Optical Multi-Service Nodes (OMSN) : 1660 SM R5.4, 1650 SMC R4.6, 1662 SMC R2.5, 1642 EM R3.0 Sales Presentation

Optical Multi-Service Nodes (OMSN)
1660 SM R5.4, 1650 SMC R4.6, 1662 SMC R2.5, 1642 EM R3.0
Sales Presentation
Optics
April, 2006
All Rights Reserved © Alcatel-Lucent 2007

Agenda
Introduction/Objectives
Vision and Strategy
Why Alcatel-Lucent Optical Multi-Service Nodes
Market opportunities: OMSN in the Market
Selling OMSN for Next Generation Services
Sales Support/Resources
Key Takeaways
2 | OMSN Sales Presentation | April 2007 All Rights Reserved © Alcatel-Lucent 2007
1
Introduction and Objectives
Introduction/Learning Objectives
 With more than 140,000 systems shipped worldwide to date, the Alcatel-
Lucent OMSN products are the undisputed, unparalleled market leaders of
multi-service, next-generation SDH networks
 OMSN’s huge installed base accounts Tier-1 and Tier-2 service providers,
carriers’ carriers, MSOs, cable operators, TV broadcasters, power utilities
and government institutions
 With the introduction of new Ethernet and WDM features along with the
rich support of integrated ATM, SHDSL and DVB capabilities, the OMSN
products set the bar ever higher to competitors in the MSPP space
 Targets of this Sales training
 Provide the bottom line of OMSN, overview of this product family, including
insights on its integration in the new company
– basic description
– portfolio and market positioning
– comparison with competitors
 Highlight the latest new main features, across the product family
2
Vision and Strategy
Optics Aggregation
Alcatel-Lucent 24% market share

Huawei 10%, Nortel & Fujitsu 9%
The world leader in Optical Networking OVUM-RHK 2006
Optics Aggregation 22% market share

The world leading portfolio Huawei 12%, Fujitsu 11%
OVUM-RHK 2006
The highest market penetration of data-aware multi-service transport

 In NA, Europe & North, Europe & South
 For telcos & verticals, residential & business, fixed & mobile
The most comprehensive offer and vision
 State-of-the-art integration of transport & data in MSPP (OMSN/AM/DMX)
 Ethernet, RPR, SAN, ATM, SHDSL, DVB, C/DWDM into SDH/SONET
 Unparalleled next generation platform for all-packet transport (1850TSS)
 Universal Switching for scaleable Packets/TDM/Photonics convergence
Optics Aggregation – Established & Strategic Products Positioning
ETSI ANSI Established Portfolio

SDH/SONET platform with integrated Data
ETSI Markets
 Position OMSN family (1660SM, 1662SMC, 1650SMC,
OMSN 1642EM/C) and AM/AMS (for specific CPEs requirements i.e.
DMX GE or SHDSL)
AM/AMS ANSI Markets
 Position DMX family (DMX, DMXtend, DMXplore)
Global
Next Generation Portfolio
Converged transport platform for scalable Packet/TDM/WDM
All Markets
 Introduce 1850 TSS
 To mainly cover large scale packet network applications (IPTV,
Ethernet)
1850 TSS  To complement Established portfolio
 ROADM capabilities integrated from UPM project
OMSN Products Portfolio
1660 SM 1642 EM/EMC

Metro Core Metro CPE
STM-64, TDM, Ethernet, ATM, CWDM STM-1/4, TDM, Ethernet
1662 SMC ISA Boards

Metro Integrated Service Adapters
STM-16, TDM, Ethernet, ATM, CWDM Ethernet/MPLS, ATM, SHDSL, DVB
1650 SMC AM/AMS

Metro Access Metro CPE
STM-4, TDM, Ethernet, ATM STM-1/4, TDM, Ethernet, SHDSL
The first MSPPs on the market, and by far the best selling in the ETSI world
The widest variety of service interfaces for any data service
Next Generation SDH Platforms (MSPP)
Customer Metro Network

Access/Service MSPP
Technology NG-SDH/xWDM
SHDSL 
FDDI, DVB 
Fibre Channel 
ESCON, FICON
IP/MPLS
 xWDM/SDH/GE

Ethernet, GE  2.5G/10G
ATM 
STM-1, STM-4, STM-16 
E1, E3, E4
Client

Network
Signals Transmission
Traffic Switching
Layer 1
Layer 2
OMSN – Multi-Service SDH Transport Architecture
OADM
Mux/Demux
WDM Phot I/O

I/O (TSP)
DVB-ASI SHDSL
I/O I/O
SAN SAN
I/O I/O
SDH
TDM TDM
I/O Matrix I/O
Ethernet Ethernet
I/O I/O
Ethernet/MPLS ATM
Switch Switch
Top-class integration of Data and WDM into SDH
3
Why Alcatel-Lucent
Optical Multi-Service Nodes
Market Drivers for SDH Transport Networks
All 25 6 +
cha nnels Massive rollout of IPTV

