GROUP

PRESENTATION
Company : FWC
 BUSINESS BACKGROUND OF
FANCY WEDDING SOLUTIONS
• The company falls under the wedding industry.
• It will deal with providing wedding services to help couples make their
day a success.
• The firm will assist in planning for weddings, consultations, decoration
services, honey moon bookings and reservations, photography.
• The company will serve the people of Malaysia and will be situated in
Kuala Lumpur.
• Weddings are becoming popular and there is need to venture in this
industry and provide unique services
• The firm provides a complete wedding package
 DESCRIPTION OF SERVICE SECTOR

• The term "service sector" refers to an economic sector that, unlike

agriculture and industry, produces no goods, but provides a service that
satisfies a need. Education, health, finance, government, transportation,
and trade are service sectors
 PRODUCTS AND SERVICES

• Consultation services
• Wedding Planning
• Wedding decorations
• Photography
• Wedding counselling
• Honeymoon booking
• Transportation services
• Catering
 KEY ISSUES FACING FWC FIRM

• Fiercely Competitive Industry

• Ensuring the Privacy and Safety of Premium Clients
• Managing Time while Delivering the Best
• Tightrope Walk of Last Minute Demands
• Venue – Rules and Regulations
• Pleasing Them All
• Unpredictable Variables
 JUSTIFICATION OF THE ISSUES FACING
FWC FIRM

• Impose challenges of on the ability of FWC to withstand threats

• It has led to the high rate of turnover in the company.
• It has resulted into low profit return.
• Led to loss of market margin because of stiff competition.
 SWOT ANALYSIS OF FWC

Strength

• Aggressively exploiting expansion opportunities

• organizational size that guarantee growth and expansion
• Highly efficient realized through use of advanced technology.
• Advanced technology is used in monitoring and controlling movement of
services through.
Weakness

• Low profit margin realized from cost leadership strategy.

• Low-selling price minimizes profit margin which relies.
• Lack of significant competitive differentiators except for the business size
and price.
• High-end specialty services have an upper-hand in service business than
FWC
• Business vulnerability to innovative competitors.
Opportunity
• Expansion and improving business practice overseas
• Improving human resource management of the company to harness the
competitive advantage of the company.
• Attracting talented workers and having high retention of employees.
• The potential high growth economic condition that the company has.
• Improvement in quality standards
Threat

• Service global market condition and the constantly changing consumer

perception.
• Startup and new entrants that flood the market
• Low price of newbies
 CONCLUSION

• Fancy Weddings and Solutions will provide first class services.

• It will ensure that clients dreams are actualized and reflected through our
services and designs.
• The firm ensures that the customer is happy with our services and they
are not disappointed.
• In fancy Weddings and Solutions the client is our number on priority and
establishing relations with them will be critical to our success.