INTERNET MARKETING

INTRODUCTION
The internet and the world wide web provide marketers
With new tools and added convenience that can increase
The success of their marketing efforts In this chapter, we
Explore Various Components of an Internet Marketing
Campaign, such as Marketing research, advertising
Promotion and Public Relation.
BRANDING
Brand is typically defined as a name, logo or symbol that
Helps one identify a company’s product or services.
 INTERNET MARKETING
RESEARCH
Marketing Research can help a company develop its
Marketing mix which includes product or service details
And Development effective pricing promotion and
Distribution marketing research has traditionally
Consisted of focus Groups interviews paper and
Telephone questionnaires. Secondary Research findings
Based on previously collect data
DEMOGRAPHIC
Demographic are statistics on the human population
Including age, sex martial status and income. To view
Some internet demographics and e commerce statistics
Visit www. Wilsonweb.com/webmarket demograf. Htm
And www. Ecommerce.net/ research /stats/ stats. htm
PROMOTIONS
E-business promotion can attract visitors to your site can
Influence purchasing they can also be used to increase
Brand loyalty through reward Programs.
Some websites offer online coupons for online shopping
BANNER ADVERTISING
Web page banner ads act like small billboards
BUYING AND SELLING BANNER
ADVERTISING

Buying advertising space on

sites that receive a large
Number of hits that target
market similar to yours can
Increase the number of hits
on your site and lead to
Higher revenue
Selling advertising space on
your own site can provide
You with additional income.
VALUE CLICK ADVERTISING
Value click (www.Valueclick.com) managers advertising
Campaigns. The company acts as a broker for people
Who want to buy and sell advertising space.
MEDIA RICH ADVERTISING
Web casting uses streaming media to broadcast an event
Over the web. Streaming video stimulates video.
WIRELESS ADVERTISING
The internet can now be used anywhere with the new
Technologies. Although the wireless internet is in its
Early stages, advertising companies are preparing to take
Advantage.
E-BUSINESS PUBLIC RELATIONS
Public Relation keeps your customer’s and your
Company’s employees current on the latest information
About products services and internal and external
Issues, such as company promotions and consumer
Reactions.
BUSINESS TO BUSINESS MARKETING ON
THE WEB
Business to business marketing can be different from
Business to consumer must consider their companies
Distributors, resellers retailers and partners when
Developing their marketing strategies.
SEARCH ENGINE
A Search engine is a program that scans web sites and
Forms a list of relevant sites Based on key words or other
Search engine ranking criteria.
Search engine ranking is important bringing new
Visitors to your site.
META TAGS
A Meta tag is an HTML Tag that contains information
About a web page.
Example:
 SEARCH ENGINE
REGISTRATION
When you register your site with a search engine you
Submit keywords and a description of your business