DEPARTMENT STORE

Created By:
1. Ayang Kuswira
2. Azhlia Amisyah Fitri
3. Benny Mustafa
4. Dwi Yusnita
5. Emmy Rosidah
6. Heri Gunawan
7. Isti Ramona Lubis
8. Desi Rahayu
 I. DEFINITION OF DEPARTMENT STORE

Department Store is retail establishment that

sells a wide variety of goods. These usually
include ready-to-wear apparel and
accessories, yard goods and household
textiles, housewares, furniture, electrical
appliances, and accessories.
 III. THE ADVANTAGES AND DISADVANTAGES OF DEPARTMENT STORE

Advantages
• The customer do not have far to go to a shopping center
that sells different items that they need because they exist
in the departmental store.
• In the departmental store, the sales force for large
purchases, so the selling price per unit becomes very low
because of large volume of sales.
• A departmental store stock a wide variety of commodity.
• A departmental store can afford to advertise on large scale.
• A departmental store can afford to employ specialists
which provide expert knowledge on various functions.
Disadvantages

• People living at a distant place cannot avail the

advantages of departmental store because these are
located at a central of the cities.
• The cost of running the departmental store is higher
because of certain free services which they give.
• The cost of advertisement and publicity is much higher.
• Fluctuation in prices adversely affect the operation of
these business houses as they go for bulk purchases.
• Customers are not given individual attention because
these establishments are too large.
 IV. THE MAIN FUNCTION OF DEPARTMENT
STORE
• It is a large scale retail organisation.
• It has a wide range of products.
• Each department specializes a particular line of
product.
• Its management is centralized.
• It is located in a most central place of big cities.
• It makes extensive use of advertisement to attract
people.
• It meets the requirements of generally rich people.
• It has a number department in the same roof.
 V. MANAGEMENT

Management includes: There are structural

• Managing staff management in departement
• Merchandising store:
• Hitting targets and implementing • Director(owner/stock holder)
strategies to improve sales • General manager
• Stock control • Store manager
• Hitting sales targets
• Operational manager
• Account analysis
• Head department
• Forecasting future sales
• Buyer,marketing and
• Taking care of customer service
including handling queries and
accounting
complaints • Supervisor area
• Recruiting and training new staff • Employee
VI. PROFIT OF DEPARTMENT STORE

Department store gets some profit

from sponsor, sales, parking place,
hire place.
 THANK YOU
FOR YOU ATTENTION