TRANSFORMATION OF

THE AUTOMOBILE
INDUSTRY IN INDIA
PRESENTED BY:
AMIT KUMAR SINGAL
709
OBJECTIVES

 Analysis of the automobile industry in India.

 Analysis of the future of automobile sector in India.
 Comparison of the Indian automobile sector with the Global automobile sector.
 Market research on the changing consumer behaviour and preference.
LITERATURE REVIEW
AUTHOR TITLE

BERTEL SCHMITT Future of the Automobile Industry

GAUTAM DAVARE Slowdown of the Automobile Industry

NISHANT PAREKH Electric vehicles and self driving vehicles

METHODOLOGY

 The project aims at analysing the changes in the Indian automobile industry in the
last decade and the changes that will take place in the near future.
 Also, analysing the impact of these changes on the automobile market as well as
the consumers.
 I will be preparing questionnaires on the Automobile industry and the mind-set of
the consumers relating to my objective and hypothesis.
 Based on the results of the questionnaire, the research will make an attempt to
make the exploratory analysis on the collected data, which will explain the
consumer sentiment and the trends of the market.
DATA SOURCES

 I am planning to procure primary data for the above topic from different research
papers and surveys available online. Also I am planning to make a questionnaire
to know the insights of a consumer.

 Some sources are:

 https://www.ibef.org
 https://www.zigwheels.com
 https://www.researchcosmos.com
 https://www.euroncap.com/en
MARKET SIZE
Automobile Production Trends
(number of vehicles)
CATEGORY 1995-96 1999-00 2003-04 2007-08

Passenger 454,491 700,274 1,007,993 1,765,867

vehicles

Commercial 217,437 173,541 275,098 545,104

vehicles

Three wheelers 176,413 205,739 340,729 500,592

Two wheelers 2,656,017 3,722,477 5,624,950 8,009,292

Grand Total 3,504,358 4,802,031 7,248,770 10,820,855

Segmentation Wise Growth Rates of
Production and Sales
Automobile Sales Trends
(FY 2011-19)
Segmentation Wise Growth Rates of
Production and Sales
(FY 2011-20)
Category of Vehicles Production Growth Rate Sales Growth Rate

Passenger Vehicles 6.81% 6.43%

Commercial Vehicles 7.76% 7.62%

Two wheelers 7.58% 7.63%

Three wheelers 4.10% 4.04%

Overall 6.9% 6.8%

Automobile Growth Rate (FY20)
ADVANTAGE INDIA
Global sales of battery electric cars surged 73% in 2018 to 1.3 million units, but
that was still just a fraction of the 86 million cars sold overall.
On the other hand, only 8000 electric cars have been sold in India in the past 6
years.
 Gender
Occupation
Family Income Student
15%
10%
Purpose
Govt Job
Pvt Job
Above 20 lakhs
27% 49% Business
College
 Name 85%
14% Male Office
4%
2% Travelling
25% 32%
 Gender Household
37% Adventure
Age
10-20 lakhs
Age Group 18-25
 Occupation 25-35
45&ab
35-45
ove 35-45
 Purpose 13%
25-35 9% 18-25 45&above
5-10 lakhs 57%
21%
 Family Income

Below 5 lakhs

0 10 20 30 40 50 60

Family Income
 Type of Vehicle
Hatchback Sedan Compact SUV MUV SUV

12%

4%
35%

31%

18%
 Factors affecting Purchase Decision
40

35

30

25

20

15

10

0
Price Looks Brand Mileage Service

Factors affecting Purchase Decision

 People affecting Purchase Decision
45

40

35

30

25

20

15

10

0
Friends Family Dealer Advertisement

People affecting Purchase Decision