Driving
Huge total bandwidth increase
Triple Play & IP Video:
 Packet-aware transport infrastructure
 QoS differentiation for statistical gains
 Uncertain pace  careful planning
Business Services Migrating

 Complement IP-VPNs offer with Ethernet L2-VPNs
 E-Line & E-LAN for intra- and inter-metro connectivity
 High availability, scalability and security requirements
 TDM and legacy still heavy cash-cows (e.g., carriers’ carriers)
Fixed/Mobile Converging
 TDM access infrastructure
 Real-time and synchronization over distance, compared to CES
 Reduced number of independent backbones for cost-optimization
OMSN Products – Transport & Data Bandwidth Management
 Servic  Servic  Data Bandwidth
es e QoS Management
E-Line (EPL/EVPL)  Premium

E-LAN (EPLan/EVPLan)  
Assured  CVLAN/SVLAN
 Best Effort  MAC
 MPL  VC-nv  Ethern
Triple Play Pseudo-wires S et
CBR

 VC
3G Mobile Aggregation  UBR/UBR+  VP  VC-nv  ATM Fibre
 VBR-rt/nrt
 or
Storage WAN Extension  ESCO  Lambd

 Guarantee N FC  VC-nv  SAN a
Transparent Services d
Private Line  VC-nv 

TDM Aggregation  Guarantee VC-nv  TDM
d
Carrier-to-Carrier
 SDH Bandwidth
Management
OMSN leverage top-class integration of Data into SDH to support key services
OMSN Products – Metro Aggregation
1660 SM Multiservice TDM & Data

Synchronous Multiplexer 60 Gbps; 16 slots for traffic cards; 16 slots for access
Backplane Capacity
cards
HO/LO Capacity 384/256 VC-4 eq.
4xSTM-64, 16xSTM-16, 64xSTM-4, 256xSTM-1, 64xOC-3
Network Interfaces
AU3/TU3, CWDM 2.5G, DWDM colored 2.5/10G
32xGE, 112xFE BaseT, 56xFE BaseFX, 256xE4 or STM-1e,
Tributary Interfaces
48xE3, 384xE1, SHDSL LT, FC/ESCON, DVB-ASI
1+1 Matrix, Control, Sync, Power, ATM blades, Ethernet
Equipment Protections
blades; N+1 Electrical interfaces
Linear single/dual-ended APS 1+1, Linear dual-ended
Network Protections APS N+1, SNCP/I, SNCP/N, 2x2f MS-SPRing 2.5/10G,
D&C, DNI, xSTP
Ethernet over SDH (GFP/LAPS, VCAT, LCAS); Ethernet
Data Support switching (CVLAN/SVLAN, QoS/CoS, MPLS); ATM
switching (VP/VC, ATC, OAM, IMA)
CWDM 2.5G OADM, Mux/Demux, Transponders; DWDM
WDM Support
colored interfaces 2.5/10G
OMSN Products – Access Aggregation
Multiservice TDM & Data
1662 SMC Backplane Capacity
HO/LO Capacity
15 Gbps; 2+8 slots for traffic cards; 8 slots for access cards
96/64 VC-4 eq.
Synchronous Multiplexer Network Interfaces
6xSTM-16, 16xSTM-4, 64xSTM-1, 64xOC-3 AU3/TU3, CWDM 2.5G, DWDM
colored 2.5G
Compact 24xGE, 84xFE BaseT, 42xFE BaseFX, 64xE4 or STM-1e, 24xE3, 504xE1,
SHDSL LT, FC/ESCON, DVB-ASI
1+1 Compact ADM16 blade (Matrix, Control, Sync, Power), ATM blades,
Ethernet blades; N+1 Electrical interfaces
Linear single/dual-ended APS 1+1, Linear dual-ended APS N+1, SNCP/I,
Network Protections
SNCP/N, 2x2f MS-SPRing 2.5G, D&C, DNI, xSTP
Ethernet over SDH (GFP/LAPS, VCAT, LCAS); Ethernet switching
Data Support (CVLAN/SVLAN, QoS/CoS, MPLS); ATM switching (VP/VC, ATC, OAM,
IMA)
CWDM 2.5G OADM, Mux/Demux, Transponders; DWDM colored
WDM Support
interfaces 2.5G
Multiservice TDM & Data

1650 SMC Backplane Capacity 5 Gbps; 2+3 slots for traffic cards; 3 slots for access cards
HO/LO Capacity 32/32 VC-4 eq.
Synchronous Multiplexer Network Interfaces 7xSTM-4, 12xSTM-1, 8xOC-3 AU3/TU3
Compact Tributary Interfaces
8xGE, 28xFE BaseT, 14xFE BaseFX, 8xE4 or STM-1e, 6xE3, 63xE1, SHDSL
LT, DVB-ASI
1+1 Compact ADM4 blade (Matrix, Control, Sync, Power), ATM blades,
Ethernet blades; N+1 Electrical interfaces
Linear single/dual-ended APS 1+1, Linear dual-ended APS N+1, SNCP/I,
Network Protections
SNCP/N, D&C, DNI, xSTP
Ethernet over SDH (GFP/LAPS, VCAT, LCAS); Ethernet switching
Data Support
(CVLAN/SVLAN, QoS/CoS); ATM switching (VP/VC, ATC, OAM, IMA)
OMSN Products – CPE
TDM & Ethernet CPE

