INTRA YES!

ENTREPRET

TEAM F
SERVICE POINT
Fast. Reliable. Trustworthy.
 Unemployment Rate in
Bangladesh

Unemployed People 7.2468 million

Unemployed Literate People 7.1939 million

Unemployed University Graduate 46%

Fast. Reliable. Trustworthy.
 Service Point is a real-time mobile-web
application. Through this, anyone can get

INTRODUCTION
employed or employ someone.
Service Point aims to lessen the problem
of unemployment to almost zero.
 OUR
MISSION
The main goal of this
platform is to solve the
problem of unemployment in
a large scale through
meeting the needs of the
clients and service providers.
 OUR
Service Point is a real-time mobile-web
application which uses GPS to track nearby
available service providers in the area as
COMPANY
well as available jobs/little tasks/services.
Through this anyone can get employed or
employ someone. Anyone will be able to
provide any sort of services through this
platform such as technical services,
repairing, cleaning, cooking etc. Service
Point aims to lessen the problem of
unemployment to almost zero.
 TWO
PLATFORMS
Service Service
Provider Customer
 PROBLEM
Not everyone has a degree or is
educated through which they can get a
job easily or work their way out on their
own, even though there are lots of
people with extraordinary skills.
SOLUTION
The app, Service Point, allows anyone to sign up under
certain terms & conditions for providing services as long
as they have skills and lets them search for works nearby
area requested by clients.
 COMPETITORS

Sheba.xyz HandyMama Drooto


THEM
They send employees from their
company or from shops affiliated
with them.
An individual can provide the
service if it is within the company
category.
COMPETITIVE
ADVANTAGE
US
We provide the chance for anyone
to become a seller/ service
provider.
There is no limit to the type of
services an individual can provide.
 Available
•
•
Services
Cleaning Services
TV & Electronics
• Assembly
• Plumbing Services
• Electrical Services
• Moving Services
• Painting
• Pools Cleaning
• Smart Home Services
• Window Services
• Chimney Services
• General Services
Our Unique Selling
Proposition?
 Target Audience

AGE – 18 and above

Gender – Both Male & Female
 Available
Satisfaction
More jobs/ tasks
of the
requests for the
Consumers
Providers
 More
Satisfaction
requests
of the
from the
Providers
Consumers

Better
performance
 Solving the
Problem

Unemployment of qualified/skilled people.

 Distinctive
Benefits
For the
Consumers: For the Provider:
• They get all types of • They can get the job
services. whenever/wherever they want.
• Quality services. • No fear of losing the job as
• Assured privacy & security. they will be self-employed.
• Less competition compared to
other platform
 Commitment

We will assure the satisfaction

of the customers of our app.
Pricing &
Profit
 Consumers can hire Providers in two
ways

They can either send a direct request to

the nearby service providers based on
their profile.

OR
They can make a request post setting a price
range, requirements for the service they
want.
 Pricing for the
Providers

Providers will be able to set the price and requirements

on their profile by themselves for the services they will
provide. They will either be receiving the requests from
the consumers directly or they can simply look up to the
available works nearby.
 Profit from the
App
5 to-10% percent depending on the worth of job. The
higher the price of the job, the smaller the profit
margin.

According to an estimated sales and cost for a period of 3

months, the Return On Investment would be around 3-4%,
this will increase after the advertisement and promtion
costs are decreased with time.
 For Service
Provider's
Registration Process
Contact number, using -Name
OTP authentication -Contact No. using OTP
authentication
-Birth Certificate
Number/NID/Passport
number
-Portrait Picture (Instant
Click & Upload)
 KEY FEATURES
SERVICE PAYMEN WEB ADMIN
CUSTOMERS PROVIDE T
RS METHOD

• Account Section
• Service Details • Dashboard • Email Templates • Dashboard
• Requesting Rates • Wallet Balance • User Reports • Total Services
• Payment Wallet • Latest Service Provided • Service Orders • Total Consumers
• Emergency contacts Stats Reports • Total Providers
• Select Payment Method • Service Requests • Commissions • Latest Consumers
• Apply Offer Code • Accept/Reject a Request Reports • Latest Reviews
• SOS • Live Map Tracking • Payouts Reports • Service Listings
• Real-Time Tracking • Payment Calculation • Service Details
• Payment Calculation • Go Online to Find Next • Provider Withdrawal Requests
• Rate Provider Request Listings
• Provider Withdrawal Details
• Canceled Services Listings
• Service Type Listings
• Add New Service Type
• Currency Management
• Commission Settings
 KEY FEATURES
Security Property
Options Damage

