TRANSLATION

TRANSLATION STRATEGY
AYU DIANTI (1832004)

GROUP 3 Khafifah Indah (1832013)

Lisa Juliana (1832014)

Nurhidayah (1832021)
 DEFINITION OF
TRANSLATION
STRATEGY

Definition of Translation Strategy by experts :

1. Krings (1986:18), defines translation strategy as “translator’s potentially

conscious plans for solving concrete translation problems in the franeworks of a
concrete translation task.”
2. Moreover, Loescher (1991:8) defines translation strategy as “a potentially
consciious procedure for solving a problem.”
3. Venuti (1998:240) indicates that translation strategies have specific features, for
example, they are goal-oriented and problem-centered, moreover, they require
making coordinate decisions while they are potentially conscious.
 DEFINITION OF
TRANSLATION STRATEGY

DEFINITION OF TRANSLATION STRATEGY BY GROUP 3 :

Translation strategy is techniques or

procedures are technical demands to
translate phrase by phrase or sentence by
sentence.
GENERAL CHARACTERISTICS OF TRANSLATION
STRATEGY

Translation strategies apply to a process

They involve text-manipulation

GENERAL
CHARACTERISTIC They are goal-oriented

They are problem-centered

They are applied consciously

They are inter-subjective

CATEGORIES OF TRANSLATION
STRATEGIES

THREE CATEGORIES OF TRANSLATION

STRATEGIS

1. ADAPTATION
2. BORROWING
3. CALQUE
4. DESCRIPTION
5. DISCURSIVE CREATION
6. LITERAL TRANSLATION
 CATEGORIES OF TRANSLATION
STRATEGIES

This technique is known as cultural adaptation

technique. This technique is done by replacing the
cultural elements that are BSu with similar cultural
ADAPTATION elements that are in the BSa. This can be done
because the cultural elements in the BSu are not found
in the BSa, or the cultural elements in the BSa are
more familiar to the target audience.

Translation techniques are done by borrowing words

BORROWING or expressions from BSu. The loan can be pure (pure
borrowing) without adjustment or lending that has
been naturalized (naturalized borrowing) with
adjustments to spelling or pronunciation. The official
dictionary on the BSa is a measure of whether the
word or phrase is a loan or not.
 CATEGORIES OF TRANSLATION
STRATEGIES

Translation techniques are carried out by

translating BSu phrases or words literally. This
CALQUE
technique is similar to the acceptance
technique.

A translation technique that is applied by

DESCRIPTION replacing a term or expression with a
description of its form and function.
 CATEGORIES OF TRANSLATION
STRATEGY

Translation techniques by using equivalents

DISCURSIVE that are out of context. This is done to
CREATION attract the attention of prospective readers.
This technique is similar to the proposal
technique.

LITERAL The technique is done by translating word

TRANSLATION for word and the translator does not relate
to the context.
 CONCLUSION

Definition translation strategy by expert Moreover, Loescher (1991:8)

define translation strategy as “a potentially conscious procedure for
solving a problem .”And definition translation strategy by group 3
“Translation strategy is techniques or procedures are technical demands to
translate phrase by phrase or sentence by sentence.” General
characteristic of translation strategy there are 6. And then, categories of
translation strategy there are 6,namely : adaptation, borrowing, calque,
description, discursive creation, literal translation
THANK YOU