1642 EM Backplane Capacity 1Gbps (CADM1) or 3Gbps (CADM4),4 optional traffic slots
HO/LO Capacity 6/6 or 18/18 VC-4 eq.

Edge Multiplexer
Network Interfaces 2xSTM-4 on board, 6xSTM-1
Tributary Interfaces 4xE3, 112/128xE1, 16xFE
Equipment Protections Common parts
Network Protections Linear MSP 1+1, SNCP/I, D&C, xSTP
Data Support
switching (CVLAN/SVLAN, QoS/CoS)
Compact TDM & Ethernet CPE

Backplane Capacity 1 Gbps (CADM1), 1 optional traffic slot
1642 EM/C HO/LO Capacity 6/6 VC-4 eq.
Network Interfaces 2xSTM-1 on board
Edge Multiplexer Compact
14xE1 on board, 28/32xE1, 8xE1 (retiming), 1xE3, 1xSTM-
1 e/o, 8xFE BaseT, 2xFE BaseT + 1xFE BaseFX
Equipment Protections Common parts
Network Protections Linear MSP 1+1, SNCP/I, D&C, xSTP
Data Support
switching (CVLAN/SVLAN, QoS/CoS)
OMSN Products – Data Enabling Line Cards (Integrated Service Adapters)
TV Broadcaster Enterprise
ISA-ATM
GbE/FE,
FC, Integrated ATM switch
Triple Play ATM DSLAM ESCON,
E1, STM-n
DVB-ASI
STM1/4
1660 SM ISA-ES
ATM/Eth DSLAM
1662 SMC Integrated Ethernet/MPLS switch
STM1/4
1650 SMC
GbE ISA-BCE (Broadband Copper Extender)
IP DSLAM Integrated SHDSL (E1/Eth over copper)
GbE
ISA-DVB ASI
GbE Integrated Digital Video Broadcast
E1/
N*E1 IMA
CMTS Eth
E1 or FE
over SHDSL
UMTS
4xAny (transparent mapping)
BTS
Node B Integrated FC/ESCON/FICON for SAN
GSM Wireless WiMax
SME
Support of SHDSL for service extension over copper
NT function LT function
NT2M AM/AMS
E1
SDH
SHDSL OMSN + ISA BCE
NTETH Network
ETH
Service Monitoring & Management
OMSN products support E1 or Ethernet for business services and mobile