There will an option for the Incase of property damage,

consumer through which they
will be able to direct a call to
any nearby police or security
station through one tap along
with their location and
providers info in emergency
situation.
the provider will account
responsible and certain
amount will be deducted up to
the damage worth in the next
job. The customer will receive
coupon worth of the property
damage. An agent will act as
mediator.
 BRANDING SERVICE POINT
USER-CENTRIC FREQUENT GOOD FIRST
DESIGN FAST & RELIABLE UPDATES IMPRESSION
Adding more data and Service Point is an app
Slow speed in this era can be
Firstly, we will be additional functionalities to where users will find a
very annoying. Therefore to
performing A/B testing to the app help position us solution for their day to day
eliminate this from
understand user needs and better. No one likes to use an problems. We aim to create
happening we will launch a
assess user experience app that is slow or crashes an impression that makes the
Beta Version of the app and
accurately. This will further often. We will launch new user feel safe, create a strong
take feedbacks and improve
help us design the app with updates every two months, sense of belongingness by
the app before launching the
elements and features that adding new features and new showing that we are ready to
official application.
will be appreciated by our services, that will keep the cater to their every problem.
end users. user interested.
DESIGNING THE APP
LOGO APP ICON FEEDBACK
Enabling a two way
This is equally important as communication between the user
A logo will last up-to 8-10
the logo, as the user will see and us will not only help the user
years therefore it should be
the application on their but also us, as we can use them for
done carefully. Our logo will
phone frequently. Therefore further development and
make it easier for the users to
after improving our designs improvement. Thus we will have a
understand who we are, what
we will correlate it to one of helpline for queries and an
we do.
the main functions or emergency 24/7 helpline for any
features of the app kind of emergencies.
PROMOTI
ONS
APP Pre-Launching & Launching
Events
We will arrange a Pre–Launching and
a Launching event of the App so that
we can promote our app well and
also let more people know
about our services.
CALLING INFLUENCERS &
MODELS
 We will call some influencers who
work with social services on the
Launching event.
 Will ask 2/3 celebrities to join as
well.
 Will give them free services for 1
week.
 WHY CALLING THE
INFLUENCERS?
 To let more people know about the
launching event and the services , it’s
very important to engage with the
influencers.
 To create awareness of the Brand.

 WEBSITE
We will make a Website and
show our services there
with details(Service names
and Prices) before
launching app.
 The Website will help to do
 The digital business card for our
business.
 A detailed and permanent advertisement.
 Better communications increased
credibility.
 One platform for all the services.
 Overviewing scenario of the business.
 Facebook Pixel
 FACEBOOK PIXEL
The Facebook pixel is a code that will
placed on our website. It will collect
data that will help us to track
conversions from Facebook ads,
optimize ads, build targeted audiences
for future ads, and remarket to people
who have already taken some kind of
action on our website.
 FACEBOOK PAGE
 We will create the Facebook page before
launching.
 There will be a shop section in the Facebook
page where the details (names and prices) of
the products will be given.
 The Boosting of the Page will be continued
before launching to get more likes and
engage with more customers.

SOCIAL MEDIA
BOOSTS
Facebook has a special type of advertising called
“App Install Ads.” Such ads appear on
Facebook, Instagram, and Facebook Messenger
news feed. Similarly using Instagram sponsoring
will help us get a bigger reach. These cost
\starting from 59 BDT to 2500 BDT.
MAKING IT EASY TO SHARE
AND
Creating a page at the at the REFER
development
stage and make posts describing the
development process, to help increase
engagement. Letting customers leave
review about our app will help boost
engagement and encourage other to
download
MORE THAN ONE
Bangladesh has an LANGUAGE
illiteracy rate of 27.11%
(approx.), which means many potential
users do not know English. Moreover, most
of the apps in Bangladesh do not provide
more than one language. This feauture will
also help us stand out.
LANDING
this will be the firstPAGE
thing that’ll
appear on the screen when they open
the Service Point app. Therefore with
the help of a short interesting teaser it
will make the user excited to use it.
VIDEOS OF OUR SERVICES
Wcreating videos of our services
while providing will help us to
ensure people about the qqqquality
of our service.
PUSH
NOTIFICATION
Users who have opted into receiving
push notifications exhibit 88% higher
app engagement than those who
S
haven’t. Therefore this can help boost
user engagement and will not just be
an app that we stopped using two days
after downloading it.
PAMPHLETS AND FLYERS
This will act as an offline promotion
that will make users who do not use
the internet often get to know about
us
 BRANDING
INTRESTING TEASER FOR
LANDING PAGE

