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Nisha S. Simon
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Standard Questionnaire
Relative Comparison among elements
Attempt complex hierarchical models
Consistency Measure
Related to
Structural Equation Modeling – No Relative
Comparison
Conjoint Analysis – Higher and complex
combinations are difficult
Process
Scale
Return 9 8 7 6 5 4 3 2 1 2 3 4 5 6 7 8 9 Risk
Return 9 8 7 6 5 4 3 2 1 2 3 4 5 6 7 8 9 Liquidity
Risk 9 8 7 6 5 4 3 2 1 2 3 4 5 6 7 8 9 Liquidity
aij = 1/aji
Pairwise Comparison Matrix and Synthesized Matrix
Pairwise Comparison Matrix
Return Risk Liquidity
Return 1 .33 5
Risk 3 1 7
Liquidity .20 .14 1
Total 4.2 1.48 13 Normalized with 1 as
the most imp factor
Synthesized Matrix
Return Risk Liquidity Total Priority Ranking
Vector Vector
Return 1/4.2 .33/1.48 5/13 .85 .28 .44
Risk 3/4.2 1/1.48 7/13 1.93 .64 1
Liquidity .2/4.2 .14/1.48 1/13 .22 .07 .11
Total 1 1 1 1
Consistency Index and Ratio
λ
max
Investment Choice
Other
Fin Tech Env
s
2 level Model
Pair wise matrix, synthesized matrix, priority and ranking vectors for
criteria – Others
Pairwise Comparison Matrix Synthesised Matrix Priority Ranking
O1 O2 O3 O4 O5 O1 O2 O3 O4 O5 Total Vector Vector
O1 1.00 1.60 1.00 1.90 0.65 0.21 0.21 0.21 0.21 0.21 1.07 0.21 0.65
O2 0.63 1.00 0.63 1.19 0.41 0.13 0.13 0.13 0.13 0.13 0.67 0.13 0.41
O3 1.00 1.60 1.00 1.90 0.65 0.21 0.21 0.21 0.21 0.21 1.07 0.21 0.65
O4 0.53 0.84 0.53 1.00 0.34 0.11 0.11 0.11 0.11 0.11 0.56 0.11 0.34
O5 1.54 2.46 1.54 2.92 1.00 0.33 0.33 0.33 0.33 0.33 1.64 0.33 1.00
4.69 7.50 4.69 8.91 3.05 1.00 1.00 1.00 1.00 1.00 5.00 1.00
Construct matrices and compute vectors for all criteria – fin, tech and
env.
Pairwise Comparison Matrix Synthesised Matrix Priority Ranking
F T E O O1 O2 O3 O4 Total Vector Vector
F 1.00 0.65 0.83 1.07 0.21 0.21 0.21 0.21 0.85 0.21 0.64
T 1.54 1.00 1.28 1.65 0.33 0.33 0.33 0.33 1.32 0.33 1
E 1.20 0.78 1.00 1.29 0.26 0.26 0.26 0.26 1.03 0.26 0.79
O 0.93 0.61 0.78 1.00 0.20 0.20 0.20 0.20 0.80 0.20 0.61
4.67 3.04 3.89 5.01 1.00 1.00 1.00 1.00 4.00 1.00
Contd.
Global Priorities
GP of O1 = PV of O1 * PV of Others = .21 *.20 = .42
Factors Relative Imp Rank
F1 .02 14
F2 .96 1
F3 .10 13
F4 .23 11
T1 .25 9
T2 .58 4
E1 .13 12
E2 .78 3
E3 .85 2
O1 .42 7
O2 .36 8
O3 .56 5
O4 .45 6
O5 .25 9
Another Model (with alternatives)
Display
Batter Internal
Cost Resolut Storage
ion y Life
Pairwise Comparison Matrix Synthesised Matrix
Cost S1 S2 S3 S1 S2 S3 Total Priority Vector
S1 1.00 0.33 1.00 0.20 0.21 0.17 0.58 0.19
S2 3.00 1.00 4.00 0.60 0.63 0.67 1.90 0.63
S3 1.00 0.25 1.00 0.20 0.16 0.17 0.52 0.17
5.00 1.58 6.00 1.00 1.00 1.00 3.00 1.00
Pairwise Comparison Matrix Synthesised Matrix
Display S1 S2 S3 S1 S2 S3 Total Priority Vector
S1 1 2 0.5 0.29 0.33 0.27 0.89 0.30
S2 0.5 1 0.33 0.14 0.17 0.18 0.49 0.16
S3 2 3 1 0.57 0.50 0.55 1.62 0.54
3.5 6 1.83 1.00 1.00 1.00 3.00 1.00
Global Priorities
S1 Cost .19*.10 0.02
S2 Cost .63*.10 0.06 S1 0.34
S3 Cost .17*.10 0.02 S2 0.20
S1 Display .30*.49 0.14 S3 0.46
S2 Display .16*.49 0.08
S3 Display .54*.49 0.26 C C B BC Ratio
S1 Battery .53*.29 0.15 S1 549 0.35 0.34 0.95
S2 Battery .14*.29 0.04 S2 450 0.29 0.20 0.71
S3 Battery .33*.29 0.10 S3 550 0.36 0.46 1.30
S1 Storage .17*.13 0.02 1549
S2 Storage .17*.13 0.02
S3 Storage .67*.13 0.09
Completed Model
Excel Templates
Superdecisions
Expert Choice
Priest
MakeItRational
What else?