Samsung Marketing

Strategy in India

Presented by Group “F”

 Summary
 Leading player in the electronics
market.
 Offer unique products.

 Intensive advertising campaign.

 Focus on Sustainability of growth.

 Samsung’s success is mainly because of its
aggressive marketing and advertising. Analyze
the role of marketing ………….

 To develop attitude.
 Create awareness.

 Transmit information.

 Technological supremacy with

promotional activities.
 Samsung positioned its products on the technology
plank. However as competition increases with most
players introducing high technology products, how far
…………..

 Product Differentiation
 Have all categories in consumer

electronics & home appliances.

 Innovative Products:

– Bio Range
– DNIe technology
– Nano
The marketing mix of a company plays
an important role in the success of the
company. Discussed the role ……….

 All Pc are essential.

 In Samsung, Promotion contribute

much more.
 (Cont’d)…..
Year Strategy Sales

Oct – 2001 Phod ke dekho offer Rs. 2.75 Bn

May – 2002 Debaka jeto offer Rs. 310 Cr

Oct – 2002 Phir phod ke dekho Rs. 380 Cr

Samsung rang de
March – 2003
qismat offer