THE CHOICE OF THE

PARTICULAR BUSINESS
FOR THOSE WHO ARE FREE TO CHOOSE, THE
FOLLOWING FACTORS MAY CONTROL :

• Available Funds
• Special Aptitude and Interest
• Training Education and Experiences
• Social Status of the Business
• The Competitive Situation
 AVAILABLE FUNDS
 The availability of funds definitely limits the type of enterprise that may be
formed by an individual, partnership or corporation.
SPECIAL APTITUDE AND
INTEREST
 In looking for a business opportunities, one must take an inventory of his
personal aptitudes and interest.
 A person with a creative imagination would go into advertising or movie-
making.
TRAINING, EDUCATION AND
EXPERIENCE

 Even though has one has the interest and an average aptitude for a given line
of business, if his training, educational background and experience has been in
field foreign to his current interest.
 SOCIAL STATUS OF BUSINESS

 Social standing influence to a marked degree the satisfaction than individual

gets from his business endeavours.
THE COMPETITIVE SITUATION
 Should always be investigated.
 Competitive may be so keen that margin of profit is narrow or at times non
existent.