Social Entertainment-IV

Other Forms of Social Entertainment

Learning Outcomes
By the end of this lecture,
students will learn to:
1.Use Social Music as a Marketing
Option
2.Use Social TV as a medium of
Branding
3.Answer Questions based on
Social Entertainment
Trends for You

Trends as on 3rd
April, 2020, @
9.30am
In News
In News
Other Forms

Social Music

Social Television
Social Music
Definition: Important Elements:
•Social Music is bringing social 1. SOCIAL MUSIC DISCOVERY
networking aspects to music. If we 2. SOCIAL MUSIC LISTENING
look at how people interact with
music today, the different aspects 3. SOCIAL MUSIC DERIVATION
to a listening music experience
seem to be discovery of music,
listening to music and possibly
creating derivative works from
music.
Social Music Discovery
• Today, people do discover music from traditional
social media networks where either they are
following their favourite artists who share the
music they create and like, or they discover music
from friends who might share music audio / video
on the social networks. However, this discovery is
more of a chance discovery rather than intentional
effort to discover music from a social network.

• Would it be beneficial to have a mechanism for

intentional discovery of music from a social
network?
 Social Music Listening
• Would it be a better • Sharing what you’ve listened to
music experience if with your social network who
get to discover this music and
music was listened to can interact with you on it - such
socially? as comments on songs, sharing
their favourite part/lyrics of the
song as sing alongs, liking an
artist or suggesting similar
music.
Social Music Derivation
• A Simple Share
• Extensive Remix
• Sing Along
• Karaoke
• Song Messages
Options for Marketing with Social Music
 In-Network Advertising
 Immersive Branding
 Social TV
 Social TV is technology that supports
communication and social interaction in
either the context of watching
television or related to TV content.
 The experience of watching TV is
enhanced by social media.
 The phenomenon relates to social
celebrity and the rise of
“microcelebrities”.
Review Questions
1. How can social media marketers use social entertainment to meet
branding objectives?
2. What are the types of social entertainment?
3. Why is social entertainment an effective approach for engaging
target
audiences?
4. What is branded entertainment? How is it distinguished from content
marketing used in social publishing?
Review Questions
5. What are the characteristics of social games and gamer segments?
How can marketers effectively use social games?
6. How are alternate reality games different from other social games?
7. In what ways are marketers using social music, social television, and
social celebrity to share brand messaging?