backhauling
NT (CPE) functions:
 NT2M or NTETH
LT functions:
 OMSN/ISA-BCE (typically CO)
 AM/AMS (typically CPE)
OMSN Value Porposition
OMSN offer top-class integration of Data and WDM features into an SDH platform
 providing solutions for reliable, multi-service SDH networks supporting
aggregation for a wide variety of services
 traditional SDH leased lines and TDM aggregation
 Ethernet business services, IPTV
 2G/3G ATM based mobile backhauling, Digital Video Broadcasting
OMSN allow for tailored investments overtime
 Enabling incremental introduction of new competitive services by adding
new service modules when and where needed
OMSN support cost-optimized network operations
 Simple to operate, reduced training, service provisioning, maintenance,
repair, Network Operation Centers costs
 Minimized spare parts management
OMSN help service providers in the transition towards all-packets transport
 with their huge installed base, OMNS complement the 1850 TSS hybrid
platforms to pave the way for the transport network transformation
OMSN & 1850 TSS network solutions
ETSI scenario for 2007
 L1, L2 VPN and access to L3 VPN for Business Customer
based on E/FE/GE interfaces
Access Metro  HSI Access service deliveredIP/MPLS Applications
Aggregation
at L2
 Full coverage of customer interface type in the access
1662 SMC node, including SHDSL copper extension via ISA BCE, on
STM1/4 OMSN platform
 1850 TSS needed at the high end of the network to face BW
1660 SM scalability requirement in the aggregation node
STM-16
GbE  10GE interface towards core routers network available on
1650 SMC 1850 TSS-320
SME  TDM LO switching in the OMSN, TDM delivery to the core via
STM-64 Service High Speed
STM-N
1850interface
TSS-320 ofRouter
1850 TSS-320 Internet
STM-4  Carrier grade solution based on SDH network protection
GE
1662 SMC 1660 SM
E1 or FE over Storage
SHDSL STM-64
STM-16 10GE
Branch
Office FE/G
E Multimedia
1660 SM 1850 TSS-320
Enterprise 1642 EM STM-4
HQ STM-4 STM-64 STM-64
FE/GE VoIP
Enterprise 1642 EMC 1650 SMC 1650 SMC Core Transport PSTN
HQ STM-1 Infrastructure Softswitch
Voice Gateway
FE/GE
ISA-ES ISA-ATM ISA-BCE DCS/DWDM
Storage 1678MCC/Unite Core
1626LM/
What’s New in the New Product Releases
 Enhanced Ethernet functionality (ISA ES circuit packs)
 IGMP snooping
 DSCP/TOS support, Ether Type classification
 QoS enhancement (8 Classes)
 Baby Jumbo (2K) frame management
 ETH OAM Ping
 New access line card with 7 x FX optical interfaces
 CSF type management
 STP Customer Protocol interworking
 Enhanced SHDLS functionality
 Support Ethernet and E1 over SHDSL in 1660 SM and 1650 SMC
 Enhanced DVB ASI functionality
 Support of Digital Video Broadcasting in 1660 SM, 1662 SMC and 1650 SMC
 Enhanced ATM functionality (1660 SM, 1662 SMC, 1650SMC)
 New DWDM colored 10G XFP pluggable modules (1660 SM)
 New CWDM colored 2.5G SFP pluggable modules (1660 SM, 1662 SMC, 1642EM @ STM1 & Eth)
Answering Customer Concerns - Key customer benefits (1/2)
Customer Issue or Need How we address the issue Benefits of our approach
1. An ever increasingly need Alcatel-Lucent features a wide Making for very strong data
for more sophisticated data range of Ethernet data blade ISA service support, with enhanced
service support on MSPP plug-ins and provides ES1, ES4, ES16 Ethernet functionalities
variants
2. Efficient use of network Alcatel-Lucent OMSNs support of OMSN systems implement IGMP
resources in IP multicast IGMP snooping functionality in their snooping functions located in
scenarios for IPTV, where ISA-ES blades the multi-service Ethernet
end users (hosts) make aggregation network between
requests to selected querier the IP-DSLAM and the querier
routers for joining or leaving routers to increase traffic
an IP multicast traffic efficiency
stream (video)
3. Efficient backhauling for The Alcatel-Lucent 1660/62/50 ISA ATM makes the platform
3G UMTS mobile networks. features best-in-class ATM interface attractive to mobile wireless
support operators seeking to backhaul
increasing amounts of ATM-
based 3G data traffic from cell
site aggregation points
Answering Customer Concerns - Key customer benefits (2/2)
Customer Issue or Need How we address the issue Benefits of our approach
4. Potential to reuse Integrated ISA BCE (Broadband Carriers save digging costs for
embedded copper base Copper Extender) SHDSL plug in fiber applications and can reuse
infrastructure for delivering extends SDH and Ethernet over the copper infrastructure for
Ethernet and E1 services copper from CO up to customer Ethernet or E1 business services,
premises or for mobile backhauling
5. Need to have MSPP Alcatel-Lucent OMSNs support Robust WDM capabilities
embedded photonic 8xOADM CWDM capabilities, and 40 enhance an operators’ ability to
functionalities, which can colored DWDM interfaces at the 2.5 efficiently manage traffic at a
help to increase network and 10 Gbps level node site, in the most cost
capacity and ease operations effective way, while reducing
operation costs
4
Market Opportunities: OMSN in the Market
1660 SM
Undisputed & unparalleled market leaders of Multi-Service SDH
Current Analysis, Alcatel-Lucent 1660 SM Product

Assessment – Feb. 07
Current Perspective: This product assessment confirms the
previous perspective as Very Threatening to competition.
Analyst: Jason Marcheck
Jason states "Products become market leaders by addressing the
demands of their customers without adding frills that can drive
up costs without producing meaningful benefits. Along these
lines, the Alcatel-Lucent delivers most of what network
operators need in a metro edge platform, without adding
features that could be deemed overkill.”
Huawei Alcatel Cisco Nortel ECI Marconi Siemens

