A N

S T R
D U V E
IN IL E
H N
U

Presented by,
Sree lekha
Swapnika
Bharath
Ranjeeth
CONTENTS

 HUL

 WORKING STYLE AND OPERATIONS

 ISSUES

 RECCOMMENDATIONS
HUL
 1931, Unilever set up its first Indian subsidiary of
Hindustan Vanaspati Manufacturing Co

 1933, Lever Brothers India Limited

 1956 ,formed Hindustan Lever Limited

 July 19, 2007,changed the name to Hindustan

Unilever Limited
CONT….
HUL was earlier known as HLL
 Company HU is a subsidiary of the U.K. based Company
Transnational Unilever
 India’s one of the biggest exporter
 Uses the best quality of raw materials & latest
technology
 Having 2 type of products
i.e. ‘Home & Personal care products’ & ‘Foods &
Beverages’
 HINDUSTAN UNILEVER LIMITED

HIDUSTAN LEVER LIMITED

SOME OF ITS BRANDS
 Kwality Wall's ice cream
 Lifeboy
 Lux
 Breeze
 Liril
 Pureit Water Purifier
 Lipton tea
 Brooke Bond tea
 Bru Coffee
 Pepsodent and toothpaste and brushes and many more
VISION
MISSION

ADD

VITALITY

TO LIFE
WORKING STYLE IN HUL
 Conducts operations with integrity

 Respect for the many people, organizations and

environments business

 Aim to make a positive impact through their

 Brands,
 commercial operations
 Relationships
 Voluntary contributions
 Various other ways in which they engage with society
DISTRIBUTION IN HUL

 7,000 redistribution stockists

 Comprises grocery stores, chemists, wholesale,

kiosks and general stores

 Uses the point of purchase for direct contact

CONT….

 Developed management and supply chain capabilities

 2,000 suppliers and

7,500 distributors
100 factories
2 million square miles of territory

 Extension of distributions in
 Villages
 Supermarkets
SERVICE
 Focuses
 Hygiene,
 Nutrition,
 Enhancement of livelihoods,
 Reduction of greenhouse gases and

 Education and rehabilitation of special or underprivileged

children

 Care for the destitute and HIV-positive

 “Lifebuoy Swasthya Chetana” programme for rural areas

 Environmental care policies

HUL IN RURAL MARKETING

 Project Shakti

 Shakthi vani programme

 iShakti community portal

 Achievement
 Covers 15 states in India
 Has over 45,000 women entrepreneurs
 Reaching out to 135,000 village
 Directly reaching to 150 million rural consumers
HARNESSING INFORMATION
TECHNOLOGY

 An IT-powered system has been implemented to

supply stocks to redistribution stockists

 Objective
“To make the product available at the right place
and right time in the most cost effective way”

 Stockists have been connected through an Internet-

based network for online interaction
GROWTH IN THE PRODUCTS
Penetration %
Toilet Soaps
90%
Tea
70% Laundry - NSD

50% Toothpaste
Shampoo

30% Ice-Creams Skin Creams

Colour Cosmetics Staples
Tomato Deodorant

5% 10% 15% Growth %

 FINANCIAL DATA

  1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Sales 7120,06 8342,75 10215,24 10917,69 11392,14 11781,30 10951,61 11096,02 10888,38 11975,53

Profit
After
Taxati
on(cro
res) 412,70 580,25 580,25 1069,94 1310,09 1540,95 1731,32 1804,34 1199,28 1354,51
ISSUES

 Social
 Health issues

 Economic
 Livelihoods

 Environment
 Operations
RECOMMENDATIONS
 Addressing health issues through hygiene and nutrition

 Fuel innovations

 Risk free supply chain and material security

 Enhance livelihoods of vulnerable communities

 Improve eco efficiency of operations

 Attracting retail talent

THANK YOU