CHANAKYA NITI SHASTRA

SUB: Indian Ethos & Business Ethics

PGDM-III SEM

Submitted To: Submitted By:

Prof. Dr. Gnana Prakash Sir Arafat Saudagar

 INTRODUCTION

Chanakya has shared his knowledge and philosophies

through his huge literatures which mainly include the books
popularly known as “Chanakya Niti” and “Kautilya’s
Arthashastra”.
“Chanakya Niti” can be considered as his overall
management philosophies which have many verses in Sanskrit
language.
Chanakya Neeti’s particularly the social ethics deals with
several aspects like parenting, child rearing, servants,
friendship ,love , responsibilities of teachers, education,
wisdom and social responsibilities.
The 7 pillars for business success
1. SWAMI – The king (The Leader)
2. AMATYA –The Minister (The Manager)
3. JANAPADA – The Country (Your Market)
4. DURGA – The Fortified City (Infrastructure)
5. KOSHA-
KOSHA The Treasury (Finance)
6. DANDA –The Army (Your Team)
7. MITRA – The Ally (Mentor)
 Leading

‘’In the happiness of his people lies

the happiness of the leader. In their
welfare is his welfare. He shall not
consider as good only that which
pleases him but treat as beneficial to
him whatever causes happiness
to all people’’
 Time Management
“Time comes but once to a man
waiting for an opportunity, that time is
difficult for that man to get again

when he wants to do his work.”

Chankya’s Top Five Leadership Lessons
i. Energetic and hardworking
ii. Effective communication
iii. Fear of failure & stress management
iv. Decision making
v. Keeping employees Happy
Chanakya’s Five principles of Management

1. The means of starting undertaking

(assignments/ project)
2. Excellence of men & materials.
3. Suitable place & time.
4. Provision against failures.
5. Accomplishment of work.
 Strategy

The biggest guru-mantra is:

“Never share your secrets with
anybody. it will destroy you.”
Six Strategies to deal with Competition/ Collaboration
1. Sandhi – (Treaty – Agreement – Peace )
2. Vigraham – (Confrontation, Competition, War)
3. Asanam – (Staying put, Stand off, Status quo, Waiting for
proper time)
4. Sharanam – (Seeking shelter)
5. Yaanam – (Moving, Marching, Acquiring new territories )
6. Dwaidhi bhaava – (Dual policy)

Chanakya applied, practiced and succeeded in each of these

strategies in dealing with Alexander, Nandas, Cellucus,
Parvataka (Porus), Malayakethu, Vaircohana, Rakshasha and
many other leaders. With the help of these strategies he assured
victory.
“Jyeshtatwam janmanaa naiva gunair jyestatwamuchyte

gunaat gurutwamaayaati dugdham dadhim ghritam kramaat”.

Greatness is not by birth; greatness is determined by a person’s

qualities. Derived from curd; which in turn is derived from
milk.
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