SWOT analysis

• Characteristics of • Characteristics of
the business or the business that
project that give place the business
it an advantage or project at a
over others. disadvantage
relative to others.

S W
O T
• Elements in the • Elements in the
environment that environment that
the business or could cause
project could trouble for the
exploit to its business or
advantage. project.
 SWOT analysis
Helpful Harmful
To achieving the objective To achieving the objective

Strengths

S W
Within organization
Internal
Weaknesses

Opportunities

T
Outside organization

O
External

Threats
 SWOT analysis

S W O T
Strengths Weaknesses Opportunities Threats

• Characteristics of the • Characteristics of the • Elements in the • Elements in the

business or project business that place environment that the environment that
that give it an the business or business or project could cause trouble
advantage over project at a could exploit to its for the business or
others. disadvantage advantage. project.
relative to others.