Marketing Management

Topic : Marketing Mix

Company’s Name : Pepsico India
Product Name : Kurkure
Presented by

1.Ashish kumar
2.Prantor Mitra
3.Pratiksha Rana
4.Megha Das
5.Ajmal
 MARKETING MANAGEMENT

Marketing management is “planning, organising, controlling and

implementing of marketing programmes, policies, strategies and
tactics designed to create and satisfy the demand for the firms'
product offerings or services as a means of generating an
acceptable profit.”
 About Pepsico
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation
headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has
interests in the manufacturing, marketing, and distribution of grain-based snack
foods, beverages, and other products. PepsiCo was formed in 1965 with the
merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since
expanded from its namesake product Pepsi to a broader range of food and
beverage brands, the largest of which included an acquisition of
Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added
the Gatorade brand to its portfolio.
 Products of pepsico india

Food portfolio Beverage portfolio

1.chips, 1.carbonated soft

2. flavored snacks, drinks
3. Cereals, 2.juices
3.ready-to-drink tea
4.pasta,
4.Coffee
5.dairy-based
products
5.sports drinks
6.bottled water