OSN3500 1660SM ONS15454 OME6500 XDM500 OMS1664 hiT7070 s
OMSN Market Leading Products 2006 92
46
STM-1
STM-4
256
64
64
12/36
96
96
96
24
256
64
88
44
16 STM-16 16 12 48 12 16 44
 30% EMEA (#1) 4
92
STM-64
FE
4
400
4
144
14
192 T/64 FX
3
48
4
256
11
88/128
28 GE 96 24/48 48 24/48 32 48/64
 39% CALA (#1) 40G/80G
5G/20G
HO XC
LO XC
60G
40G
60G
5G
20/80/80/160G 30G (60G)
20/80G 30G (60G)
20/60G
20/60G
110G
10/20/30/40G
slot capacity
 9% APAC (#2) 4
20G
10G 4
6
8 (6) 11
5G 8 6 8
4 2G5 8 8 8
Ovum-RHK 2007 6+1 1G25
5 1 3 2
very
Summary competitive threatening competitive threatening vulnerable v
threatening
Note 1 ECI also provides XDM1000 with double capacity and slot number
Note 2 Siemens also provides 16 slot version with 160G but no LO interfaces
25 | OMSN Sales Presentation | April 2007 All Rights Reserved © Alcatel-Lucent 2007provides two shelf sizes and 3 fabrics, so 6 combinations
Note 3 Marconi
Note 4 10G trib slot capacity not usable because of missing trib packs
Key Trends and Drivers in Vertical Markets
 Broadcaster networks (Mediaset and Raiways in Italy, TDF in France, ERTU in Egipt)
 Great impulse from analog to digital content implying moving from PDH to SDH radios
 Strong move from video distribution to file distribution driving optical OMSN
solutions.
 Research Networks (CyberSar in Italy, Renater and Carriocas in France, I2CAT in
Spain, GRNet in Greece)
 Cross fertilizing Dante’s deployments to enter in many country research networks.
 IP Transformation in Transport and Energy Segments (Terna in Italy, RTE in France,
CFE in Mexico, Iberdrola in Spain)
 Migration to Ethernet SCADA systems, CCTV surveillance, creating the need for
extending existing mission critical OMSN networks to carry Ethernet, ASI and SAN
services.
 Intelligent metering applications driven from power generation distribution
deregulation.
 Becoming alternative service providers with Utility Telecom model
 Government (Dubai and Barhain City)
 New Digital City networks providing 1GBE per home and video surveillance for
security.
 Defense Networks (RIFON in Italy, Indian Army, US Army Europe)
 Deployment of Network Centric Warfare applications moving transport from ATM to
mission critical WDM and NGSDH
Vertical Markets: TV Broadcasting with OMSN
Metro
Aggregation Contribution Network
Typical Rates from 1,5 to 100 Mbit/s
(dual) unidirectional point to point path
Studio C
ISA-DVB/ASI to efficiently transport DVB

signals over SDH
Studio A OMSN The mapping mechanism of MPEG
Transport packet is based on GFP-F
NG-SDH (96% efficiency)
The MPEG2 can then be mapped over
NxVC12 and VC-3 virtually concatenated
Studio B
Distribution Network
Typical Rates from 18 to 24 Mbit/s
unidirectional point to multipoint path
5
Selling OMSN for Next Generation Services
The major selling arguments for OMSN
Enabling Next Generation Services (1/2)
 1. Enabling Ethernet Services Point-to-Point

EVC
E-Line Service used to create
 Point-to-Point Ethernet VPNs UNI CE
Multipoint-to-Multipoint
 Private Line Ethernet Services CE
MEN
UNI EVC
 Internet Access E-Line Service type

UNI
UNI CE
CE
E-LAN Service used to create MEN
 Multipoint Ethernet VPNs

CE UNI UNI CE
 Transparent LAN Service E-LAN Service type
Video doubles or triples

60 -90 €*
 2. Enabling
TRIPLETriple
PLAY Play & IPTV Services communica tions ARPU
SERVICES x2/ x3
HDTV, DVR, VoD,
Video iTV, Basic video,
services
Premium video
30 €* 30 €*
High Speed High Speed
Internet Internet BB access
High Speed
Internet + +
Voice Voice
IP Voice IP TV unbundling unbundling Local & LD telephony
High Speed
Integration with (HDTV, VoD,
Internet Access
WiMAX & Mobile multiple TV streams)
(*) ARPU per month per subscriber
The major selling arguments for OMSN
Enabling Next Generation Services (2/2)
 3. Enabling 3G Mobile Services

OMSN support aggregation platform enabling broadband wireless based on all
possible transport technologies
 TDM, ATM, Ethernet
Shared Towers
2G and 3G Combined Network Overview
PSTN
OMSN
Internet
Data
Packet Centre
Packet
+
+
Circuit Intranet
Circuit
NG-SDH NG-SDH
75% of bandwidth costs is in the access
Access bandwidth costs are high :

sharing bandwidth for 2G and 3G save costs
OMSN enabling Ethernet Services
Ethernet Drivers & Requirements

 Ethernet as interface for business customer services Worldwide Enterprise Ethernet
Services Revenue Forecast
 Granular & High bandwidth (e.g 10, 20, 50, 100Mbps)
 Multiple QoS levels 20 E-LAN
E-LINE
 National & International Ethernet service reach
$ Billions
15
 Layer 2 Ethernet services simpler than Layer 3 services 10
5
 End-to-end service management (provisioning, fault, performance,
0
etc) 2004 2005 2006 2007 2008 2009
 High service availability Source: Ovum-RHK 2006
The OMSN Solution for Ethernet Services

