Aftercare advice is

important for a number

of reasons.

GNS&S | Guide to Franchising

First, it minimises the risk of something going wrong.

Second, it’s professional to give aftercare advice. It should be part of the

service that you’re delivering. It reassures your clients that you’re an
expert and that means that they’ll have confidence in you and will be
happy to return to you in the future. It also means that they’re more likely
to recommend you to other people.

Finally, it gives you an opportunity to make contact with your previous clients and
that means that you can sell those clients further services and treatments.

GNS&S | Guide to Franchising

Professionalism
Providing aftercare advice is part and parcel of providing a professional service so it shouldn’t be considered an
optional extra. It should be considered an integral part of the service that you provide to your clients.

By providing this advice, you are showing your clients that you know what you’re talking about. You’re
demonstrating that you are a subject matter expert.

This will give your clients confidence and this means that they will use your services in the future. It also means
that they will be more likely to tell their friends about you and recommend your services to them.
 Staying in contact
As well as minimising the chance of something going wrong and demonstrating your professionalism, providing
aftercare advice can also be a great marketing tool because it gives you the opportunity to stay in contact with
your clients. This has a number of benefits.

First, it reminds your customers that you exist. That makes it more likely that the next time your customers need
the services you provide, it’s you that they’ll come to. Your name will be the first name that they think of.

Second, it gives you the opportunity to offer your past customers additional services and even to tell them about
any special offers that you are currently running.

Selling to your previous and existing clients is a lot easier and cheaper than trying to acquire new clients.
Staying in contact with clients by providing aftercare advice to them can be highly effective when it comes to
getting them to use your services again.
 End
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