Harley Owners Group (HOG)

G Manoj Kumar
18MBMA44
 Harley Davidson
• Harley-Davidson, Inc., H-D, or Harley, is an American
motorcycle manufacturer founded in 1903 in wisconsin.
• Started by William S Harley
Arthur Davidson
Walter Davidson
William A. Davidson
• Harley-Davidson is noted for a style of customization that gave
rise to the chopper motorcycle style
• The company markets its products worldwide, and also licenses
and markets merchandise under the Harley-Davidson brand,
among them apparel, home decor and ornaments, accessories,
toys, scale figures of its motorcycles, and video games based on
its motorcycle line and the community
 Harley Owners Group

• In 1983, Harley-Davidson established the Harley Owners

Group (H.O.G.) in the United States. This group was
established because of the developing interest of Harley
owners in participating in organised activities with other
Harley enthusiasts. Harley Owners Group (H.O.G.) continues
to grow in term of memberships because H.O.G. goes
international
• Popularly known as H.O.G., the Harley Owners Group is the
world's original social network with over a million members
worldwide.
• The Harley Owners Group is the official riding club of Harley-
Davidson that offers a wide range of member benefits,
membership options and events , discounts with insurance,
motorcycle shipping, etc., mileage and member year
recognition, rallies and events, and camaraderie.

• Being H.O.G.
• Buy a Harley. It’s that simple to become a member of a 1.3
million-strong global charter. In the US, there are stages to a
H.O.G. membership that can extend to a lifelong association.
 Management View

• Personal relationships exist in many professional and low-

volume, high-margin services, where there is time and value
in developing one-on-one relationships with clients or
customers.
• Temporary relationship ,High-volume consumer services
often require the formation of temporary relationships, where
customer connections are made quickly.
 Learning And conclusion
•  A group of organizations in a tourist destination or
marketing specific products can work with other
organizations in the same niche to increase direct
sales and revenue from the Harley Owner Group
market segment.
• Thank You