 Economically adds Ethernet to SDH networks
 Global reach: deploy metro, national and international Ethernet
Services
 Carrier-class features applied to Ethernet (SDH OAM&P, reliability
and management)
 Integration of Ethernet switching into SDH improves bandwidth
efficiency
OMSN: Enabling E-LINE Services
1642 EM
Characteristic E-Line
End-User Protocol Multiprotocol Branch Office
1660 SM
1662 SMC
Point-to-point
Service Topology E-Line
Switched service
Subscriber Corporate
1650 SMC
Routing Headquarters
NG-SDH
Management End user controls
Network
routing/security
Subscriber routes/
Network provider switches Branch Office
Demarcation Point-to-point logical connections
CE demarcation
Implementation options
EPL/EVPL: Ethernet over SDH (GFP + Provider
Scalability Ideal for two sites Bridging)
EVPL: Packet Rings
VLL: Pseudowires PWE3 (IETF Draft-Martini)
High Fully transparent service
Ease of
Troubleshooting Monitoring points & No customer address learning
counters Locally significant VLAN tagging
VLL Interworking
OMSN: Enabling E-LAN Services
E-LAN: A class of L2 VPN that allows the

connection of multiple Ethernet sites in a single 1642 EMC
bridged domain over a provider network
Branch Office
1660 SM
1662 SMC
Characteristic E-LAN
E-LAN
End-User
Multiprotocol
Protocol Corporate
1660 SM
Headquarters
Multipoint
Service Topology Service Provider
Bridged service Infrastructure
Subscriber
Routing Branch Office
Management End user controls
routing/security From the enterprise perspective…
Clean demarcation All sites appear to be connected to a single bridged VLAN
Network
Demarcation Subscriber routes/Provider
switches From the provider’s perspective…
New service opportunity
No need full mesh Can leverage the shared transport network
Scalability
SDH and/or MPLS tunneling Implementation options
EPLAN/EVPLAN: Provider Bridging (VLAN stacking)
Ease of H-VPLS spokes to VPLS core
High
Troubleshooting
OMSN: Enabling Ethernet Services over fiber & copper
ISA BCE Eth

ISA ES-x Backbone
E-LAN (Hub)
E-Line (IA)
Backhauling
Aggregation
Aggregationnetwork
network
Fiber
Copper
1642EM
Eth
Eth
Eth E1
Customer #1a Eth Customer #3
Customer #2 Customer #1b
Neuf Cegetel – IxTRANs
LAN extension Services
IxTRANS – multiservice offer for enterprise, from hi-speed VPN to PABX interconnection
 Target Large enterprises, SMEs and Local Authorities

 National coverage thanks to SDH network capillarity
 Multi-rates (from 2Mb/s to 150Mb/s, Ethernet, Fast Ethernet)
 High Quality of Service
CPE National CPE

Optical Network
SDH/WDM
10/100
2Mb
STM-n
OMSN
OMSN ++ ISA
ISAboards
boards
“Top Service” Business Customers
Metro Ethernet LAN-to-LAN and L2-VPNs
Customer Site Customer Site
LAN LAN
E1 Ethernet E1 Ethernet
IP
IP
1640 FOX 1640 FOX Backbone
Backbone
SDH
FE/GE
STM-16
Backbone Rings
Customer Site
Customer Site Customer Site
LAN
LAN LAN
PoPs E1 Ethernet
E1 Ethernet E1 Ethernet 1640 FOX
1640 FOX 1640 FOX
T-Com
Ethernet VPN Services
IP/MPLS
ISP/ASP
National SDH Network
Metropolis ADM
TransLAN
OMSN
AM/AMS
OMSN “DDV 100
Ethernet”
FE/GE FE/GE FE/GE FE/GE FE/GE
Ethernet VPNs and 3G
SingTel:
SingTel:
 Operating
 Operating in
in >20
>20 countries
countries
Project Description  One
 One of
of most
most advanced
advanced and
and
 Data-ready multiservice discerning
discerning operators in APAC
operators in APAC
aggregation platform for
new broadband services 
NG-SDH
Applications
 SLA-based Ethernet VPNs Me tro Eth e rn e t
VPN Se rvice s
 3G Mobile Services Eth e rn e t
Da ta
 DSL Services (ATM) OMSN Network
Differentiators ATM
 Cost-effective support of 3 G Mo b ile
legacy and new generation Se rvice s
3G Mobile
N G- SDH
services ATM Network
 Complete portfolio of
Ethernet & ATM functions in DSL
Se rvice s
NG-SDH
 Global experience
OMSN enabling Triple Play & IPTV Services
Alcatel Optical/Eth
management suite
(1350)
ATM DSLAM
Cost-optimized integration of packet
aggregation and transport functions
HSI STM1/4
ATM/Eth DSLAM
in a single node for fixed and mobile
STM1/4
GbE
Optical Broadband
IP DSLAM
Multiservice Aggregation IP
Node over NG-SDH
GbE IP Edge
Triple Play
GbE
E1/
N*E1 IMA
CMTS Data-aware transport

UMTS
smooth migration to Ethernet Aggregation
Node B
Key Customer Drivers to Invest in the Solution
Data Video Voice = Different services with specific requirements
Support all services simultaneously

 Unicast and multicast services
Assure service reliability/availability
 High QoS for the new multimedia services like IPTV
Guarantee service performance
 Flexibility to handle service differentiation
Manage service scalability
 Traffic load capacity + traffic flows seggregation
Retain operational efficiency in service management
 Fast time-to-provision, reduced troubleshooting
Broadband Aggregation and Triple Play
Access Metro IP/MPLS Applications

