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A self-heating meals

IMAF VENTURES SDN BHD


Brief introduction of the modern
technology of this production

Self heating rice is a newly adventured meals (Halal) using


modern technology in order to avoid microwaves and any
other methods of food heating, Self heating rice consist two
types of product self heating rice and meal ready to eat
(MRE), in various desired flavors, and products have a shelf
life of between 12 months to 2 years, kept at room
temperature.

IMAF VENTURES SDN BHD


iMAF Ventures Background
IMAF VENTURES SDN BHD (CR983520-A) is, owned by IMAF SDN BHD
(439442-M) was incorporated in Malaysia in 1998, offering a wide range of
services which include trade publications, exhibitions, conferences, and
investment services. The company provides trade information, fosters bilateral
trade, and investment services between the Arab Nations, and the 9 other ASEAN
countries plus China with its base in Kuala Lumpur, Malaysia. IMAF Sdn Bhd, is
a dynamic, and influential platform for business through our extensive network of
contacts in both the Middle East and South East Asia. And IMAF VENTURES
SDN BHD (CR983520-A) has found an innovative solution in providing a simple
and convenient approach for consumers to enjoy MRE (meals ready to eat), which
can be heated without the hassle of electricity or fire. The solution involves a
novel packaging creating a product that heats food using an exothermic, chemical
reaction, which is triggered by immersing a custom, made heating element in
water. This self-heating MRE consists of a self-heating container which allows
consumers to easily heat up any type of cooked food up to 120°C within minutes
by adding water into a polypropylene (“PP”) food container which holds the
heating element. IMAF VENTURES SDN BHD
Cont………
The food content is removed from the retort pack and placed on the white tray. The
heating element is then inserted into the red PP container itself with the white tray
placed above. Once the heating element and food are in place, the PP container is
sealed with a PP cover, which has some small holes at its surface to allow steam to
escape. Water is then added into the PP container through small orifices at both sides of
the PP container. The heating element releases heat through an exothermic reaction that
occurs when it is immersed in water. The heat released warms the food up to 120°C,
which the average heat of steam. The food will heat up and be readily edible within
minutes. However, the PP container along with the heating element has to be disposed
after use.
IMAF VENTURES SDN BHD was built on the idea that self-heating MRE could
provide three principle luxuries: low cost, a harmless and user friendly packaging for
heating and a delicious serving of MRE. This self-heating MRE packaging has been
designed and manufactured to fit a low budget for consumers and organizations. Its
heating element technology allows for a quick, hassle-free way to heat up any food.
The concept of self-heating MRE was founded believing that a warm serving of MRE
is not only more nutritious, but also less expensive than most other sources of food. It
IMAF
is through these three principles that self-heating MRE will VENTURES
be marketed and itSDN BHD
is these
luxuries, which will be provided to its customers.
Package weight

Gross weight of the pack is


950 g
Net weight of food
550 g
12 pcs per carton, 2700 cartons per 40HQ.

IMAF VENTURES SDN BHD


Dishes
This meal countines primarily rice with lamb, chicken or fish with
vegetables as ordered
Country of origin and
manufacture
This factories is the first of its kind and the only one in
.Kuala Lumpur, Malaysia 
Ningxia Islamic state winning autonomy People's Republic 
.of China
.Shandong People's Republic of China 

:Capacity of production
The production lines in the Factories is 1.5M meals per year,
each one

IMAF VENTURES SDN BHD


Certificates
The mentioned factories have all the listed certificates and Halal
testimony which are internationally recognized

,HALAL 
,ISO 
,HACCP 
BRC 
.FDA 

IMAF VENTURES SDN BHD


Certificates
All iMAF products are certified Halal by the Jabatan
Kemajuan Islam Malaysia (JAKIM). In addition to
that, all items produced across the Brahim’s Dewina
Group of Companies are also Halal.

,HALAL 
,ISO 
,HACCP 
BRC 
.FDA 

IMAF VENTURES SDN BHD


Certificates
The mentioned factories have all the listed certificates and Halal
testimony which are internationally recognized

,HALAL 
,ISO 
,HACCP 
BRC 
.FDA 

IMAF VENTURES SDN BHD


Details of self heating rice one meal Menu

Box contents Flavors


 including 350g pre-cooked  Kabsah (meat, chicken),Mandi
rice+ & 200g dishes + (Meat, Chicken),Fish (salmon, tuna)
(heating bag,heating  Beef (Stew beef, braised beef, black
water,fork,napkin) pepper beef),
 chicken (curry chicken, stew
chicken, braised chicken, Kongpao
chicken),vegetable, etc.

How to heat up
1.There is a heating bag in the box, open the heating bag, put it into the box.
2. open water bag and pour the water bag into the box.
3. put the plate with rice in the box.
4. open the dish bag put it on the rice plate.
5. close the box, and then box will start heating, after 8-10min, you can enjoy your meal

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