S.

No Master Task Sub-Task

1 Priority Marketing Planner

Checklist

Weekly Planner

2 Master Marketing Planner

Master Monthly Sheet

Master Calender

Newsletter

3 Creative

Web Banner

General Float

4 Digital Uploads

Mass Float
 Marketing execution info to associated Sales Team
5
departments

Accounts Team

6 Barcode Generation SIIL Stock

Sales Team
7 Addition of product in SIIL Stock

Accounts Team

8 Inhouse Promotional Video Product Promotion & Branding

9 Inhouse Happy Client Video Branding & Review

10 Website Product Listing Check

11 Digital Groups & Forums Check Analysis

12 Dead Stock Review Check Review & Stock Movement

13 Volza Import/Export Fetch Volza App

14
 Description Working

Post receiving workorder/pospective

Includes - Technical Specification, Hi-Rise Image & sheet from purchase department,
Promotional Video cheklist is prepared for further
marketing procedures

Later weekly sheet is prepared in

former week (Friday/Saturday) based
on prospective orders and product
delivery time

Monthly Sheet for next month is to

be sahred and discussed at the end of
every month based on prospective
orders and product delivery time and
the same is updated post execution
of marketing plan

Master Calender is prapared as per

execution of proposed marketing
plans

After check/approval on technical

specifications, the same with tagline
and other material is to be
submmited to Graphic Designer for
creative designing
Technical + Product Image + Product Link+Tagline(Content)

Finalised creative is then adapted to

web banner size for website upload
and to be submitted to website
handler for upload of same

Includes upload on Kiehberg India FB Page, Website product

listing update, associated FB groups, forums & other digital Finalised Newsletter to be submitted
groups to digital team for Kehberg India
Website & Facebook upload (Mass
Float-On approval from
management) & PR Head for other
associated digital groups and forums
Paid float (E-mailer + SMS + WhatsApp) including upload on
Kiehberg India FB Page, Website product listing update,
associated FB groups, forums & other digital groups
 On/Before final execution of any
Marketing Date, ECP & Dealer Offer marketing plan, execution date, ECP
& Dealer Offer is to be informed to
sales & accounts department

When mail received from Warehouse

manager, check existing barcodes and
then create new if required. If
barcode for any product exists
Everybin Update & Master Barcode Sheet update
already re-verification of product
description and price in everybin is
ust and accordingly necessary
changes are to be made

Product Technical info including ECP

& Dealer Price(Post approval form
Product Training(New Product) + Product Technical Info + ECP
Management) is to be informed to
& Dealer Price
entire Sales Team followed by
product training through repair team

Product Code, ECP & Dealer Price For billing purpose

Post assembly of stock, sample

promotional video is given to repair
Unboxing & Technical Video team for review and then the
promotional video is created inhouse
specifically in shooting range

Review videos and images are to be

taken within office premises in
Review videos from walkin clients shooting range, of clients coming in
office either to pick their weapon or
for service of their weapon

Technical, Price & Delivery Time,

should be on basis of stock list &
Technical, Price & Delivery Time addition of new/old products in SIIL
warehouse & for products getting out
of stock.

A Regular check on daily basis on all

associated FB groups, Pages,
Kiehberg India/Competitor post, replies & reviews
competitor pages & forums, for
market anaylsis and update
 Weekly Stock movemnet uodate for
Deal of the Days/Amazon Listing/Website Listing/Indiamart deadstock is to be taken form digital
Listing
team, Sales Team & Accounts Team

Import & Export details are fetched

from Volza as per managemnets
Import/export Check (India or other than India) demand only, credentials & working
strictly not be shred with anyone
without managements permission.