Professional Documents
Culture Documents
Survey Research:
Communicating with
Respondents
Opportunity
for Feedback
High Probing Complex
Participation Answers
Personal
Personal
Props and Interviews
Interviews Length of
Visual Aids Interview
Completeness of
Questionnaire
Lack
Lackof
of
Interviewer
Interviewer Anonymity
Anonymityof
of
Influence
Influence Respondent
Respondent
Personal
Personal
Interviews
Interviews
Cost
Cost
• Text-Message Surveys
May use SMS (short-message service) or MMS
(Multi-Media Service).
• Questions to be answered:
Is the assistance of an interviewer necessary?
Are respondents interested in the issues being
investigated?
Will cooperation be easily attained?
How quickly is the information needed?
Will the study require a long and complex
questionnaire?
How large is the budget?