Aggregation
Service High Speed

1660 SM Router Internet
Home GE
1660 SM
1660 SM
Voice IP-DSLAM VoD
GE
STM-64
Data
DSL
STM-16/64
GE
IP-DSLAM Broadcast TV
Video 1662 SMC 1660 SM
Headend
STM-16 DHCP
Server
GE VoIP
IP-DSLAM
1662 SMC 1662 SMC PSTN
SME
GE Softswitch
Voice Gateway
FTTx ISA-ES
Triple Play Network with OMSN (case 1)
Services Success Factors

 HIS, VoIP, BTV  Multiservice SDH with integrated Ethernet
Solution  Reliability
 Cost-efficiency
 Upgrade of OMSN network
 Operations
with Eth aggregation
Service Edge
DSLAM GbE National Rings

POP
CWDM Belgium and 1660SM
Leased lines Netherlands ISA-ES16
2.5G and 10G
Business services TDM
Triple Play Network with OMSN (case 2)
Residential services
 Triple Play
Business services
 E-Line and E-LAN
 Leased lines (TDM Circuits) National Ring
STM-16
 Wavelength services 20 nodes
Potential 10G +
CWDM upgrade
Success Factors
Cost-optimized solution
Advanced Ethernet/L2 Metro
Ring
over SDH capability
End-to-end solution
1660SM R5 + ISA-ES16
OMSN enabling 3G Mobile Services
ISA-BCE (Broadband Copper Extender)

Integrated SHDSL for E1 and Ethernet over copper
1660SM
E1, Eth 1678MCC

ISA-ATM (ATM Switch)
SHDSL Integrated ATM aggregation
Network termination
Node B
RNC
N*E1 IMA
MSC
STM-1
STM1/4 BSC
OMSN
ATM DSLAM
OMSN Core
1660SM WAC
SGSN
Eth, GbE
IP DSLAM
Aggregation
E1
WiMAX
Data-aware solution
ISA-ES (Ethernet Switch) enabling smooth
Integrated Ethernet/MPLS aggregation introduction of packets
Last-mile
OMSN enabling 3G Mobile Services over copper
Convergent network for 2G and 3G backhauling

SHDSL in access with ISA BCE
ATM grooming in transmission network with ISA ATM in OMSN
Bandwidth optimization and reduction of interconnection
High availability (protection, proactive maintenance)
er ne t
Multi-service Eth WAK
VC-12@SHDSL[ATM]
Network
ATM/Ethernet ATM
NODE B
aggregation
M]
D SL[TD ISA-BCE
12 @SH in OMSN
ISA-ES and ISA-ES and T
DM
RNC
VC- ISA-ATM ISA-ATM
in OMSN in OMSN
BTS
BSC
backhauling aggregation
ISA BCE E1
ISA ATM
Mobile Bandwidth Optimization
Reduce CAPEX & OPEX
Integrated
IntegratedDistributed
DistributedSDH/ATM/Ethernet
SDH/ATM/EthernetAggregation
Aggregation
BTS/
Node B Optimized
Optimizedlinks
linkswith
withISA
ISAplug-ins
plug-ins
E1 50%
E1
50 %
E1 50%
… Alcatel OMSN
SOH
120 x E1 50% with ISA boards
1 x STM-1
1 50%
E
Only 1 STM-1 needed
BTS/
Node Bw
Data
Datatraffic
trafficaggregation
aggregationon
onsame
sameplatform
platform
OMSN’s References
in Optical Mobile Network Backbone and Backhauling
Competitors’ Selling Arguments and our Counter-arguments (1/2)
Competitor Strengths Alcatel Differentiator

Competitor
(Why choose them?) (Why choose us?)
1. Nortel OME 6500 OME 6500 offers choice for four OME 6500 is over-engineered and over-
TDM switch matrices to scale dense for metro-edge applications and not
from 20 Gbps to 160 Gbps, with part of a product family, while OMSN fit
very high port density and well in any metro network scenario.
strong support for rings
terminations. Support
OME 6500 VLAN mapping techniques in the
proprietary Electronic
Ethernet switch card are proprietary and
Dynamically Compensating
may give rise to interoperability concerns,
Optics (eDCO), which allows
while OMSN provide fully standardized
each link to automatically
Ethernet features.
determine the amount of
compensation to maintain
signal shape. OME 6500 does not support ATM interfaces
for playing in 3G backhaul, while OMSN
support ATM and are deployed in many 3G
RAN mobile networks.
Competitors’ Selling Arguments and our Counter-arguments (2/2)
Competitor Strengths Alcatel Differentiator

Competitor
(Why choose them?) (Why choose us?)
2.Huawei OSN 3500 OptiX OSN 3500 features support for OSN 3500 has a relatively small
up to 504 E1 interfaces, a wide backplane capacity of 40Gbps,
range of protection support while 1660 SM has 60Gbps
including 4F MSP-ring, rapid capacity.
spanning tree and RPR capabilities,
dense optical port capacity ranging
OSN 3500 has limited OADM
from STM-1 to STM-64.
capabilities (two channel
OADM), while OMSN supports
8xOADMchannels in one line
card.

