KABOOL HAI

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 Understanding The Movie

The practice of trading girls in the name of

marriage (contract marriage) for the
pleasure of men

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 The Making…
• Shia believes in a temporary marriage or Nikāḥal-Mut‘ah
whereas Sunnis do not believe in such type of fixed-term
Nikāḥor marriage
• Understanding the meaning of Nikāḥal-Mut‘ah
• In Islam Nikāḥmeans Sexual Intercourse and Mut‘ah
means Pleasure
• According to Quran having sex without marriage is
punishable to 100 lashes
• Sexually frustrated male followers of Prophet
• Legalized Prostitution

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 The Making…
• Characteristics of Nikāḥal-Mut‘ah:
• Mutually agreed fee & period of time
• No witnesses are needed to the agreement
• The woman has no legal financial claims on the man
excepting her agreed fee
• If she gets pregnant the man takes the child away from
her
• She has no right to inheritance
• The man can break the agreement before the consented
time

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 Target Audience
• Intelligent audience

• Multiplex audience

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 Creative Thoughts Discussed…
• Entry and exit of grooms

• Dried flowers

• Marriage with multiple grooms

• Money > Emotions

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 Poster

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 Single Thought For The Campaign

Contract Marriage Used As Legalizing Prostitution

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 Single Thought For The Campaign
• The line Karobar mein sauda suna tha....Lekin khwabon ka
bhi sauda, socha na tha- explains that dreams are being sold
and sale, deals, contracts are terms most commonly heard
in business
• Hence:
• Karobaar: which comes from the concept of the movie of Contract
Marriage (Nikah-al-Mutah)
• Dreams: The most awaited dream of every girl is to be loved, have
an amazing husband and have a happy married life…
• For every women, love and marriage happen only once in life time
• But for Shabana love happened once but marriage happened more
than once…

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 Single Thought For The Campaign
• Dard Be Zubaan: There is no way she can get out of it and
there is no way she can express it but all she can do is just
accept her fate
• That is why we have put it before KABOOL HAI…

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 Elements
• Shabana (reference image):
• Red because it signifies love, betrayal and even
prostitution
• She is shown in a wedding outfit to symbolize legalized
prostitution (Nikah-al-Mutah)

• Ruslaan:
• In black and white because he is the dark character and
people like him exist who play with girls’ dreams and
lives

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 Elements
• Mosque:
• To show that it is a practice that happens in Islam
• The SOLD stamp:
• The SOLD stamp after Kabool Hai…: to bring out the
fact that once Shabana says Kabool Hai, in the name of
marriage she is sold
• Smoky background:
• Smoke depicts death of dreams and hopes

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 Group: Inglourious Basterds

• Khushboo
• Minal
• Ruchira
• Sajjad
• Tanvi B

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