BALANCED SCORE CARD

Presented by Kamlesh Choudhary

BALANCED SCORE CARD

 It is a business performance scorecard.

 The word ’balance’ implies that it takes a balanced and well- rounded
approach to measuring a business’s performance.
 The Balanced scorecard looks at financial and non-financial performance
measure to gauge business performance for long-term success of any
business.
 To alogn business activities to the vision of the business ,and monitor
business performance against strategic goals.
Things to note and remember

 Starts at the highest level of the business with overall mission and vision
of the business.
 Focuses on the key performances indicators and looks at them from 4
perspectives.
 Considers financial and non- financial aspects as equally important.
USER OF BALANCED SCORE CARD
CHARACTERSTICES OF BALANCED
SCORE CARD
 Learning and Growth
 Business Process
 Customer Perspective
 Financial Data
BENEFITS OF BALANCED SCORE
CARD

Improved Better
Better
Strategy Alignment of
Strategic
communication Projects and
Planning
&Execution Initiatives

Better Improved
Management Proformance
Information Reporting
LIMITATION OF BALANCED SCORE
CARD
Strategic
Time and
Direction and
Financial Cost
Metric
Investment
Planning

Data
Lack of
Collection and
External Focus
Analysis
THANK YOU.