W E W I L L S TA RT I N A M O M E N T …

WE ARE…

Adnan Alkrinawi Beatrice Irimia Lucian Bordei

INTRODUCING YOU TO…

SCENTIF
Y Your
Mix
Fragrance, Your
OUR “WHY?”

Air Freshener market value worldwide from 2017 to 2025 ( in million US $)

OUR “WHY?”
Air Freshener Market – Market Size, by Region, Global,
2018

Our target:
o Romanian market at introduction
o Male/Female, aged between 18-45, in urban areas
(https://www.worldometers.info/world-population/romania-population/)

(source:fb ads)
S C E N T I F Y I S T H E S M A RT O I L D I F F U S E R , P E R F E C T LY D E S I G N E D
F O R T H O S E W H O WA N T T O M A K E E V E RY H O U S E F E E L L I K E H O M E

Personalized scents Free phone app Assorted aroma

recipients
(5/device)

Persistent Alcohol free Works with Alexa,

fragrances fragrances Google Home, Siri
(at least 3 months)
S C E N T I F Y I S T H E S M A RT O I L D I F F U S E R , P E R F E C T LY D E S I G N E D
F O R T H O S E W H O WA N T T O M A K E E V E RY H O U S E F E E L L I K E H O M E
S C E N T I F Y I S T H E S M A RT O I L D I F F U S E R , P E R F E C T LY D E S I G N E D
F O R T H O S E W H O WA N T T O M A K E E V E RY H O U S E F E E L L I K E H O M E
S C E N T I F Y I S T H E S M A RT O I L D I F F U S E R , P E R F E C T LY D E S I G N E D
F O R T H O S E W H O WA N T T O M A K E E V E RY H O U S E F E E L L I K E H O M E
S C E N T I F Y I S T H E S M A RT O I L D I F F U S E R , P E R F E C T LY D E S I G N E D
F O R T H O S E W H O WA N T T O M A K E E V E RY H O U S E F E E L L I K E H O M E
THE MARKET IS CONCENTRATED WITH MULTIPLE PLAYERS…

Direct Competitors Indirect Competitors

OUR USER PERSONA
OUR BUSINESS MODEL
O U R C O M P E T I T I V E A D VA N TA G E C O N S I S T S I N T H E F O L L O W I N G :

o cheaper due to smaller tester-like bottles 

o allows the consumer to choose from a wide
variety of fragrances
o customizable fragrances
o ability to produce the goods at a lower cost,
therefore we are able to lower our prices and
attract more of the middle class people as
well.
o processes- getting things done faster and at a
lower cost due to efficient operational
processes.
o high quality products
o innovative
O U R G R O W T H S T R AT E G Y

Partnership with Partnership with Portfolio Product

retailers hotels diversification: diversification:
Product for cars Combine product
with humidifier
 F O R T H E P & L , W E E S T I M AT E A P R O F I T I N T H E 3 R D Y E A R O F A C T I V I T Y
AND A GROWTH OF 10% IN THE SECOND YEAR AND 15% IN THE 3 RD

Profit & Loss Year 1 Year 2 Year 3

159345.72
Revenues from devices 115500 134711.5 5
Revenues from oil recipients 49950 54945 69511.75
228857.47 Return on Investment:
REVENUES TOTAL\ 165450 189656.5 5
COGS for product
COGS for oil recipient
71750
25000
78925
27500
90763.75
31625
Year 1: -78.5583
COGS TOTAL 96750 106425 122388.75
106468.72
Year 2: -6.8131
Gross Margin
Expenses
68700 83231.5 5
Year 3: 6.5507
Salaries
Warehouse workers $12,240.00 12,240$ 14,000$
Management (founders) $21,600.00 21,600$ 21,600$

Transport + custom duties (25 %

of prod.) $17,937.50 $19,731.25 $22,690.94

Services
Accounting $2,400.00 $2,400.00 $3,000.00
Marketing $12,000.00 $14,000.00 $10,000.00
Utilities $4,080.00 $4,080.00 $4,080.00
Rent $20,880.00 $17,000.00 $17,000.00
App and website maintenance $2,400.00 $2,400.00 $2,400.00

Initial investment
Product Design $50,000
Application $40,000
Website $3,000
TOTAL $93,000
Source:
https://docs.google.com/spreads EBIT (GROSS MARGIN -
EXPENSES) -117837.5 -10219.75
11697.787
5
heets/d/1Rqs6LPbkWB9ooYB2Op Income Tax (16%) 0 1871.646

Qaa35v7R-I_JNK5lB1JMpfg8g/ed Net Profit -117837.5 -10219.75 9826.1415

it#gid=0
F I N A L LY, T H E I N V E S T M E N T N E E D E D I S

150,000 $
FOR PRODUCT DESIGN, APP
DEVELOPMENT, WEBSITE
DEVELOPMENT AND
PRODUCTION COSTS FOR YEAR 1
F I N A L LY, T H E I N V E S T M E N T N E E D E D I S

THANK
YOU!