Add some brief
about the
2 HEADING
Add some brief
HEADING
Add some brief
about the
about the heading
heading heading

3 5
1
 OBJECTIVES

YOUR YOUR
HEADING
Add some brief HEADING
Add some brief YOUR
about the
about the HEADING
Add some brief
heading about the
heading YOUR
7 HEADING
Add some brief
about the
9 heading

10
heading

8
 OUR SERVICES

Report & Monitoring

Administrative
Unityou need to add some
Here
brief about the service that
your company is providing
currently
Unityou need to add some
Here
brief about the service that
your company is providing
currently

Policies Unit Budget Unit

Here you need to add some
Here you need to add some
brief about the service that
brief about the service that
your company is providing
your company is providing
currently
currently
 WORK CYCLE

03
SHOPPIN
Add Some
G 04 06
01 Brief Text to SHOPPIN SHOPPIN
SHOPPIN Explain A
Gdd Some A
Gdd Some
Add Some
G Brief Text to Brief Text to
Brief Text to Explain Explain
Explain

02
SHOPPIN 05
Add Some
G SHOPPIN
Brief Text to A
Gdd Some
Explain Brief Text to
Explain
 SCHEDULE

27 th
FEB
Give Some Brief
Point To Explain

17 th This

7th
DE 17 th 27 th MAR
Give Some Brief
MAY
Give Some Brief

C
SEP Point To Explain
Point To Explain
This

Give Some Brief

Give Some Brief This
Point To Explain
This Point To Explain
This
 INFOGRAPHIC

PLAN PLAN PLAN PLAN

1 2 3 4
HEADING HEADING HEADING HEADING
Here Add Here Add Here Add Here Add
Some Own Some Own Some Own Some Own
Text of Yours Text of Yours Text of Yours Text of Yours
 LINE CHART

STAGE STAGE STAGE STAGE STAGE STAGE STAGE

Add Some Add Some Add Some Add Some Add Some Add Some Add Some
Brief Text Brief Text Brief Text Brief Text Brief Text Brief Text Brief Text
Here Here Here Here Here Here Here

HEADIN HEADIN
Add Some
G Add Some
G
Brief Text Here Brief Text Here
 PERCENTAGE

55% 35% 75% 95%

HEADING HEADING HEADING HEADING

Add Some Brief Add Some Brief Add Some Brief Add Some Brief
Text Here to Text Here to Text Here to Text Here to
Explain Explain Explain Explain
 OUR TEAM CREW

0 0 0 0
1 2 3 4

ALAN MARTIN JHON DOE PABLO PICASO WALTER WHITE

CEO, COMPANY CEO, COMPANY CEO, COMPANY CEO, COMPANY
Here NAME
Write Brief Here NAME
Write Brief Here NAME
Write Brief Here NAME
Write Brief
Message About Yourself Message About Yourself Message About Yourself Message About Yourself
 OUR CLIENT

CLIENT CLIENT CLIENT CLIENT

Add Some Add Some Add Some Add Some
Brief About Brief About Brief About Brief About
Your Your Your Your
Customers Customers Customers Customers
 PORTFOLIO

0 0 0 0
1 2 3 4

PROJECT PROJECT PROJECT PROJECT

NAME
Add Some NAME
Add Some NAME
Add Some NAME
Add Some
Brief Text Here Brief Text Here Brief Text Here Brief Text Here
to Explain to Explain to Explain to Explain
 OUR LIST

01 Your
Heading
Here add some brief
05 Your
Heading
Here add some brief
09 Your
Heading
Here add some brief
about the heading about the heading about the heading
point point point

02 Your
Heading
Here add some brief
06 Your
Heading
Here add some brief
10 Your
Heading
Here add some brief
about the heading about the heading about the heading
point point point

03 Your
Heading
Here add some brief
07 Your
Heading
Here add some brief
11 Your
Heading
Here add some brief
about the heading about the heading about the heading
point point point

04 Your
Heading
Here add some brief
08 Your
Heading
Here add some brief
12 Your
Heading
Here add some brief
about the heading about the heading about the heading
point point point
 TIMELINE SLIDE

YOU NEED TO ADD YOU NEED TO ADD

YOUR OWN BULLET POINTS YOUR OWN BULLET POINTS

2008 2010 2012

2009 2011
YOU NEED TO ADD YOU NEED TO ADD YOU NEED TO ADD
YOUR OWN BULLET POINTS YOUR OWN BULLET POINTS YOUR OWN BULLET POINT
 TIMELINE SLIDE

YOU NEED TO ADD YOU NEED TO ADD

YOUR OWN BULLET POINTS YOUR OWN BULLET POINTS

2013 2015 2017

2014 2016

YOU NEED TO ADD YOU NEED TO ADD YOU NEED TO ADD

YOUR OWN BULLET POINTS YOUR OWN BULLET POINTS YOUR OWN BULLET POINT
INFOGRAPHICS

62 57 95
WORDPRES WORDPRES WORDPRES
% S % S % S

57 36 92
WORDPRES WORDPRES WORDPRES
% S % S % S
 SOCIAL MEDIA

8M 6M 7M 4M
Add Some Brief Add Some Brief Add Some Brief Add Some Brief
Text Here to Text Here to Text Here to Text Here to
Explain Explain Explain Explain
 THANKS FOR WATC
HING
POWERPOINTSCHOOL POWERPOINTSCHOOL POWERPOINTSCHOOL