SALES & MARKETING PLAN

GOAL TARGET STRATEGIES TACTICS / MESSAGES CALENDAR MEASUREMENT

Specific, measureable Specific targets, Strategies to Tools or channels you’ll use to reach Specify which How will you track
objectives to reachable attract the specific your targets. What’s unique about activities you will results? How will you
accomplish in an segments of people people or organizations your do daily, weekly, compare the
established time with similar needs or you’re trying to reach story/product/services/bio/histor monthly or effectiveness of each
period. interests, motivations, with a compelling offer y that connects with your target quarterly to achieve tactic? How will you
demographics, that meets their audience? Which messages will be your goals. What calculate the
locations, etc. interests/needs. persuasive? time of day or day time/money/
of week is most # of contacts it takes to
effective for each attract/retain each
activity? customer/client?

GOAL TARGET STRATEGIES TACTICS / MESSAGES CALENDAR MEASUREMENT

           

           
 GOAL TARGET STRATEGIES TACTICS / MESSAGES CALENDAR MEASUREMENT