OSN 3500 does not support ATM
interfaces for playing in 3G
backhaul, while OMSN support
ATM and are deployed in many
3G RAN mobile networks.
6
Sales Support/Resources
Sales Support – Product Marketing & PLM
Individuals Role and Responsibility
Massimo Leo, +39 039 686 3685 Director Product Marketing, Optics Marketing
massimo.leo@alcatel-lucent.it Vimercate, Italy
Igor Piffari, +39 039 686 4911 Established Hub PLM, Optics Aggregation PLM
igor.piffari@alcatel-lucent.it Vimercate, Italy
Giovanni Grassi, +39 039 686 4292 16x0 Product Manager, Optics Aggregation PLM
giovanni_angelo.grassi@alcatel-lucent.it Vimercate, Italy
Wu Hai Tao, + 86 21 54504555 2574 1662 Product Manager, Optics Aggregation PLM
wuhaitao@alcatel-lucent.com Shanghai, China
Wu Jie F, +86 21 50554520 4528 1642 Product Manager, Optics Aggregation PLM
jie.f.wu@alcatel-sbell.com.cn Shanghai, China
Sales Support – Wireline Optics RSCs
Individuals Role and Responsibility
Roque Lozano VP Optics RSC APAC
Stefano Lorenzi VP Optics RSC EUSO
Steve Mc Caffery VP Optics RSC EUNO
Resources
Resource Website
OMSN Product Strategy Web Site http://omsn-ps.ond.alcatel.it/OMSN%2DPS/
7
Key Takeaways
Key Takeaways
The OMSN systems have reached such a high level of sophistication and richness in terms
of features and capabilities that their flagship product – the 1660 SM – is regarded in its
category as the product to beat (see the link to Current Analysis’ report on 1660 SM
product assessment as ‘very threatening’, Feb 2007)
New major features introduced by latest releases of OMSN

 Enhanced Ethernet functionality (ISA ES circuit packs)
 Enhanced SHDLS functionality
 Enhanced DVB ASI functionality
 Enhanced ATM functionality
 New DWDM colored 10G XFP pluggable modules
 New CWDM colored 2.5G SFP pluggable modules
 New main features of OMSN have furtherly enhance the capability to enable the Next
Generation services
 Enabling Ethernet Services
 Enabling Triple Play & IPTV Services
 Enabling 3G mobile services
www.alcatel-lucent.com

Optical Multi-Service Nodes (OMSN) : 1660 SM R5.4, 1650 SMC R4.6, 1662 SMC R2.5, 1642 EM R3.0 Sales Presentation

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Optical Multi-Service Nodes (OMSN)

All Rights Reserved © Alcatel-Lucent 2007

Vision and Strategy

Why Alcatel-Lucent Optical Multi-Service Nodes

Market opportunities: OMSN in the Market

Selling OMSN for Next Generation Services

Alcatel-Lucent 24% market share

Optics Aggregation 22% market share

The highest market penetration of data-aware multi-service transport

ETSI ANSI Established Portfolio

1660 SM 1642 EM/EMC

1662 SMC ISA Boards

1650 SMC AM/AMS

Customer Metro Network

WDM Phot I/O

Top-class integration of Data and WDM into SDH

Business Services Migrating

E-Line (EPL/EVPL)  Premium

Storage WAN Extension  ESCO  Lambd

Private Line  VC-nv 

1660 SM Multiservice TDM & Data

Multiservice TDM & Data

TDM & Ethernet CPE

HO/LO Capacity 6/6 or 18/18 VC-4 eq.

Compact TDM & Ethernet CPE

Service Monitoring & Management

OMSN products support E1 or Ethernet for business services and mobile

Current Analysis, Alcatel-Lucent 1660 SM Product

Huawei Alcatel Cisco Nortel ECI Marconi Siemens

ISA-DVB/ASI to efficiently transport DVB

 1. Enabling Ethernet Services Point-to-Point

 Internet Access E-Line Service type

 Multipoint Ethernet VPNs

Video doubles or triples

 3. Enabling 3G Mobile Services

75% of bandwidth costs is in the access

Access bandwidth costs are high :

Ethernet Drivers & Requirements

The OMSN Solution for Ethernet Services

E-LAN: A class of L2 VPN that allows the

ISA BCE Eth

 Target Large enterprises, SMEs and Local Authorities

CPE National CPE

Customer Site Customer Site

National SDH Network

CMTS Data-aware transport

Data Video Voice = Different services with specific requirements

Support all services simultaneously

Access Metro IP/MPLS Applications

Service High Speed

Services Success Factors

DSLAM GbE National Rings

2.5G and 10G

Business services TDM

ISA-BCE (Broadband Copper Extender)

E1, Eth 1678MCC

Convergent network for 2G and 3G backhauling

Competitor Strengths Alcatel Differentiator

Competitor Strengths Alcatel Differentiator

Individuals Role and Responsibility

Individuals Role and Responsibility

Roque Lozano VP Optics RSC APAC

Stefano Lorenzi VP Optics RSC EUSO