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Article Discussion

Key Takeaways
• Article : To Keep Your Customers, Keep It Simple

• How can we check are we confusing our customers or making the


purchase process complex?

• Can this decision simplicity be implemented across all purchase


situations or types?
Key Takeaways
• Article: Trapped in the Data-Sharing Dilemma

• Is data sharing developing new markets or exploiting the companies who rely

on third parties?

• Is personalization costing the companies? If yes, How?

• Does this idea negate the idea of network orchestration?

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