DEPARTMENT OF MANAGEMENT STUDIES

COURSE : Integrated Marketing Communication

COURSE CODE: 19MBAMM412

Group 2

ASSIGNMENT - 2

By: MADHUCHANDAN A
1NH18MBA41
Let us consider the advertisement of Nike :
Purpose of advertisement

 The key objective is to build the Nike brand by developing a

stronger, more salient and compelling sports image.

 This would help raise Nike above the plethora of established and
emerging brands in the late 1980s.

 To bring inspiration and innovation to every athlete in the world.

 In order to attract all age category of people throughout the world.

 Advertisement agency.

 Nike's main agency is Wieden & Kennedy, which works

for the company in most global markets. Media is handled
mostly by Mindshare.
Medias used for advertising.

 Nike has a long history of using its ads to make a social

statement. The "Just Do It" campaign, created by the
Wieden+Kennedy agency, launched in 1988.
 Nike has social media profiles on all major platforms
such as Facebook, Twitter, YouTube, Pinterest, and
LinkedIn. The brand diversified their online presence by
creating separate pages for its products catering to
different target audiences
 Television ads.
 Sports event.
Effective part of the advertisement

 They focus on creating meaningful stories to build a

loyal fan base.

 Nikeinduces emotion in the customer through

“emotional branding”

 Carefully crafted ads aim to evoke particular feelings

and make the Nike products more meaningful through
the eyes of the customers
Impact of the advertisement .

 Sales of the Nike products are increased.

 It motivates every individual to stay fit.

 Ithas generated the more revenue after telecasting of the

advertisement.
How could the advertisement be better ?

 Nike can possibly enter new markets such as high-end

fashion and advertise those products.

 Regional sports star must be chosen for making the

brand ambassadors and advertising the products.