Template

[Department]

Functional orgchart and strategic

plans 2011
Template

Functional orgchart

[Department]

[Function 1] [Function 2] [Function 3]

[Sub-function 1] [Sub-function 2]
Template
Strategic plans
FUNCTION/KRA STRATEGY/KPI TACTIC PLAN/PROGRAM

Translate
strategies/tactics to
Identify the
specific programs.
strategies or
Focus on/prioritize a
objectives under
few programs instead
Enumerate the each department
of having too many.
different function. Strategies
functions of your must be based on/
Insert name of your
department. aligned with the Enumerate your lines
program here.
company strategic of attack to each
These functions mandate. strategy.
Hyperlink to a
will also serve as
separate PowerPoint
department Identify the
slide the program’s
KRAs. quantifiable end-
mechanics, target
result to each
audience/ internal
strategy. This will
customer, timeline,
serve as the KPI.
and budget/resources
needed.
Template

[Program title]
• Target audience/internal customer
• Mechanics
• Timeline
• Budget/resources needed
 Schedule of presentations
Cravings Support group
• December 28, 2010
• January 10 – 11, 2011
CCA Support group + CEF
• January 12 – 13, 2011
ASHA
• January 14, 2011
Example

Public and Corporate Relations

Department
Functional orgchart and strategic
plans 2011
Example PUBLIC RELATIONS
& CORPORATE
Relations

Ambassador of
Goodwill Strategic Alliances /
Representing the Partnership
Company

Media Relations

Public Relations Corporate Relations

Featured Articles/
TV Guesting/
Press Releases / Sponsorships Institutional Selling
Cooking Demos
Press Rounds
Example

FUNCTION/KRA STRATEGY/KPI TACTIC PLAN/PROGRAM

Create interest among target

embassies to partner with
Build new CCA, Manila’s plans and
Strategic partnerships with interventions:
“Around the World
Alliance / various embassies 1.Italian Trade Commission with France/ Italy/
2.USDA USDA/ Canada/
Partnership 3.Canadian Embassy Australia”
- At least 5 new
partnerships 4.Alliance Francaise de
Manilee
5.Embassy of Australia
Example

Around the World with France/ Italy/

Canada/ US/ Australia
I. Target Audience
• Italian Trade Commission, Canadian Embassy, USDA, Alliance Francaise de Manille,
Embassy of Australia
II. Venue
• Tarragon Function Room
III. Mechanics
• Each Grand Buffet will be themed after specified embassies PR intends to partner
with in time for their National Day.
• PR to Coordinate with AP re: Grand Buffet details, setup, etc.
IV. Timeline
• March (first week)
• July
• September
• December

V. Budget/Resources needed
Example Public Relations
FUNCTION/KRA STRATEGY/KPI TACTIC PLAN/PROGRAM

Create an in-house PR via

regular press visits on 3 major
broadsheets and Magazines
Build media writer
relationships through visits
and tokens
Create a core media writers •“First Thursday Press
Create a year 2011
through regular press lunch. lunch Club”
Calendar on all
FEATURE Promote Lifestyle imaging “Passion to Cook for
story angles
ARTICLES/ through: the World Essay
PRESS RELEASES/ Chefs promotion contest” (CCA, Manila
- A total of 100
ADVERTORIAL Inviting Press for a one-day students)
press releases and
Lifestyle class “CCA Central
24 advertorials
Internal Communication Newsletter”

Create Story angles with

umbrella campaign, “Passion
to Cook for the World”
Invite Press during CCA,
Manila special events for TV
feature
Example

First Thursday Press Lunch

I. Target Audience
• Press of various magazines and newspapers

II. Venue
• Oceana Restaurant

III. Mechanics
• Venue : Oceana
• Time 12n00n-3pm
• Invite Editors/Asso Editors /Writers of top publications and have a total of 10 press
• A social lunch with the press to talk about the latest news in the food industry as well as in
the field of education.
– Build stronger ties with the press
– opportunity to give the latest articles for release/feature
– a day for the press to look forward to in terms of good food, ambiance and bonding

IV. Timeline
• Every 1st Thursday of the month starting February 2011

V. Budget/Resources needed
Thank you.