FACEBOOK AND
INSTAGRAM AD CAMPAIGNS

OFFICIAL APP PAGE ON

FACEBOOK OR WEBSITE

PUSH NOTIFICATIONS

MORE THAN ONE

LANGUAGE

EASY TO SHARE, REFER

AND REVIEW

GIVING OUT PAMPHLETS

AND FLYERS
 LANDIN FACEBOOK
G PAGE AND
INSTAGRAM
BOOSTS

this will be the first thing that’ll appear

on the screen when they open the nowadays social media plays a vital role
Service Point app. Therefore with the in advertisement. With the help of paid
help of a short interesting teaser it will boosts we will be able to reach our
make the user exxcited to use it. target audience.
APP DEVELOPMENT
COST
Preparing a concrete cost for the
development of an app isn’t so
reliable.
So, an estimated cost for the
development of the major parts of the
app is given below:
Feature Time Cost(BDT)

Geolocation-related features 46h 196,000/=

Payment integration 85h 360,000/=

Registration & Profile 61h 259,000/=
Notifications 70h 297,000/=
Framework and libraries
137h 582,000/=
integration for back-end
Feature Time Cost(BDT)

Framework and libraries

132h / 123h 560,000/ 522,000/=
integration for Android / iOS

UI/UX design for Android /

110h / 130h 467,000 / 552,000/=
iOS
Total for one app (Android or
~997h ~4,233,000/=
iOS)
Total for two apps (Android
~2,144h ~9,101,000/=
and iOS)
 MAINTENANCE
COST
Development is just the tip of the iceberg. The app lifecycle consists of
development, deployment and maintenance.

 The ongoing maintenance cost for medium-sized enterprise app ranges

from 424500tk to 933900tk per month 
 Annual legacy costs can be up to 50% of the original app development
costs.
 IT & SUPPORT SERVICES
iOS & ANDROID
UPDATES
Both platforms constantly
release updates, each
needing maintenance.
Annual cost: 849000 tk
App update submissions.
Even if we have a
dynamic update process,
there will be times when
updates need
resubmission.
Annual cost: 203800 tk

API's BUGS
MAINTENANCE COST
Servers, data storage, CDN
Every app has them;
Every app usually has multiple
sometimes they go and image data will all need
third party APIs they interact
undiscovered for months or some level of monitoring and
with, especially at the enterprise
even years. maintenance.
level.

Annual cost: 10--%%j--'-- Annual cost: 20% percent

Annual cost: 424500tk
=------- to 20% percent of of total development
total development budget. budget.
SERVICES
Push notifications. Push
notifications increase the users’
SMS- To integrate SMS
engagement with the app and
messaging into the mobile
encourage the desired action. We
app.
will need a service like Uurban
Annual cost: 42448tk
Airship or PushWwoosh.
Annual cost: 203750tk

Email- To integrate email
feature with the mobile app,
we will need a service like
Mailgun or Sendgrid.
Annual cost: 84896tk
INFRASTRUCTURE SERVICES
Development
tools, libraries
SERVE CDN and support:
RS
IMAG
ES
DATA DATA Using paid deplo-
A content delivery
Servers are where STOR network (CDN) is a
yment tools like
IBM MobileFirst,
will the app be AGE system of distributed
hosted. Annual cost: Kony or
servers that deliver The app will use a lot of
1019000tk Appcelerator to
content to the app based images which needs to develop the app on,
on the geographic have a place to download,
Data is king, and the subscription will be
locations of the user. process (resize, crop,
app will collect and needed to it over the
Annual cost: 305700tk. etc.), and deliver images.
contain a lot of it. life of the app.
Annual cost: 305700tk Annual cost: 407500tk Annual cost:
-848961tk
Promotion & Publication Cost
• Pre-launch – 50,000BDT
• Launch – 4,00000BDT
• Website- 50,000 BDT
• Campaign – 50,000 BDT
• BOOSTING- 60,000BDT(For 3 Months)
• OVC AND TVC- 80,0000 BDT
• Static Posts – 30,000 BDT
• Online In-app Promotions- 60,000 BDT
(promo codes, coupons, discounts)

Total=
 Other Costs
Fixed Cost Amount(BDT)

Salary & Wages(3 Months) 1,500,000/=

Equipment 100,000/=

Office Rent(3 Months) 60,000/=

Security Money 200,000/=

Total 1,860,000/=
 Total Costs
App Development 9,101,000/=

Maintenance 2,202,000/=

Fixed Cost 1,860,000/=

License & Permit 100,000/=

Advertisement & Promotions

Cash Reserved 2,000,000/=

Others 300,000/=

Total
THANKS